Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

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Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

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Marketing Strategy How To North Carolina 60

Associations Now

JUNE 3, 2014

A recent saga involving the inner workings of a social marketing firm’s approach to planning offers a useful reminder: Lean too heavily on the pre-packaged stuff, and you risk missing out on the best outreach opportunities. This kind of marketing approach certainly has its role. He has a point. Smaller Networks, More Value.

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Strategy Marketing Social Media Process 40

Associations Now

OCTOBER 29, 2014

It’s probably a stunt, though; Taco Bell’s Senior Director of Digital Marketing and Platforms Tressie Lieberman suggests that the company “won’t be able to stay away for too long.” — Lowell Aplebaum, CAE (@Lowellmatthew) October 29, 2014. If commenting is too hard, people won’t want to do it.

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Strategy Marketing Social Media Recruiting 40

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

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Content Report Marketing Social Media 100

Associations Now

MARCH 11, 2014

From thinking differently about workspace to expanding reach via pop culture, the 2014 Great Ideas Conference brought out plenty of concepts worth taking to your staff and board—even if you weren’t in Florida this week. — Jamie Notter (@jamienotter) March 10, 2014. A key part of its strategy?

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Associations Now

MAY 1, 2014

Nearly 200 million data records were reported stolen during the first quarter of 2014, according to a new data breach report—a 233 percent increase over the same period in 2013. At the end of the day, there is not a magic strategy [for data security]; there is just thorough, well-thought-out planning.”. PDF], might do the trick.

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Report America Strategy Industry 40

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

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Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

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Marketing Social Media Revenue Communications 60

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

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Membership Marketing

APRIL 14, 2014

One of the questions that I find most interesting in our Membership Marketing Benchmarking research is, “What are your organization’s top challenges in growing membership?” These are situations like the economy, competing organizations, market perceptions, and industry consolidation. The answers fall into two broad categories.

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Marketing Survey Tips Strategy 40

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations.

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Social Media Survey Video Technology 100

Velvet Chainsaw

MAY 29, 2014

Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Four Social Media Conference Strategy Tips. So what’s a conference marketer to do? Invest in a conference or organization blog. Social Media Platform Changes Yet Again.

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SCD Group

JANUARY 5, 2014

Based on a review of reader numbers, here are my top 13 association blogs of 2013. I wish you the best for 2014. This is about making sure your strategies (assuming you have them!) I arranged for a non-profit CEO and a marketing agency chairman to meet and share ideas about a common marketing project for the non-profit.

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Hawaii Review millennials Leadership 40

Associations Now

JUNE 20, 2014

Following an MMCC presentation on content marketing, an association communications pro explains why what works for for-profits may not for nonprofits. I mean, never, because this strategy would probably never work for actual associations.” — Votenet Solutions (@votenet) June 19, 2014. “Done. . “Done.

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Content Marketing FAQ Communications 40

Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. The time is now; the fourth quarter of 2014 is filled with a myriad of seasonal events. Set and track goals.

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Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes. — Incline Marketing (@InclineMktg) March 19, 2014. That and more in today’s Social Media Roundup. What Else is New?

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Social Media Strategy Recruiting Recruitment 40

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

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Chicago Marketing DC Washington 40

Associations Now

JUNE 18, 2014

Associations have embraced the business of content marketing, but there have been growing pains along the way. According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. So what seems to be the problem?

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Content Marketing Newsletter Strategy 40

Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. There are so many ways to market yourself, but what are the ones that matter the most? There are so many ways to market yourself, but what are the ones that matter the most? Finding new leads. Keeping the ones you have.

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Marketing Press Release Newsletter Social Media 40

WBT Systems

APRIL 25, 2017

and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. EDUCAUSE implemented a digital badge program in 2014. How To Design a Digital Badge Strategy. Key elements of a viable badge-based learning strategy.

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Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete.

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Nashville Analysis Review Communications 100

Slice-Works

NOVEMBER 21, 2013

But would you do that with your marketing efforts? CONTENT MARKETING OVERVIEW. When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. Looking at your marketing goals and objectives will help you set realistic expectations.

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Content Marketing Social Media Newsletter 28

Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

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Content Marketing Social Media Newsletter 40

Slice-Works

JUNE 5, 2014

Who would have guessed that this would be our 100th blog post? Experian reports that Pinterest has consistently ranked #6 throughout May 2014 of all Social Media websites, with a visit share of 1.29%. She also sits on the Board of Directors of Word of Mouth Marketing Association (WOMMA). Why Pinterest? pinterest recipes.

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Marketing Social Media eBook Video 28

GlowGlobally

DECEMBER 3, 2014

As we wrap up 2014, we complete our “subscriber-requested” three part China series with an indepth overview of the China healthcare market. most attractive markets, and is by far the fastest-growing of all the large emerging markets. Overview of Healthcare Market Drivers and Its Trends.

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Industry Project Education Marketing 60

Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

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Marketing Conference Boston Content 28

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived!

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Strategy Content Tools Newsletter 28

Membership Marketing

MAY 28, 2014

What an increasing number of organizations are doing is re-packaging their traditional membership offering to appeal to new market segments and to adjust to new business realities. They are encouraging the market to drive their membership product instead of their bylaws. There is one change in particular to highlight.

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Products Survey Recruiting Recruitment 40

Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

Marketing 28

Marketing Conference Boston Content 28

Associations Now

SEPTEMBER 17, 2014

A tech giant shows how to lead the way on content strategy through the clever use of paid distribution. Paying to advertise your content may seem crazy to some—for one thing, organic reach is way cheaper—but if your strategy is well-focused, it doesn’t have to be quite so painful. You know who’s good at blogging?

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Social Media Content Event Planning Strategy 40

Associations Now

AUGUST 17, 2016

The strategy—which evokes similar offerings from Emirates Airlines, Etihad Airways, and a few other global air carriers—expands on the company’s flat-bed seats, which were introduced in 2008, complete with memory foam (because you need memory foam). . Read my new guest @MemberWise blog: Are your member emails performing well enough?

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Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer.

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North Carolina Tools Analysis United States 60

Higher Logic

MARCH 29, 2016

Check out our chat with Teah Hopper, Vice President, Marketing and Communications, to learn more about how THE LANDING is growing with its new community manager and ambassador program. We merged it with our main www site, implemented single sign-on (SSO) for all members, and re-launched with these updates in October 2014.

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Missouri Maine Committee Member Engagement 120

Associations Now

AUGUST 1, 2014

Also: the perks of moving from direct to inbound marketing. — APA (@APA) July 31, 2014. Four Sources for Inbound Membership Marketing [link]. — Tony Rossell (@TonyRossell) July 31, 2014. Tony Rossell, a senior vice president of Marketing General, Inc., Read on to find out which one. Need a laugh?

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Associations Now

SEPTEMBER 6, 2016

Julie Thomson, the marketing and communications officer at the Institute of Chartered Foresters (ICF), says that building out case studies on your website, like she did earlier this year, can prove an effective strategy for selling the value of membership to the audiences you want to target. You Won’t Be There Forever.

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Associations Now

OCTOBER 20, 2014

— Vicki Johnson (@vjmeetings) October 20, 2014. “A sponsorship that would be an automatic win for both a brand and the event would be one that can use creative marketing materials provided by the event itself,” she explains at Event Manager Blog. — Adrian Segar (@ASegar) October 20, 2014.

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