Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Survey Annually.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Membership Marketing

JULY 13, 2018

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

Report 60

Report Marketing Recruiting Recruitment 60

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Associations Now

AUGUST 25, 2017

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Interestingly, marketers generally aren’t satisfied with their current use of content marketing technology.

Content 75

Content Marketing System Tools 75

Socious

DECEMBER 22, 2016

Now it’s nearly 2017 and a lot has changed. From paper checks to marketing automation and targeted email drip campaigns , every year brings something new for membership management. So what does 2017 have in store for those us working in membership and member marketing? 2017 Membership Predictions.

Membership Management 100

Membership Management Video Software Member Experience 100

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Online education’s role in membership marketing.

Survey 150

Survey Marketing Certificate Education 150

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. These digital marketing skills are necessary for today’s high-tech environment,” according to the report.

Report 69

Report Marketing Survey Tools 69

Associations Now

JUNE 19, 2019

The latest edition of the Giving USA annual report found that, with inflation accounted for, giving fell last year, despite a strong economy. The report notes a sharp decline in itemized tax returns. According to Giving USA ’s latest annual report, people are giving less—and the 2017 tax reform law might be a big part of it.

Report 56

Report Marketing Indianapolis Indiana 56

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 62

Marketing Guidelines millennials Washington 62

Associations Now

DECEMBER 7, 2016

A new report suggests that events will continue growing next year, but due to narrowing GDP growth, planners should work to rein in costs. Heading into 2017, our forecast predicts significant growth in meetings and events for regions around the world,” CWT’s vice president and global head, Cindy Fisher, said in a statement. “By

Los Angeles 40

Los Angeles Report San Francisco Long Beach 40

Associations Now

OCTOBER 16, 2018

A new report, based on historic data from the International Congress and Convention Association, finds that meetings are generally getting smaller, but there are a lot more of them. Among the trends spotted, according to the report: Geographic shifts. The report also notes that in the 1960s, 77.4 More meetings, but smaller.

Report 92

Report America Industry Marketing 92

Associations Now

DECEMBER 14, 2016

Other Projections IBTM World’s report is not the only one of its kind highlighting forthcoming trends for 2017. A new report from IBTM World suggests that, despite the recent global tumult, there are economic trends that could greatly benefit event planners in North America. Check out the full report over this way [PDF].

Marketing 40

Marketing United States America New York 40

Association Adviser

MAY 11, 2017

If you had access to a report that could show you how your current communications strategies stack up against your association peers, as well as other information to help you improve your communications plans, would you want to see it? The 2017 Association Communications Benchmarking Report provides this type of data.

Survey 68

Survey Communications Member Engagement Report 68

Leading Learning

DECEMBER 3, 2023

In 2017, The Economist declared lifelong learning an “economic imperative,” and it has hardly been the only publication in mainstream and business presses to insist on the importance of learning in a world where the scale, scope, and speed of change seem much higher than ever before. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 94

Content Marketing Report Tools 94

Associations Now

NOVEMBER 13, 2018

In a wide-ranging new report, the Events Industry Council says business events around the world help drive a total GDP impact of $1.5 Cathy Breden, CMP, CAE, the chair of EIC’s Research Committee, emphasized in a statement that the report finally underlined the industry’s sheer scale. According to the report, approximately 1.5

Las Vegas 96

Las Vegas Report Industry America 96

Membership Marketing

DECEMBER 2, 2016

For the upcoming year, Aptify just released a report titled, Top Association Management Predictions for 2017. In 2017, membership will continue to be the glue that enhances networking, information distribution, and sales for associations. The full report is available as a free download with a site registration.

Association Management 40

Association Management Report Marketing Content 40

Associations Now

JANUARY 30, 2020

A new Eventbrite report makes the case for embracing experiential marketing tactics in 2020 to grow your audience and get noticed. Earlier this week, I got a copy of Eventbrite’s Event Trends Report 2020. The report listed four: content marketing, video, public relations, and experiential marketing.

Marketing 91

Marketing Report Maine Survey 91

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This payment method has expanded over the years.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Associations Now

MARCH 27, 2017

coffee market, according to the National Coffee Association. The trade group reports that coffee consumption has surged in the past year. In fact, according to a recent report from the National Coffee Association (NCA) , coffee consumption is increasing, with the trend being driven by gourmet and espresso-brewed drinks.

