Association Adviser

DECEMBER 17, 2013

Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” Plotke said it’s all about mobile and engaging the next generation member. Re-thinking membership.

Social Media 60

Social Media Sample New York City Revenue 60

Potomac Core

JULY 14, 2015

In an economy more driven by intellectual capital than ever before, executives actively seek information from multiple sources. Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Why do members leave?

Strategy 100

Strategy eBook Member Engagement Discount 100

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. Association staff retention. 1 CMP credit.

Revenue 256

Revenue Certificate Tools Innovation 256

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions.

DC 232

DC Arlington Virginia America 232

MemberClicks

DECEMBER 13, 2022

Email copy is more of a marketing term used for purpose-driven emails. You wouldn’t really consider an email reply written back to a team member as “email copy” But the writing in your dues reminder emails? New board member announcements. Any other information you need your members to see.

Tips 92

Tips eBook Email Marketing Price 92

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Content “Content marketing” is this year’s biggest buzz word just like “social media” was five years ago. However, this new focus on “content marketing” can be a challenge for associations and their silos—who “owns” content?

Social Media 40

Social Media Content Marketing Report 40

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. 72% conversation rate for an unanswered thread automation rule email asking select members to respond to threads without replies in the community. Introduced marketing automation , powered by Informz. An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

YourMembership

OCTOBER 16, 2014

A class action lawsuit was filed in California against LinkedIn last week alleging it violates the Fair Credit Reporting Act (FCRA) through the use of its “search for references” feature, which allows prospective employers to obtain information about job applicants. This accounts for around 20% of LinkedIn’s total revenue.

Social Media 150

Social Media California Class Revenue 150

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Potomac Core

SEPTEMBER 14, 2016

The constant stream of information reminds association executives just how complex the world has become for your members. Since the “value chain” experiences frequent and sudden changes in market conditions, the association is prepared to shift priorities with a more flexible approach to strategic planning.

eBook 100

eBook Member Engagement Industry Process 100

Optimist Consulting

MARCH 26, 2014

It was a really informative read; I encourage you to download a copy. Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%. in the 2014 report. In the 2013 report only 19.5%

Report 100

Report Social Media Email Marketing Maine 100

Eric Lanke

DECEMBER 30, 2013

It contains a link to a TED talk video featuring Matt Ridley, who makes the case that innovation and progress depend on the accelerating exchange of ideas and information, not on the expertise or creativity of any single individual. Don''t Rush to Fill the Silence This was #1 on last year''s list, and was orginially posted in May 2012.

Guidelines 100

Guidelines Innovation Member Engagement Process 100

Higher Logic

JUNE 6, 2019

But if you’re an organization where customer or member engagement is high priority, retention is a major KPI, and your customers and members need the support of the organization and one another to succeed in their jobs, you’d get much more value out of a platform meant for online community. The problem?

Tips 136

Tips Social Media Revenue Content 136

Higher Logic

MARCH 29, 2016

Check out our chat with Teah Hopper, Vice President, Marketing and Communications, to learn more about how THE LANDING is growing with its new community manager and ambassador program. TEAH HOPPER : THE LANDING launched to increase member engagement and value, as well as help us better understand our membership.

Missouri 120

Missouri Maine Committee Member Engagement 120

Mizz Information

JANUARY 19, 2014

As social media becomes more and more mainstream, it means a lot of things when it comes to association''s communication and marketing strategies, not to mention membership strategies. How are your communications and marketing and membership departments staffed to handle this ever changing landscape? Photo credit ).

Communications 40

Communications Strategy Social Media Maine 40

ISAE

OCTOBER 12, 2023

Your association’s brand is what differentiates your organization from others that serve a similar purpose or target a similar member demographic. This includes your mission, vision statements, values, and distinct visual elements that let people know that your website and other marketing materials belong to your organization.

Tips 52

Tips Social Media Resources Directory 52

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Reader note: For another perspective on text polling systems, check out Hillary Levitz’s article from February 2014.

Communications 60

Communications Technology Tools Marketing 60

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity.

Social Media 60

Social Media Communications Content Strategy 60

Higher Logic

SEPTEMBER 15, 2016

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement. What CXPA members are saying.

Certificate 120

Certificate Texas Resources Member Experience 120

Associations Now

APRIL 24, 2015

And so, to have the most reliable information to make the best and quickest decision possible is going to be paramount for all organizations moving forward.”. We anticipated to have a flat January for membership signups, year-over-year, which was good because January 2014 was a very good month for us historically speaking.

Austin 40

Austin Texas Tools Examples 40

Associations Now

JUNE 25, 2015

“In 2015, organizations are using a greater variety of social media platforms, combining paid, earned, and owned tactics, and utilizing measurement and accountability to identify new opportunities and increase member engagement,” the report noted. Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.

Social Media 40

Social Media United States Survey Video 40

Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. I was, however, fascinated to read about how the video-game retailer has used PowerUp to learn more about its actual target customers and engage them more directly.

San Francisco 40

San Francisco Discount Video System 40

Associations Now

FEBRUARY 17, 2016

It’s time for another edition of “Possibly Surprising Information About Staffing Practices at Membership Organizations” here at Associations Now. In 2014, he characterized his role at ANSI as such: “I am the guy staff members don’t want to make eye contact with in the hallway.

Recruiting 40

Recruiting Recruitment Report Strategy 40

Mizz Information

APRIL 20, 2015

And sorry but LinkedIn as the home for an association’s online member community? Just as I felt it was a bad idea for myriad reasons back in 2012 , and more reasons in 2013 , yet MORE reasons in 2014.and That’s one of my obsessions. and still more …I’ll digress here, but you get the point.I

Content 40

Content Revenue Member Engagement System 40

Higher Logic

OCTOBER 16, 2018

Here’s a good example: The #DENChat occurs on Twitter every Thursday at 8 PM, where members post themed questions and have a discussion. A DEN community member has been running this for years, as well as her daily “#DENspiration” posts. She hasn’t missed a day for #DENspiration dating back to July 29, 2014. The streak continues.

Case Study 91

Case Study Education North Carolina Oklahoma 91

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ”We tried a large email segmentation project last year, and it actually hurt our member engagement. The days of having membership committees cold call members are over.

Technology 60

Technology How To Video Social Media 60

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. associations Online community'

Cost 40

Cost Communications Course Newsletter 40

Associations Now

AUGUST 20, 2014

.” Tracking Community Success If you’re experimenting with new methods for facilitating your association’s online community and driving engagement, how will you know if those efforts are a success? Do this even in subtle ways, like referring to related posts in the community by the member’s name, not just the topic.

Social Media 40

Social Media America Tips Committee 40