Associations Now

MAY 5, 2019

I stayed in the marketing and communications realm, and that’s where it kept expanding,” she says. In 2014, Prather served for eight months as interim CEO but passed on taking the reins permanently—she believed NTA could benefit from new ideas coming from outside the organization. Recognize and embrace opportunities to lead.

Kentucky 96

Kentucky Communications Leadership Course 96

Reid All About it

JULY 18, 2014

I started with grilled spring onions – it was the season – with egg yolk and bottarga (salted, cured fish roe – not everyone’s thing but definitely mine). Farmers Market ( Twitter ). If you’re in Germantown, the Farmers Market is also in the neighborhood. Definitely no rowdy crowds there! 900 Rosa L. Parks Blvd.,

Nashville 150

Nashville North Carolina Tennessee Maine 150

Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

Marketing 28

Marketing Conference Boston Content 28

Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

Marketing 28

Marketing Conference Boston Content 28

Associations Now

OCTOBER 29, 2015

According to a 2015 Nielsen report , sales of products labeled “natural” increased by 24 percent from 2012 to 2014. And the Natural Marketing Institute reports [PDF] that more than a third of consumers who use “natural” foods say they do so daily. Just a “Marketing Claim”? A Natural Opening.

United States 40

United States Products Report Marketing 40

Potomac Core

SEPTEMBER 14, 2016

Its boundaries go beyond traditional membership definitions, and links the industry “value chain” to become the global strategic partner. Since the “value chain” experiences frequent and sudden changes in market conditions, the association is prepared to shift priorities with a more flexible approach to strategic planning.

eBook 100

eBook Member Engagement Industry Process 100

Mizz Information

DECEMBER 2, 2014

The community management nerd in me was thrilled when I saw Rachel Happe’s post correlating successful communities--enabled by community management expertise--with higher market value. While these results are preliminary and more research is necessary before any definitive statement can be made. But what about associations?

Sample 40

Sample Class Analysis Report 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Associations Now

AUGUST 1, 2014

Also: the perks of moving from direct to inbound marketing. Definitely. — APA (@APA) July 31, 2014. Four Sources for Inbound Membership Marketing [link]. — Tony Rossell (@TonyRossell) July 31, 2014. Tony Rossell, a senior vice president of Marketing General, Inc., Read on to find out which one.

Course 40

Course Washington Marketing Products 40

Associations Now

NOVEMBER 19, 2014

— Danny Crichton (@DannyCrichton) November 16, 2014. TechCrunch contributor Danny Crichton sees definite benefits of automating many aspects of the workplace, despite the huge cultural shift it would bring to work environments. — Incline Marketing (@InclineMktg) November 14, 2014. My take: [link].

Social Media 40

Social Media Project Cost Marketing 40

Associations Now

DECEMBER 3, 2014

— Digitec Interactive (@digitec) December 3, 2014. Luckily, digital marketing pro Sarah Lugo breaks down the differences between the two systems in a post for the company’s Association eLearning blog. By Lugo’s definition, “an LMS manages people’s interactions with learning content.” ht @ digitec ).

LMS 40

LMS Social Media Learning Management System System 40

Associations Now

JUNE 25, 2014

Measuring the effectiveness of a membership-model change requires an apples-to-apples comparison on a metric whose definition doesn’t change in the course of a restructure. All deftly moderated by Bryan Kelly, vice president of marketing at Aptify. AAM] “ Catching Up With Membership Stories, Part 1 ,” March 12, 2014.

Price 40

Price Course Revenue millennials 40

Association Adviser

JULY 10, 2014

The Canadian Anti-Spam Legislation took effect July 1, 2014. Association membership is included in this definition. Features Marketing & Communications Technology canadian anti-spam legislation Canadian asosciations CASL email email legislation email marketing spam'

Email Marketing 60

Email Marketing Communications Social Media Marketing 60

Associations Now

JULY 25, 2014

Ambush #Marketing : 4 Ways to Diffuse Conference Scammers [link]. — TRAVIS Inc A/V (@TRAVISInc) July 24, 2014. But so-called lobby rats and outboarders can definitely be dealt with. Is Yelp an unsung hero of social marketing? Stop Ambushers. For one thing, change up your schedule, he says. ht @ TRAVISInc ).