Report 40

Report Marketing millennials Examples 40

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Associations Now

MAY 9, 2017

According to a new report from the Trade Show News Network, the biggest benefit technology has brought to the conference business is data—specifically, the ability to apply it to event planning. Likewise, two-thirds named the ability to use event data to improve attendance marketing and communication.

Report 73

Report Survey Technology Event Planning 73

Associations Now

SEPTEMBER 21, 2017

The latest edition of Tagoras’ Association Learning + Technology report finds that emerging learning technology is out there, but the problem is that organizations don’t have an effective strategy to put it into play. ” The full report is available on the Tagoras website. percent) having a learning management system.

Technology 69

Technology Report Mooc Learning Management System 69

Spark Consulting

DECEMBER 5, 2018

Open rate matters, and per the INFORMZ 2017 Association Email Benchmarking Report , you should be looking for an open rate of around 35%. A good general rule is: As long as you’re still getting enough response to justify the investment of resources in the touch point, keep going. But how do you know?

Communications 170

Communications Resources Report Industry 170

Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation. Host: Informz.

Raleigh 150

Raleigh Chicago DC Washington 150

Associations Now

OCTOBER 20, 2016

The latest edition of an annual American Express report, predicting meeting trends for 2017, suggests that tradeshows and conferences in North America will see a decline in growth, with smaller events taking their place. The full report is available on the American Express Global Business Travel website.

America 40

America Project Report Conference 40

Spark Consulting

JANUARY 10, 2018

According to the 2017 edition of the Marketing General Membership Marketing Benchmarking Report , nearly three-quarters of associations who responded are either holding steady or increasing membership. And it’s really easy to do that, particularly if you’re organization is not in crisis.

Marketing 150

Marketing Innovation Team Products 150

Associations Now

JANUARY 2, 2017

For tech fans, 2017 will get off the ground with a little bit of excitement. CES 2017 will be ground zero for an experimental test of the technology, reports FierceWireless. Emerging sectors, such as robotics, virtual reality, and 3D printing, are expected to take center stage at CES 2017. And it’s not just any CES.

Las Vegas 40

Las Vegas Class Technology Leadership 40

Associations Now

MAY 3, 2017

In a recent survey, the Nonprofit Research Collaborative found that the number of nonprofits reporting an increase in donations dipped slightly in 2016. The report shows relative consistency among different organization sizes, regions, and industry subsections, which NRC officials said was unusual in comments to The NonProfit Times.

Report 59

Report Survey Strategy Communications 59

Higher Logic

MARCH 6, 2018

Community Roundtable’s 2017 State of Community Management Report found the most successful online communities have top-level participation. Do they want to know more about trends in the market and what your members want? Executive participation isn’t just another ‘nice-to-have’ for online communities. Don’t See Value.

How To 266

How To eBook Software Library 266

Association Adviser

DECEMBER 19, 2017

at the 2017 ASAE Technology Conference & Expo held Dec. 12-13, 2017. “‘Is One of the most thorough ways to help renewing members and potential members arrive at that same answer is to take advantage of a marketing technology platform that turns user-generated data into a tool your association can use to craft two-way conversations.

Technology 62

Technology Marketing Cost Tools 62

Associations Now

MARCH 15, 2017

General Mills’ Cheerios brand is taking a cue from the advocacy world by launching a buzzy campaign to raise awareness and combat the declining bee population, reports Marketing Dive. ” Head over to Marketing Dive for more insight into General Mills’ marketing strategy. Celebrate Associations. Other Links of Note.

Strategy 52

Strategy Marketing Social Media America 52

Association Adviser

DECEMBER 19, 2017

at the 2017 ASAE Technology Conference & Expo held Dec. 12-13, 2017. “‘Is One of the most thorough ways to help renewing members and potential members arrive at that same answer is to take advantage of a marketing technology platform that turns user-generated data into a tool your association can use to craft two-way conversations.

Technology 60

Technology Marketing Cost Tools 60

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc.

San Jose 188

San Jose millennials Revenue Content 188

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100