Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'

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YourMembership

APRIL 24, 2014

Last week we shared the most noteworthy association management concepts from the Xperience2014 Customer Conference, held March 31 – April 1, 2014 at the Vinoy Renaissance Resort in St. This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow.

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Vanguard Tech

AUGUST 28, 2014

This is the last post in a series based on the “5 Website Improvements to Make in 5 Minutes (or Less)” that I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014.

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Association Adviser

DECEMBER 17, 2013

Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” Plotke said it’s all about mobile and engaging the next generation member. Re-thinking membership.

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Social Media Sample New York City Revenue 60

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions.

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Potomac Core

JULY 14, 2015

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Why do members leave? Member Engagement.

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Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

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Associations Now

NOVEMBER 5, 2014

In the 2014 Major League Baseball season, per Baseball-Reference.com , the league-wide batting average was.251, The membership session showcased three associations that excel in the realm of member-engagement tracking. Associations taking on in-depth engagement tracking, in any form, are a step ahead of most others.

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Member Engagement Revenue Course Organization 40

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. Association staff retention. More info/register.

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Spark Consulting

MARCH 4, 2015

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, digitalNOW, May 2015. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015.

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California Case Study Member Engagement Review 150

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Content “Content marketing” is this year’s biggest buzz word just like “social media” was five years ago. However, this new focus on “content marketing” can be a challenge for associations and their silos—who “owns” content?

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Social Media Content Marketing Report 40

YourMembership

AUGUST 24, 2015

president of Integrated Marketing Solutions said, “Free shipping the same day is a total differentiator in the U.S., completely unique for those major markets where it is offered. There is no way today to determine how this will impact local brick and mortar businesses. In an article published by Forbes , Chris Petersen PhD.,

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Austin Analysis Member Engagement Technology 150

Potomac Core

MAY 17, 2016

Even if the economy doesn’t move into recession next year, market conditions continue to evolve as business challenges accelerate. Transitioning your association’s focus to “ outward ” from “inward” will help connect your organization more directly to the external priorities that matter most to your members and the industry you serve.

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Higher Logic

FEBRUARY 19, 2019

In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper. src="[link].

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Recruiting Recruitment Class Maine 212

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

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Member Engagement Products America Marketing 60

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. 72% conversation rate for an unanswered thread automation rule email asking select members to respond to threads without replies in the community. Introduced marketing automation , powered by Informz. An average of 5.32

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Michigan Certificate Handbook Directory 190

Potomac Core

SEPTEMBER 14, 2016

The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Take the Temperature of the Entire Value Chain .

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eBook Member Engagement Industry Process 100

MemberClicks

DECEMBER 13, 2022

Email copy is more of a marketing term used for purpose-driven emails. You wouldn’t really consider an email reply written back to a team member as “email copy” But the writing in your dues reminder emails? Quick overview: What is email copy? Email copy refers to the writing within an email. Names, dates, prices, etc.

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Tips eBook Email Marketing Price 92

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Looking at the top ten association job boards we currently work with, they are on track for a 25 percent increase in revenue in 2014 compared to the previous year.

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Spark Consulting

MAY 5, 2014

They’ve graciously given me permission to reprint it below: By Joe Rominiecki / Apr 30, 2014 . How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. The winter of 2014 brought a lot of cold weather and snow to much of the United States.

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Philadelphia Discount Analysis United States 150

Mizz Information

JANUARY 19, 2014

As social media becomes more and more mainstream, it means a lot of things when it comes to association''s communication and marketing strategies, not to mention membership strategies. How are your communications and marketing and membership departments staffed to handle this ever changing landscape? Photo credit ).

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Communications Strategy Social Media Maine 40

Optimist Consulting

MARCH 26, 2014

Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%. In addition, 73% believe that the mobile web will play a role in increasing member engagement. in the 2014 report.

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Higher Logic

MARCH 29, 2016

Check out our chat with Teah Hopper, Vice President, Marketing and Communications, to learn more about how THE LANDING is growing with its new community manager and ambassador program. TEAH HOPPER : THE LANDING launched to increase member engagement and value, as well as help us better understand our membership.

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Missouri Maine Committee Member Engagement 120

Higher Logic

JUNE 6, 2019

But if you’re an organization where customer or member engagement is high priority, retention is a major KPI, and your customers and members need the support of the organization and one another to succeed in their jobs, you’d get much more value out of a platform meant for online community. The problem?

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YourMembership

OCTOBER 16, 2014

LinkedIn generates revenue through three main channels – talent solutions, marketing solutions, and premium subscriptions. Marketing solutions generates revenue through the ads that you see on a LinkedIn page. This accounts for around 20% of LinkedIn’s total revenue.

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Social Media California Class Revenue 150

Eric Lanke

DECEMBER 30, 2013

Member Engagement Solution #1: Don''t Forget the Fun Another newcomer to the list, originally posted in July 2012. I hope you plan to stay engaged in 2014. + + + This post was written by Eric Lanke, an association executive, blogger and author. My thanks to everyone who has been reading what I''ve been putting up here.

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Associations Now

JULY 11, 2014

Almost 60 percent of associations saw their membership grow in 2013, according to the newly released “ 2014 Member Engagement and Performance Survey ” from Advanced Solutions International (ASI). The correlation between engagement and member growth is unmistakable—and the solution is inexorably linked.

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Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Reader note: For another perspective on text polling systems, check out Hillary Levitz’s article from February 2014.

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Communications Technology Tools Marketing 60

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.

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millennials Course Recruiting Recruitment 150

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity.

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Social Media Communications Content Strategy 60

ISAE

OCTOBER 12, 2023

Your association’s brand is what differentiates your organization from others that serve a similar purpose or target a similar member demographic. This includes your mission, vision statements, values, and distinct visual elements that let people know that your website and other marketing materials belong to your organization.

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Tips Social Media Resources Directory 52

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members.

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Case Study Arizona Social Media Revenue 150

YourMembership

APRIL 17, 2014

The Xperience2014 Customer Conference, held March 31 – April 1, 2014, at the Vinoy Renaissance Resort in St. Petersburg, FL, provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage, and grow.

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Associations Now

JANUARY 8, 2014

I know we’re already a week into 2014, but I hope you have room for one more slice of year-in-review pie.) They range from examples of member-engagement methods and case studies on membership growth to arguments for either the imminent demise or ongoing strength of the membership model itself. Member Engagement?

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California Directory Case Study Member Engagement 40

Higher Logic

SEPTEMBER 15, 2016

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement.

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Certificate Texas Resources Member Experience 120

Associations Now

SEPTEMBER 16, 2014

It’s currently promoting a discussion on reasons to join the organization that compliments an event focused on content marketing. So how is that a benefit to members? NYWICI) September 16, 2014. Why it works for members: For an organization like NYWICI, many of the benefits offered depend on strong member engagement.

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Associations Now

APRIL 18, 2014

And by allowing them to do so, your association may not only be increasing member engagement with your meeting and its venue and host city but also building a repository of photos you can use in the future. ADRP could potentially use them to market future meetings. Hold a Contest. Choose a Creative Hashtag.

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