Higher Logic

AUGUST 11, 2016

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations.

America 120

America Software Resources Communications 120

Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. And they were. Another recent Forrester survey found U.S.

Social Media 120

Social Media Case Study System Content 120

Higher Logic

NOVEMBER 19, 2015

It should attract new members, offer smooth onboarding and persistent attention, and ultimately embrace marketing tactics like great content, campaigns and social media outreach. Growth matters: develop repeatable processes. Every community needs to align with organizational goals and set up a strategy for scale and efficiency.

Social Media 120

Social Media FAQ Boston Content 120

Higher Logic

MARCH 1, 2016

SAE’s previous community, the Engineer Xchange, wasn’t used often and didn’t offer real value to its members. The process of defining objectives, functionality and a mission for the organization was missing. It planned to launch the new site, Member Connection, in one year’s time. What's next for Member Connection.

Industry 120

Industry Resources Team Process 120

Higher Logic

SEPTEMBER 15, 2016

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement. What CXPA members are saying.

Certificate 120

Certificate Texas Resources Member Experience 120

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We

Team 120

Team eBook Conference Examples 120

Eric Lanke

JULY 9, 2012

Member Engagement. In our efforts to be innovative and experimental we had taken on too much and were having a hard time: (A) Getting everything done, and (B) Communicating all we were doing effectively to our members and board. It would help with our messaging and communications. Were in that process now.

Innovation 100

Innovation Leadership Resources Member Engagement 100

Beth Kanter

SEPTEMBER 28, 2012

But I think jumping into a process: ”Gather, Analyze, and Act” without defining success (or failure) on the front end might lead to wasted time. Challenging 5 friends : we’ve tested various group sizes for SMS experience and have found the a group of 6 (1 alpha inviting friends) leads to the highest overall engagement.

Survey 28

Survey Analysis Social Media Education 28