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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications? Student status.

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Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

In the past, association onboarding processes were about time, effort, and energy—all in high demand and short supply for any member-facing department. Time, effort, and energy-heavy processes that require lots of hands-on, manual labor don’t scale well or get a high volume of renewals, especially for those who are new to the organization.

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Association Subculture: Beloit College Mindset List 2015 vs Your.

Association Subculture

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. How about communications? When you come out of it - lets get past the constant wrangling over process and get to making a difference.

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The Importance of Language for Your Community

Higher Logic

I recently read Trevor Owens’ book, Designing Online Communities , which looks at the design process for web communities from a cross-disciplinary perspective. He discusses how psychology, sociology, history, linguistics and other fields of study can influence and inform our thinking about online communities.

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Members Hire Strategic Solutions

Potomac Core

Through a flexible planning process, Associations energize their Boards to do big things : Focus and unite on data. Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Communicate Industry and Profession ROI.

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