Industry 40

Industry Recruiting Recruitment Survey 40

Associations Now

JULY 2, 2014

Even though 69 percent of associations said their membership grew or stayed the same in the past year in Marketing General, Inc.’s ’s latest “ Membership Marketing Benchmarking Report ,” I get the feeling a lot of associations aren’t happy with how they’re performing. Online Community Staffing.

Survey 40

Survey Discount Report Marketing 40

Associations Now

MARCH 11, 2015

Robin Wagner, COPM, is definitely an optimist. ” Wagner is executive director at the Association of Otolaryngology Administrators, which offered free membership for the 2014 calendar year to any new member who joined after March 1. In total, AOA enrolled 451 complimentary members with the offer in 2014. times that number.

Discount 40

Discount Sample Products Marketing 40

Beth Kanter

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived!

Strategy 28

Strategy Content Tools Newsletter 28

Associations Now

SEPTEMBER 16, 2014

” Instead, he plans to create small, experimental games, rather than represent the game that became the very definition of a sleeper hit. — DipJar (@dipjar) August 18, 2014. I’m a nerdy computer programmer who likes to have opinions on Twitter.” Here’s a Tip. Other Links of Note.

Tips 40

Tips Social Media Leadership Project 40

Association Adviser

JUNE 11, 2014

As simple and natural as her activity seems, she had a definite content strategy. I recently spoke about bridging the communication gap at Association Media & Publishing’s 2014 Annual Meeting, and it’s clear that association communications professionals struggle somewhat with their content strategy. The Five W’s.

Content 60

Content Strategy Social Media Communications 60

Mizz Information

DECEMBER 22, 2014

While this year has been a great one in some ways, overall I can’t say I’m sad to say goodbye to 2014. It feels a lot like Google Reader to me (or at least what I can remember of Google Reader.sigh…) and it’s definitely helping me curate content for the various accounts I manage for clients. So here’s to 2015 being awesome, right?!

Social Media 40

Social Media Tools Newsletter Content 40

Associations Now

MAY 13, 2014

Just ask the Oklahoma Heritage Association, which is currently accepting applications for its 2014-2015 Teen Board program. It definitely keeps our association in tune with what the younger students are doing right now.”. The teens learn volunteer leadership skills, and OHA makes a connection with a new generation of Sooners.

Oklahoma 40

Oklahoma Leadership Committee Project 40

Associations Now

MAY 9, 2014

The Smithsonian’s strategy is definitely something for association learning and meeting teams to have on their radars as they plan upcoming events and education offerings. For $99, all NAMA members can receive 12 hours of education from its 2014 NAMA OneShow—whether or not they attended in person.

Mooc 40

Mooc Course Price United States 40

Associations Now

JANUARY 12, 2016

One to watch: Another language that’s become popular in the last year but is still fairly young is Apple’s Swift language , which it announced in 2014 as an alternative to its Objective-C. I’m definitely not the only person in this situation, nor do I think this problem will go away. The Pros and Cons.

New York City 40

New York City Sample Technology New York 40

Association Adviser

APRIL 15, 2014

Joseph Ricci , CAE, president and CEO of textile and rental services association TRSA , said his fastest-growing source of non-dues revenue is industry certification programs that help members market themselves by authenticating their sustainability (Clean Green) and cleanliness (Hygienically Clean) efforts. TRSA’s Ricci agreed.

