Higher Logic

APRIL 4, 2019

I recently read Trevor Owens’ book, Designing Online Communities , which looks at the design process for web communities from a cross-disciplinary perspective. He discusses how psychology, sociology, history, linguistics and other fields of study can influence and inform our thinking about online communities.

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Leading Learning

JANUARY 12, 2023

A 2020 research study from the International Coaching Federation (ICF) shows that globally there were about 71,000 coach practitioners in 2019, an increase of 33 percent since the previous estimate in 2015. The ICF study estimates total global revenue from coaching in 2019 was $2.849 billion, an increase of over 21 percent since 2015.

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Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Provide community members options. (PS: That is not always the case.

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YourMembership

DECEMBER 30, 2014

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

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Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. It was developed in partnership with Visit Denver. Are you doing things differently?

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Reid All About it

MARCH 17, 2017

Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content. Fisk, director of public and science communications, Soil Science Society of America. Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment.

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Higher Logic

SEPTEMBER 28, 2016

With broader reach of social networks and online communication tools, the line between digital and traditional dissolves. Community building in this environment creates greater business value, starting with the importance of getting to know your customers. The seeds of innovation are in your community insights.

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Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?

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Higher Logic

NOVEMBER 8, 2018

Here was ASHRAE’s renewal automation campaign process: Enrolled nine different membership grades. Best Community Manager: Jamie Chapman, The Honor Society of Phi Kappa Phi. Improved gamification by expanding the collection of ribbons to recognize members for their contributions to the Link community. Say congrats on Twitter!

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Higher Logic

OCTOBER 29, 2015

The Holy Grail for community managers isn’t proving ROI -- sometimes when you’re starting out, it’s negative -- it’s improving the value of your community to ultimately increase ROI. How do you increase your community’s value? Define a compelling shared purpose and value for your community. Don’t just stop there.

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Higher Logic

JANUARY 18, 2016

Rather than excitement, you feel angst when thinking of engagement strategies. As a community manager, this high burnout rate is scary. She’s an expert in her field (she recently spoke at our 2015 Super Forum ) and knows how important it is to rekindle the fire in your community management belly. How can you fix this?

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Higher Logic

JANUARY 13, 2016

Good news is, if your community isn’t very engaged or doesn’t feel sustainable, you can mold member behavior to create the environment you want. But, as Rachel Happe, Principal and Co-Founder of The Community Roundtable said in her 2015 Super Forum keynote speech , changing behavior isn’t easy. What does that mean for you?

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Associations Now

APRIL 1, 2020

We can gather insights after something happened, but we don’t remember how we were processing things while they happened,” Brown says. As I write this, we’re talking 2015. Need to quickly change your communication strategy for 2020? Chances are that they remember believing something different.

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Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. Review your legacy systems and processes. We have you covered: Assess where you are now. Secure leadership support and a funding commitment.

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Higher Logic

NOVEMBER 19, 2015

Growth matters: develop repeatable processes. Every community needs to align with organizational goals and set up a strategy for scale and efficiency. The basics include a welcome program and onboarding process, programmatic outreach, access to support documents and a robust FAQ section. Leverage social media outreach.

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Idea Architects

DECEMBER 14, 2018

Always a good strategy to link a solicitation to noteworthy and very timely news. It's Fundraising 101 that often doesn't occur because of lack of staff time, training, or advance planning of donor communications. At minimum craft separate communications for those two lists. And don't just make this a staff responsibility.

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Associations Now

JUNE 19, 2017

Even so, Earnest was (and is) an optimist about politics, and he recalls that on that day, his goal was to mirror the president’s demeanor—open, calm, and supportive of the American democratic process. If you want proof of the success of that strategy, he says, look no further than the current occupant of the White House.

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Idea Architects

JANUARY 2, 2015

Always a good strategy to link a solicitation to noteworthy and very timely news. One was deeply heartfelt in reflecting on all the good that the organization had accomplished and what more might be possible in 2015. So here''s the oh-so simple way to avoid doing this again in 2015. Now go get to work. But you''re not.

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Higher Logic

MARCH 1, 2016

SAE’s previous community, the Engineer Xchange, wasn’t used often and didn’t offer real value to its members. The process of defining objectives, functionality and a mission for the organization was missing. SAE identified early the importance of hiring a community manager as a dedicated resource. It was a win-win.

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Associations Now

APRIL 27, 2017

On Wednesday, Federal Communications Commission Chairman Ajit Pai announced his plan for rolling back net neutrality regulations put in place by his predecessor, Tom Wheeler. Pai, a noted critic of the 2015 plan who voted against it as a FCC commissioner, said his goal was to take a lighter touch with internet regulations.

