Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. Align Your Staff for an Effective Member Communications Schedule. Read more: 3 Ways to Strengthen Communication Using Smart Member Data.

Communications 174

Communications eBook Tools Team 174

Associations Now

FEBRUARY 1, 2016

A new survey by Advanced Solutions International shows that increasing member engagement is a key goal for membership executives. Adopting a strategy for measuring engagement is one way for associations to thrive. More members, satisfied members, better engaged members: Three objectives that all associations have every year.

Member Engagement 40

Member Engagement Survey Social Media Strategy 40

Elevating Engagement

SEPTEMBER 6, 2023

These are the newsletters association executives read to stay current on trends, insights, and opportunities for their organizations. Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Potomac Core

JANUARY 6, 2016

It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Ring in the age of Driverless Associations.

eBook 100

eBook Innovation America Certificate 100

Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. That’s why we’ve put together our 12 top articles from 2016.

millennials 100

millennials Member Engagement Video Software 100

Higher Logic

JANUARY 18, 2017

We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape : Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity. The expanded platform capabilities will help us compete in the growing customer community market.

Press Release 120

Press Release Software Products Member Engagement 120

Higher Logic

SEPTEMBER 25, 2018

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. Organic Conversation Jumps Despite Technology and Privacy Concerns.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. As organizations consider these factors, is becoming a vital association too tall an order to fill?

DC 100

DC eBook Member Engagement Innovation 100

Potomac Core

MARCH 22, 2016

Can positive association disruption reverse the fortunes for industry professionals and an organization? According to the 2016 PWC U.S. Identified and verified sources of differentiation that advances market power and influence as well as reinforce CMAA’s competitive strength. The 2016 PWC U.S.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term?

Strategy 114

Strategy eBook Cost Revenue 114

Potomac Core

MAY 17, 2016

While traditional associations discuss member “ loyalty ” strategies, is that enough nowadays? Even if the economy doesn’t move into recession next year, market conditions continue to evolve as business challenges accelerate. Does your organization address some or all of the factors that define the recession ready association?

eBook 147

eBook Survey Member Engagement Industry 147

Potomac Core

JANUARY 4, 2017

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. in the third quarter of 2016 growth forecasts for 2017 remain mixed. Even though the U.S. economy grew at a brisk 3.5%

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Reid All About it

FEBRUARY 19, 2016

Engaging Your Members. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. Host: Marketing General, Inc. 5 Tips to Drive Mobile Event Sponsorships in 2016. Leading Member Engagement from the Outside-In.

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

Reid All About it

MARCH 19, 2021

Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

LMS 370

LMS Nashville Strategy Video 370

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. It’s tough news for most marketers – this new feature affects A LOT of users, not the minority of your email list: 1.2 If not, you soon might. Change up the tone.

Marketing 149

Marketing Communications Content Report 149

Potomac Core

MAY 24, 2017

Despite more robust economic growth forecasts, companies still face regulatory hurdles, changing consumer sentiments, and disruptive market forces. Since your members have more options than ever to consume new solutions, it’s a matter of time before they vote with their feet and go somewhere else. Strategic Growth and Development.

Case Study 119

Case Study Virginia Revenue Survey 119

Associations Now

OCTOBER 29, 2019

A new benchmarking study indicates that associations view chapters as an increasingly important element of their member engagement strategy. Meanwhile, chapter membership structures and programs are starting to shift in new ways to support members. Emphasis on PD.

Metro 67

Metro Member Engagement Report Innovation 67

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CMP credit. Host: Nimble AMS.

Price 150

Price Social Media Email Marketing Innovation 150

Higher Logic

DECEMBER 2, 2019

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. Although the Orangetheory Fitness Reddit doesn’t live in a traditional community software platform, its community is still thriving organically. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Higher Logic

NOVEMBER 20, 2019

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Why You Should Start a Mentoring Program.

How To 240

How To Tips Leadership Survey 240

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign. Big things for your organization’s member strategy. It all makes the wheel turn.

Software 159

Software Illinois Revenue Member Experience 159

Reid All About it

FEBRUARY 26, 2016

Eastern*- The Gartner Top 10 Strategic Technology Trends for 2016. Speaker: Suzanne Carawan, Chief Marketing Officer at HighRoad Solution. – Ultimate Member Engagement: The Power of Data-Driven Decision Making. Speaker: Jeff Hurt, EVP, Education and Engagement at Velvet Chainsaw. Mon 2/29 at 11 a.m.

