Potomac Core

JANUARY 6, 2016

In 2015 modest economic performance, disruptive innovation and record merger and acquisition s redefined the scope and purpose of Associations. Brent McClendon, CAE, President and CEO, National Wooden Pallet and Container Association, NWPCA and his board devised a long range mission and vision through their strategic planning process.

eBook 100

eBook Innovation America Certificate 100

YourMembership

DECEMBER 30, 2014

New Member Engagement – Looking For Value Beyond the Welcome Kit. I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Higher Logic

OCTOBER 15, 2015

What is consistent and compounding across all online communities is engagement growth – the older the community, the better chance for highly engaged members. We’d love to say you can supersede this process, that there are (insert your favorite number) of handy tips and tricks to apply to a young community and make it flourish.

Member Engagement 120

Member Engagement Report Strategy Tips 120

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. If your emails are getting help up in the approval process within your department before you even hit send, the next resource is for you. Association Email Strategy Takeaway.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

JUNE 8, 2016

It turns out that community members are just as attached to their phones as you are. And it makes sense -- creating consistent, sustainable engagement is all about removing barriers and creating a smooth process. And easy to use mobile experience fits right in with the quest for frictionless engagement.

Class 120

Class Member Engagement Report Industry 120

Higher Logic

NOVEMBER 8, 2018

Here was ASHRAE’s renewal automation campaign process: Enrolled nine different membership grades. Removed three membership grades when members become honorary, presidential, or lifetime. Sent emails only Monday through Thursday when staff is in the office. Say congrats on Twitter! Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

Higher Logic

AUGUST 11, 2016

The netFORUM database was a reliable underpinning for member data, and Higher Logic’s community software could pull from that data and work in sync with the AMS. Upon launching the new community in February, 2015, NAASF set a primary goal to get as many franchisee members as possible to begin participating. of community members.

America 120

America Software Resources Communications 120

Higher Logic

NOVEMBER 19, 2015

It should attract new members, offer smooth onboarding and persistent attention, and ultimately embrace marketing tactics like great content, campaigns and social media outreach. Growth matters: develop repeatable processes. NSBE was founded in 1975 and has around 30,000 members. Growth matters: five member engagement hacks.

Social Media 120

Social Media FAQ Boston Content 120

Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. And they were. At some point, your social media channels are simply not enough.

Social Media 120

Social Media Case Study System Content 120

Aaron Wolowiec

JUNE 23, 2015

In 2015, customers are looking for more than a transaction; they’re looking for custom solutions that can be constructed only through authentic relationships of the type, duration and intensity they—not you—want.

Products 100

Products Innovation Revenue Member Engagement 100

Higher Logic

MARCH 1, 2016

SAE’s previous community, the Engineer Xchange, wasn’t used often and didn’t offer real value to its members. The process of defining objectives, functionality and a mission for the organization was missing. It planned to launch the new site, Member Connection, in one year’s time. What's next for Member Connection.

Industry 120

Industry Resources Team Process 120

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. This struggle may be related to lack of measuring and recording reader engagement.

Communications 60

Communications Revenue Social Media Survey 60

Potomac Core

MARCH 4, 2019

When the FAA (Federal Aviation Administration) grounded operators due to a technical revised interpretation of regulations, HAI and their members worked successfully to speed up and streamline the exemption process. The strategy, since 2015, has helped students achieve approximately 7,000 badges.

Industry 144

Industry Team Products Report 144

Higher Logic

SEPTEMBER 15, 2016

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement. What CXPA members are saying.

Certificate 120

Certificate Texas Resources Member Experience 120

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We Chapter Communities.

Team 120

Team eBook Conference Examples 120

Eric Lanke

JULY 9, 2012

Member Engagement. Were in that process now. If it's lucky, it might make it to the top of the pile by 2015. Member Engagement. (9). Member Engagement Solution #1: Don't Forget the Fu. Eric Lanke. Association executive and author. Leadership. Innovation. Generations. Books Read.

Innovation 100

Innovation Leadership Resources Member Engagement 100

Beth Kanter

SEPTEMBER 28, 2012

But I think jumping into a process: ”Gather, Analyze, and Act” without defining success (or failure) on the front end might lead to wasted time. Here’s a terrific round up of posts about “ big data for small nonprofits ” from the good folks at Wild Apricot. Define results.

Survey 28

Survey Analysis Social Media Education 28