Revenue 60

Revenue Georgia Price Newsletter 60

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Associations Now

APRIL 7, 2015

It’s definitely possible,” Russinovich said during a conference last week. But looking at market realities, the suggestion honestly makes a lot of sense. It’s a new Microsoft.”. To use a crazy metaphor, this comment would be like the speaker of the House suggesting that the U.S. The year before, however?

Software 40

Software System Innovation Technology 40

Associations Now

APRIL 30, 2014

The winter of 2014 brought a lot of cold weather and snow to much of the United States. In short, 18 was too many, and their aging definitions weren’t keeping up with post-recession conditions in the global investment management industry, anyway, says Michele Liston, CMP, deputy executive director at NICSA.

Philadelphia 40

Philadelphia Discount Analysis United States 40

Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. There are so many ways to market yourself, but what are the ones that matter the most? There are so many ways to market yourself, but what are the ones that matter the most? Finding new leads. Keeping the ones you have.

Marketing 40

Marketing Press Release Newsletter Social Media 40

Leading Learning

MAY 22, 2022

And it seems inevitable that Facebook will rock this market at some point. Given this shift, it’s worth considering what some of the Big Learning companies seem to know and do that could be worth emulating – and, crucially, that it seems possible for the average association or other market-facing learning business to emulate.

Mooc 72

Mooc Course Video Education 72

Association Success

OCTOBER 25, 2018

Because “virtual event” can mean different things to different people, we offered the following definition at the beginning of the survey to normalize responses: A virtual event is a Web-based event that replicates many aspects of a traditional place-based conference, membership meeting, or trade show. Using that definition, 43.7

Report 60

Report Survey Revenue Cost 60

Associations Now

MARCH 23, 2016

The craft-beer industry is still growing by leaps and bounds, and as craft brewers continue to cut into the market once ruled by large breweries, the trade group that represents small and independent brewers says the industry is maturing—and that’s a good thing. And while the beer market as a whole contracted slightly in 2015 (by 0.2

Report 40

Report Industry Products Marketing 40

Associations Now

MARCH 20, 2014

It seems like there’s an endless supply of new skills to pick up—from design to coding to the latest in marketing best practices. — Mike Karnjanaprakorn (@mikekarnj) March 20, 2014. What can you learn from Skillshare’s approach? Also: Go back in time and rediscover your first tweet. Remember Your First Tweet?

Social Media 40

Social Media Education Class Content 40

Associations Now

MAY 23, 2017

That’s something reinforced in a recent survey by the Uptime Institute, which—according to its roughly 1,000 respondents—found that nearly two-thirds of data that could otherwise be hosted elsewhere remains managed locally—a level that hasn’t fallen since 2014. That sounds like a pretty common boat, right?

Survey 55

Survey Cost Social Media Strategy 55

Associations Now

OCTOBER 21, 2014

— Jason Scott (@textfiles) October 17, 2014. — Jason Scott (@textfiles) October 17, 2014. — Jason Scott (@textfiles) October 17, 2014. — Jason Scott (@textfiles) October 17, 2014. We have definitely learned that it is extremely rare that a company will work at all to help us.

Team 40

Team System Project Content 40

Higher Logic

DECEMBER 22, 2015

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. This is an aggregate of our webinar discussion.

Social Media 120

Social Media Library Resources Guidelines 120

AvidXchange: Association Management

MAY 16, 2017

The 440% revenue growth from 2011 to mid-2014 led to StrikeIron’s successful acquisition by Informatica. Chris’ software leadership experience includes executive management, general management, sales, marketing, and corporate development roles at Fortune 100 and venture-backed startups. What will be the advantages and/or challenges?

Technology 130

Technology millennials Industry Cost 130

Higher Logic

APRIL 28, 2016

Online content and content marketing is so much more than just text on a page. In April 2014, former Apple executive Guy Kawasaki joined Canva as the company’s chief evangelist stating, “Canva democratizes design.” More importantly, how do you get them to engage with it? This is important in case you want to print your creations.

Tools 120

Tools Library Software Project 120