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Associations Now

MARCH 26, 2015

With its new Businesses on Messenger strategy, Facebook wants to help replace annoying customer-service phone calls with less-annoying chat messages. The new Businesses on Messenger strategy is meant to make chat communication between a customer and a support staffer incredibly simple—by making the process akin to a traditional conversation.

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Associations Now

FEBRUARY 19, 2015

While two associations recently announced plans to bolster strategies to keep pace with the digital transformation, a new report on nonprofit digital outlooks outlines the trends and challenges of going digital. Plenty of associations are somewhere in the stages of adopting or implementing a digital strategy.

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Associations Now

DECEMBER 2, 2015

While groups like Goodwill Industries have proved this strategy can be successful, tensions between the commercially focused and the mission-focused sides are bound to arise. ” Results of the Day: We processed $39.6 million in online donations during #GivingTuesday 2015. ” Results of the Day: We processed $39.6

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Associations Now

SEPTEMBER 9, 2019

In 2015, the event made it to Microsoft Edge in Windows. Does multiway communication make sense for you? If you’re thinking about launching a livestreaming strategy in 2019, two-way interaction has to be part of the discussion. Slowly, though, the company has started to expand its horizons.

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Associations Now

MARCH 3, 2016

This time last year, human resources firm Nonprofit HR predicted a positive employment prognosis for the nonprofit sector throughout 2015. While the 2016 report hasn’t yet been released, the relative health of the nonprofit and association employment markets is closely watched, especially when it comes to recruitment strategy.

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Reid All About it

JUNE 17, 2016

And now, the list of webinars and other events for the association community for the week of June 20. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. More info/register. More info/register. all times are Eastern Daylight Saving Time.

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Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

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Associations Now

SEPTEMBER 11, 2015

That’s according to Belle Beth Cooper, who explains the process on the Ghost Blog. “There are two main ways I’ve found that I can use conflict to inform my creative process,” she says. If you want to learn more about Cooper’s creative process, she recently talked about it with the folks at Lifehacker.

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.orgCommunity

AUGUST 22, 2017

Since NBBQA changed its business model in 2015, the association has seen lower operating costs, more focus on strategic business priorities, higher productivity and an increase in customers. Whether an initial assessment or a comprehensive strategy, we will provide you with a custom solution for your transformation. Call on.orgSource.

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Velvet Chainsaw

JUNE 11, 2015

Feel-Act-Think According to True Impact Marketing (TIM), a Canadian neuromarketing research and strategy firm, consumer purchase behavior has evolved from Think-Feel-Act to Feel-Act-Think. Here are some of the tactics they use and how you might apply each to your attendance-acquisition strategy. 35 people bought. 19 positive reviews.

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Slice-Works

SEPTEMBER 4, 2014

The brain processes visual information 60,000 times faster than text — 3M Corporation, 2001. —90 If you don’t have a video marketing strategy, it’s time to put one together. Carve out that time, add it to your goals for 2015, find your video production partner and get started. We Are Wired To Be Visual. NOW IS THE TIME!

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Associations Now

JULY 6, 2016

In 2012, just 1 percent of graduating student members applied for the FACC designation, but 31 percent did so in 2015. Part of the communication campaign to FITs includes a message from ACC’s Early Career Professionals Section. The American College of Cardiology is one such fortunate association.

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Associations Now

NOVEMBER 13, 2014

strategy help that allowed the firm to boost its awareness and messaging. Other nonprofits looking for similar help are in the running for idgroup’s 2015 contest. Such is the take of The Wordifier , a new Claxon Marketing online app that lets you know how often words show up in nonprofit marketing communications.

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Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We

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Associations Now

FEBRUARY 21, 2017

If it is being used by the White House, as some reports have suggested, that would be a problem, as Axios helpfully notes: “All official business is supposed to be conducted via White House e-mail so communications can be archived for the presidential record.”. Does Encrypted Chat Make Sense for You?

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Association Adviser

AUGUST 25, 2016

Similar to a survey, a focus groups used to help you learn what your members or customers think about your products, services, processes or brand and to guide your future product development or marketing. Use the data to create additional marketing strategies. Create a written summary of the meeting.

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GlowGlobally

NOVEMBER 22, 2010

global association strategy, regional planning and local infrastructure to grow your business. Promote a strong leadership network through an interactive communication process that engages and involves all members. Will the membership model of today still be here in 2015? GrowGlobally.org. Market & Biz Plan.

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