Aaron Wolowiec

OCTOBER 18, 2016

But not everyone knows how to communicate, at least not effectively. Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles.

Communications 223

Communications Survey Social Media Revenue 223

Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. Watch our webinar about maximizing non-dues revenue for ideas about how to launch more revenue opportunities.

Communications 60

Communications Revenue Social Media Survey 60

Socious

NOVEMBER 16, 2016

How Your Path to Growth Has Changed. Technology has made it possible for startups like Uber to explode, bringing you more competition and radically changing customer expectations. Here’s what Halligan’s research showed about the market’s evolution over the past decade, along with how it’s affecting your growth now.

Software 100

Software Revenue Price Tools 100

Aaron Wolowiec

OCTOBER 18, 2016

But not everyone knows how to communicate, at least not effectively. Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. Also of note: More than half of respondents recognize a serious or significant problem with the lack of revenue generated from their communication vehicles.

Communications 100

Communications Survey Social Media Revenue 100

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. How to conduct an effective survey.

Revenue 69

Revenue Survey Communications Newsletter 69

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

SEPTEMBER 25, 2018

MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. Organic Conversation Jumps Despite Technology and Privacy Concerns. CPAs can be more cautious when trying new technology,” said Kara. Community Advertising Increases Non-Dues Revenue by $14,000.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Reid All About it

DECEMBER 2, 2016

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. Presenter: Chris Bonney, vice president of client experience, Vanguard Technology. Learn how to use inbound marketing techniques to drive non-dues revenue.

San Jose 188

San Jose millennials Revenue Content 188

Elevating Engagement

SEPTEMBER 6, 2023

With over a decade of expertise in helping associations grow member engagement, Amanda Lea Kaiser uses the Elevating Engagement newsletter to share insights each Tuesday on how to create thriving member communities. When I’m not writing or reading, I’m channeling Julia Child, my hero, in the kitchen,” Reid says.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Higher Logic

JANUARY 23, 2018

You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. Here are five of the most common objections you’ll face and how to overcome them. You can also recoup a lot of expenses by using your community to generate revenue.

Social Media 195

Social Media Software Revenue Project 195

Potomac Core

MAY 24, 2017

Associations who seek to grow or expand revenues need to be more than just another association. Having this connectivity is the critical ingredient to making your association durable and more able to grow revenue. If your association wants to grow revenues then it must shift its focus to an industry or profession perspective.

Case Study 119

Case Study Virginia Revenue Survey 119

Reid All About it

DECEMBER 2, 2016

If you’re going to the ASAE Technology Conference, like me, and agreed during registration to receive emails from exhibitors, then you’re probably getting several of them a day. Presenter: Chris Bonney, vice president of client experience, Vanguard Technology. Learn how to use inbound marketing techniques to drive non-dues revenue.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Mike Guerrieri of DelCor Technology Solutions shares a rescue plan for improving your association’s IT maturity —coconut shell cocktails not included. Find out how to demonstrate impact and prove ROI.

DC 170

DC Washington Social Media Revenue 170

Higher Logic

AUGUST 28, 2018

Sharon Conley, Web-Based Technology Director at NASN, said, “That we can get people to convert with the software we have now is really amazing.” VHMA found this marketing automation integration generated a 5 percent increase in membership, adding an extra $18,000 in membership revenue. Boost your membership. The takeaway.

Software 159

Software Illinois Revenue Member Experience 159

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? Learn how to create an event experience with a balance of passive and active interaction using an interactive mobile event app. The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017.

DC 184

DC Ohio Project Washington 184

WBT Systems

MAY 15, 2018

We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Everyone sees the revenue potential in providing online education to corporate customers.

Education 155

Education Mooc Course Revenue 155

Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. That’s why we’ve put together our 12 top articles from 2016. Top 3 Member Engagement Articles.

millennials 100

millennials Member Engagement Video Software 100

Reid All About it

NOVEMBER 25, 2016

Planning an AMS selection/implementation or some other technology project? Learn how to create an event experience with a balance of passive and active interaction using an interactive mobile event app. The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017.

DC 150

DC Ohio Project Washington 150

Association Adviser

JANUARY 2, 2019

Is driving non-dues revenue an essential function? These companies have a foundation of brand awareness, large marketing budgets and related technologies such as marketing automation and AI, all of which is allowing them to impact both employers’ and job seekers’ expectations of career centers.