Analysis 150

Analysis Technology Conference Recruiting 150

YourMembership

DECEMBER 23, 2015

Without question, associations are interested in connecting with millennials as both members and leaders. In order to make a successful shift for your organization, you must look at the millennial generation’s work style, expectations and long term goals. Millennial needs and wants are different than those of generations past.

millennials 150

millennials Video Social Media Technology 150

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Turn Off the Membership Churn & Keep Members for Life. Ultimate Member Engagement: The Power of Data-Driven Decision Making. How to Validate Your Market for Educational Products.

DC 170

DC Washington Social Media Revenue 170

Expo Logic

FEBRUARY 28, 2020

That once the event is over, they delete the event app and that’s the end of their engagement. Getting your members engaged is crucial to the strength and relevance of your organization. 25% of organizations that have 80+ renewal rates for NEW MEMBERS, utilize peer-to-peer member contact to boost renewals.*. .*.

Committee 36

Committee Member Engagement Communications Marketing 36

WBT Systems

NOVEMBER 15, 2016

David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. We know that a good education program can be a valued benefit to offer members, helping to increase member engagement. The post Association Learning: Does your Story Inspire Members? Request a Demo Today.

Learning Management System 150

Learning Management System LMS Certificate System 150

Reid All About it

JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. 1 CAE credit. More info/register.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

Potomac Core

FEBRUARY 28, 2018

Their focus was to have Outdoor Recreation recognized by the Federal Bureau of Economic Analysis: Legislation was introduced and later enacted into law by President Obama in 2016. billion of current-dollar GDP in 2016. Whenever possible meet with members face to face. Members Hire Customized Advocacy. percent or $373.7

California 132

California Analysis DC Products 132

Associations Now

SEPTEMBER 6, 2017

Here are the important takeaways from two new reports on the email marketing landscape. Two surveys, released earlier this summer by Adobe (last week) and Informz (in June), detail a plethora of useful data points related to email habits that should influence every association marketer’s thinking about email. percent in 2016.

Survey 79

Survey Email Marketing Report Tools 79

Reid All About it

JULY 15, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Your Favorite Association Bloggers and Podcasters of 2016 (Association Chat on Blab). Sponsors are from Mars, organizers are from Venus, or does it just seem that way? More info/register.

North Carolina 150

North Carolina Austin Innovation Washington 150

Associations Now

FEBRUARY 25, 2020

What I’ve learned is that there isn’t a one-size-fits-all formula for membership growth, but what I see many organizations doing, especially right now, is doubling down on human connections that bring people closer together. Before I leave you, I want to remind readers of a few central tenants of the member experience. Take a stance.

United States 67

United States Member Engagement Member Experience Innovation 67

Reid All About it

SEPTEMBER 9, 2016

Associations are finally beginning to realize that they are sales organizations, even though “sales” has been a bad word in association management for a long time. – App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. Host: ASAE Marketing Section. More info/register. Host: iCohere.

Social Media 150

Social Media New Jersey Tips Recruiting 150

Reid All About it

FEBRUARY 16, 2018

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. describes a few ways AI can help staff provide personalized content to every individual member , an inhuman task made possible by AI.

DC 150

DC Washington Recruiting Recruitment 150

Smooth The Path

MAY 23, 2017

A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. Day 1 is the term that Jeff Bezos uses for an organization’s startup and growth phases. We can change the organization’s strategy. Followed by irrelevance.

Project 89

Project Conference Strategy Member Engagement 89

Reid All About it

JULY 7, 2017

If you’re wondering how AI will change the way your organization interacts with members and customers, check out this panel discussion (video) or its recap about the future of AI and the customer experience. Billboard says, “In 2016 there were 35 Patreon creators who made more than $150,000.” Lunch provided. 1 CAE credit.

Washington 150

Washington DC Chicago LMS 150

Associations Now

AUGUST 1, 2017

Few organizations measure their association chapter ROI. The 2016 Chapter Benchmarking Study [PDF] by Mariner Management & Marketing found that only 5 percent of organizations actually measure their chapter ROI, which means some may be contributing too little or too much to their chapters. Discover member value.

Revenue 43

Revenue Cost Recruiting Recruitment 43