Membership Marketing

SEPTEMBER 9, 2014

To make presenting this information easier, I have uploaded a presentation ready copy of the report. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. For more information, contact Tony at Tony@MarketingGeneral.com. 2014 Benchmarking Survey'

Report 40

Report Marketing Survey 40

YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices.

Marketing 150

Marketing Social Media Resources Content 150

Association Adviser

MARCH 18, 2014

March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 4-5, 2014.

Idaho 60

Idaho Georgia Directory Texas 60

Association Adviser

APRIL 15, 2014

May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 17-18, 2014. May 18-21, 2014.

millennials 60

millennials Georgia Florida Directory 60

Association Adviser

FEBRUARY 18, 2014

Mizz Information. March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. ASAE 2012 Marketing Membership & Communications Conference. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Maggie McGary.

Georgia 60

Georgia Directory California Newsletter 60

Membership Marketing

JANUARY 10, 2014

We have just launched the questionnaire for the 2014 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Survey 40

Survey Marketing Analysis Project 40

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability. Industry Focused Stewardship.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Association Adviser

JUNE 17, 2014

3 Ways to Get Members to Read Your Marketing Communications. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Associations Now. Amanda Kaiser.

Directory 60

Directory Newsletter Revenue Communications 60

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

Video 28

Video Content Marketing Strategy 28

Spark Consulting

JANUARY 8, 2014

Associations Now looks at what’s in and out for associations in 2014. HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?). HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?).

Social Media 150

Social Media Case Study Innovation Leadership 150

Association Adviser

DECEMBER 17, 2013

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Re-thinking membership. Plotke said it’s all about mobile and engaging the next generation member.

Social Media 60

Social Media Sample New York City Revenue 60

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED.

Revenue 257

Revenue Certificate Tools Innovation 257

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Why does this information need to be communicated?

Marketing 62

Marketing Social Media Revenue Communications 62

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Why does this information need to be communicated?

Marketing 60

Marketing Social Media Revenue Communications 60

Associations Now

JUNE 18, 2014

Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. Also: the things that marketers want most, according to a poll taken at the conference. We have information on our members that we want to better utilize. We have information on our members that we want to better utilize.

Social Media 40

Social Media Newsletter Tools Conference 40

Associations Live

FEBRUARY 4, 2014

50 members made the cold, snowy trek to join MSAE for our second annual Networking Group Day on January 30th, 2014. It was a great way to kick off 2014, showcase and participate in six of MSAE''s networking groups, connect with members and share ideas. For more information on MSAE''s Networking Groups, visit www.msae.com/networking.'

Review 40

Review Resources Social Media Recruiting 40

SCD Group

FEBRUARY 18, 2014

Information overload and the number of times you email association members has been an ongoing topic on ASAE’s Collaborate. My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects.

Email Marketing 40

Email Marketing eBook Communications Video 40

Associations Now

MAY 1, 2014

Nearly 200 million data records were reported stolen during the first quarter of 2014, according to a new data breach report—a 233 percent increase over the same period in 2013. Other highlights from the report: South Korea suffered four of the top five breaches during Q1 2014, representing 79 percent of the 200 million records stolen.

Report 40

Report America Strategy Industry 40

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

Report 40

Report Marketing Social Media Leadership 40

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. That said, data provides information. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

MemberClicks

DECEMBER 13, 2022

Email copy is more of a marketing term used for purpose-driven emails. In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 Any other information you need your members to see. Quick overview: What is email copy?

Tips 92

Tips eBook Email Marketing Price 92

Associations Now

FEBRUARY 12, 2014

Are you helping your members with managing all the information that’s thrown at them or just piling on? By walls, I mean the filter you use to keep out all the useless information in the world, particularly online. This challenge presents a major opportunity for associations, but it also calls for a big shift in thinking.

Report 40

Report Process Social Media Recruiting 40

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Content “Content marketing” is this year’s biggest buzz word just like “social media” was five years ago. However, this new focus on “content marketing” can be a challenge for associations and their silos—who “owns” content?

Social Media 40

Social Media Content Marketing Report 40

Membership Marketing

APRIL 14, 2014

One of the questions that I find most interesting in our Membership Marketing Benchmarking research is, “What are your organization’s top challenges in growing membership?” These are situations like the economy, competing organizations, market perceptions, and industry consolidation. The answers fall into two broad categories.

Marketing 40

Marketing Survey Tips Strategy 40

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations. Mobile Payment Systems.

Social Media 100

Social Media Survey Video Technology 100

Associations Now

OCTOBER 22, 2014

Advice for how to turn an informational interview into something more than just a cup of coffee. The informational interview—a conversation with someone whose industry you’d like to break into—is a good strategy for setting up future steps in the process. — SOCIOUS (@SociousSuccess) October 22, 2014.

Strategy 40

Strategy Software Tips Innovation 40

Aaron Wolowiec

JANUARY 7, 2014

First, I’d like to take this opportunity to wish you a very happy, healthy and prosperous 2014. It’s in these moments of reflection I’m reminded that in 2014 we must be briefer and clearer. limiting our conference brochures, marketing prospectuses and even our one-page letters to only the most pertinent information).

Communications 100

Communications Michigan Products Marketing 100

YourMembership

OCTOBER 16, 2014

A class action lawsuit was filed in California against LinkedIn last week alleging it violates the Fair Credit Reporting Act (FCRA) through the use of its “search for references” feature, which allows prospective employers to obtain information about job applicants. This accounts for around 20% of LinkedIn’s total revenue.

Social Media 150

Social Media California Class Revenue 150

Associations Now

JUNE 20, 2014

Following an MMCC presentation on content marketing, an association communications pro explains why what works for for-profits may not for nonprofits. — Votenet Solutions (@votenet) June 19, 2014. The post Friday Buzz: Another Take on Association Content Marketing appeared first on Associations Now.' “Done. .

Content 40

Content Marketing FAQ Communications 40

Delcor

SEPTEMBER 12, 2023

The project lead must know how to uncover this information and guide the project team through difficult decisions. Using their deep knowledge of the association technology market, they know how to help associations leverage technology. Provide accurate information to vendors and developers. What problems must it solve?

Analysis 52

Analysis Technology Project Proposal 52

Membership Marketing

SEPTEMBER 13, 2013

and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy. Diagnose your Membership Marketing Challenges. Develop a Membership Marketing Action Plan. Mark Levin, CAE, CSP, President, B.A.I.,

Chicago 40

Chicago Marketing DC Washington 40

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. This is the first complete overhaul since their launch in 2014.

Michigan 190

Michigan Certificate Handbook Directory 190

YourMembership

OCTOBER 27, 2015

In the near future, meeting planners will shift their approach given the information they have. In fact, with technology and the expansion of cloud computing, associations can access information faster than before and it’s time to get on board. By anticipating their needs, you can provide a personalized experience that delights.

Social Media 150

Social Media millennials Survey Technology 150

YourMembership

MAY 22, 2014

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. In a recent online poll, 83 percent admitted they would be actively looking for a new position in 2014.

Florida 150

Florida Metro Recruiting Recruitment 150

Velvet Chainsaw

OCTOBER 2, 2014

Your email marketing blast generated plenty of clicks. Three Marketing Roadblocks Here are three messaging roadblocks that prevent you from converting them to YES: 1. And when they register, make sure fields are pre-populated with their contact information. But the registration needle hardly moved. What’s up with that?

Conference 40

Conference Marketing Email Marketing Sample 40

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Therapists utilize the site to market their practice. Associations can utilize industry market research to surface new trends to surface potential disruptors.

Member Engagement 119

Member Engagement Case Study DC eBook 119