How To 75

How To Project Content Recruiting 75

WBT Systems

NOVEMBER 15, 2016

David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. What if your mbrs had the same brand loyalty that Harley riders have?

Learning Management System 150

Learning Management System LMS Certificate System 150

NXUnite

NOVEMBER 28, 2023

In this article, we’ll introduce you to remarkable social good investors who are actively seeking out companies committed to positive change, including anything from fundraising technology vendors to Google Grants agencies. Discover the power of these programs and how to establish workplace giving program. Yes, it does!

Directory 130

Directory Education Software Innovation 130

Reid All About it

AUGUST 19, 2016

Ask questions and even jump on camera as JP and KiKi dig into what leadership means today and how to best face obstacles on a leader’s path. Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting. Presenter: David DeLorenzo, CIO, DelCor Technology Solutions. 1 CAE credit.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. I’ll be happy to feature it as long as it’s not too product-centric.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. all times are Eastern Daylight Saving Time. 1 CFRE credit.

LMS 150

LMS Raleigh Content millennials 150

Association Adviser

JANUARY 18, 2019

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? But can your technology more effectively amplify ALL your content?? Create a map of all your content, communication channels and technology platforms.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov. Speaker: Christopher Penn, Vice President, Marketing Technology, SHIFT Communications.

Sample 100

Sample Marketing Conference New York 100

Reid All About it

MARCH 19, 2021

At First Round Review, Jessmina Archbold says self-care is not what you buy yourself, it’s how you work on yourself. She explains how to assess your needs, identify where you’re depleted, and find resources and solutions, including setting boundaries. Host: Brandt Krueger, founder Event Technology Consulting. Quick hits.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JANUARY 13, 2017

Orbit Media released the results of its 2016 survey of 1000+ bloggers. Learn about the community lifecycle and how the role of your community manager evolves in each stage. Understand how to differentiate between proactive and reactive tactics, and how both are equally as important – but for different reasons.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

Orbit Media released the results of its 2016 survey of 1000+ bloggers. Learn about the community lifecycle and how the role of your community manager evolves in each stage. Understand how to differentiate between proactive and reactive tactics, and how both are equally as important – but for different reasons.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Learn how to assemble an effective board, how to structure and operate a board effectively, and how to engage trustees and increase mutual satisfaction.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

I just ordered Tech Success for Associations , a new release (free for ASAE members) from the ASAE Foundation’s Technology Success and Readiness Study. Learn how to assemble an effective board, how to structure and operate a board effectively, and how to engage trustees and increase mutual satisfaction.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

SEPTEMBER 9, 2016

Learn how to use a common language to discuss people and process matters related to collaboration and engagement; understand your collaborative behavioral style; and, apply key collaborative concepts to increase engagement and productivity. – App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. Host: PCMA.

Social Media 150

Social Media New Jersey Tips Recruiting 150

Reid All About it

NOVEMBER 11, 2016

Understand the critical components of high-ranking websites, how to conduct organic search keyword research, and how to build a portfolio of back links that can improve search rankings. Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. More info/register. Host: Bizzabo.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

JUNE 10, 2016

Learn how to make better business decisions by becoming aware of the biases that influence your reasoning skills. – Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable). Grow Sponsorships, Attendance and Revenue for your Virtual Conference. 1 CAE credit.

System 150

System millennials Member Insights Recruiting 150

Chapter Chat

MARCH 22, 2017

In fact, 31 percent of the associations that participated in Mariner’s 2016 Chapter Benchmarking Report require joint membership. You’re asking chapters to give up some of their control over the membership recruitment process – and maybe some revenue too. Chapters in varying stages of technology adoption.

How To 28

How To Revenue Recruiting Recruitment 28

Chapter Chat

AUGUST 25, 2016

Dresden Farrand, Director of Membership, CoSN dove into how chapters can play a significant role in recruitment, retention and engagement and boasted some awesome stats: Increased members by 38%. Increased sponsorship revenue by over $300k. Curious about how they did it? Increased products & sales by over $70k.

Case Study 28

Case Study Recruiting Recruitment Tools 28

Associations Now

SEPTEMBER 16, 2018

A 2016 Ernst & Young study revealed the scope of the challenge for CFOs , who are being asked to help organizations act more strategically but who still have to get the numbers properly sorted. Success can depend on how the CFO engages peers to work through inherently messy discussions. How to square that circle?

Leadership 60

Leadership Revenue Survey Project 60