Reid All About it

DECEMBER 7, 2018

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Marketing Charts ). SmartThoughts ).

Washington 186

Washington DC Library Tips 186

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 275

DC Washington Learning Management System LMS 275

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Millennial member engagement.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

NOVEMBER 17, 2017

Ok, so you’re on board with content marketing, but then you run into the silo problem. Marcia Riefer Johnston at Content Marketing Institute writes about tearing down silos to create a culture of content. – What to Budget for in 2018: Web, Mobile, Social. American Engagement Index 2017: Increasing ROI. 1 CAE credit.

Revenue 178

Revenue Conference Education Content 178

Eric Lanke

JANUARY 7, 2019

Amanda Kaiser on her Smooth the Path blog had a good reminder last month for all us association professionals about the importance of speaking to members in a language they understand. In Association Marketing: They Said/We Said , Kaiser says: "When members talk about the value of their membership they tend to talk about outcomes.

Marketing 113

Marketing Cost Team Education 113

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Look for smart opportunities to resurface.

Content 97

Content Social Media Member Engagement Team 97

Reid All About it

NOVEMBER 10, 2017

Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. Tue 11/14 at 8:30 a.m.

DC 150

DC Washington Tools Education 150

Reid All About it

FEBRUARY 16, 2018

How to convert blog readers into leads. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. . Ultimate Member Engagement: The Power of Data-Driven Decision Making.

DC 150

DC Washington Recruiting Recruitment 150

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

SBI

AUGUST 9, 2021

Black Panther, the first major superhero release of 2018, made more than a billion dollars in its first month. Understanding how your members view themselves as the hero of their own stories is a fundamental part of attracting new members and improving existing member engagement. That’s “billion,” with a “b.”

Discount 98

Discount Member Engagement Association Management Leadership 98

Reid All About it

FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. – 2018 Convening Leaders Rebroadcast. Webinar Marketing Predictions for 2018. Host: American Marketing Association.

Chicago 93

Chicago Nashville DC eBook 93

Potomac Core

DECEMBER 27, 2017

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships. Will not be hired by your prospective members.

Products 119

Products America Boston United States 119

Reid All About it

MARCH 30, 2018

I know how badly you want to put your technology project (and all that heavy drinking) behind you, but before you move onto your next big project, heed Gretchen Steenstra’s advice at the DelCor blog: before moving forward, do a technology project close. Search engine ranking signals that matter in 2018. Search Engine Journal ).

Project 150

Project Resources Software eBook 150

Potomac Core

FEBRUARY 28, 2018

On February 14, 2018, the U.S. Despite strong growth forecasts member company CEO’s have a less robust view after 2018. From now on member companies will seek out those Associations that deliver business impact. Yes, it’s important to remember in 2018 that Members Hire Associations and Members Fire Associations.

California 132

California Analysis DC Products 132

Association Success

NOVEMBER 4, 2020

We have different standards in 5 different systems including our AMS, LMS, Event Management and Marketing Automation systems.”. Step 3 — Predictive: “Every quarter we continue to do this; it costs $100,000 in working capital in the form of wasted staff time and decreased member engagment.”.

Tips 78

Tips LMS Examples Revenue 78

Reid All About it

NOVEMBER 9, 2018

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s not too late to implement some of the advice provided by Fíonta on their blog. Tue 11/13 at 12 p.m.

Chicago 174

Chicago DC Washington Software 174

Associations Now

FEBRUARY 4, 2019

Audra Hopkins from the WebScribble blog recommends these three growth strategies to boost membership numbers today: Get your members talking. Ask members to send in a story or experience that made them realize they made the right choice becoming a member. Then, use those testimonials as marketing materials.”.

Certificate 62

Certificate Strategy Marketing Member Engagement 62

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 68

Newsletter Social Media Communications New York 68

Associations Now

MAY 10, 2019

A lot of thought is often put into external communications, such as marketing materials and member engagement. As Workforce.com reports, a 2018 study from Arthur J. Think long and hard about the tactics you use to communicate to them—as well as how they can respond. So why bother with an elaborate strategy?

Communications 79

Communications Strategy Software Newsletter 79

Protech

MARCH 16, 2020

You might be asking yourself, “ Wait, I thou ght CRM is the platform I use to look up account s and contact records of my members?” And, you’d be right. . Optimize member engagement and customer service . Score your leads (prospective members) . Implement marketing automation tools .

Software 75

Software Strategy System Learning Management System 75

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. investment in Private Equity skyrocketed to $57 billion in the first quarter of 2018 alone. Click here to receive future blog articles. Private Equity Investment is Exploding.

DC 132

DC Arlington United States Virginia 132

Mizz Information

JUNE 12, 2019

If you read this blog, you know I’ve written about both the Community Roundtable and their research for almost that long. Meanwhile, the SOCM reveals that communities impact complex organizational objectives like culture and organizational change (61%) and complex member objectives like networking with peers (77%!!) (p.

Report 90

Report Social Media Leadership Innovation 90

Association Success

NOVEMBER 26, 2018

There were also several pages of photographs and collages of members. Our Facebook page indicated that members engaged with us most when they saw pictures of themselves doing association activities. Small things like this made such a huge difference to the experience of that event for our members. It took two years.

Communications 68

Communications Committee Video Content 68

Reid All About it

AUGUST 24, 2018

Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. A few quick hits before we get to this week’s list of free webinars: Facebook page engagement has dropped 50%, according to new data. Presenter: Brooke Gracey, Marketing Manager, Cvent.

Chicago 37

Chicago Innovation Washington Charlotte 37

Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices. A really good list of email marketing best practices. Explore pricing and marketing practices that will lead to success. HubSpot ). TechCrunch ).

DC 37

DC Washington Member Engagement System 37

Reid All About it

JULY 20, 2018

What does it take to be an association CIO in 2018? Off-topic: Check out my Grabbing the Gusto blog for my posts about the recipes I’ve made recently or plan to make in the coming week. The 2018 Membership Marketing Benchmarking Report. Host: Marketing General, Inc. So you’ve published a blog—now what?

LMS 30

LMS DC Washington Chicago 30

Reid All About it

MAY 11, 2018

Way off-topic: Check out my Grabbing the Gusto blog for my weekend post about the list of recipes I’ve made this week or plan to make in the coming week. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Host: American Marketing Association. Hootsuite ). More info/register.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

APRIL 20, 2018

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. . Solving the Marketing Puzzle. Host: ASAE Marketing Section Council. Host: Event Manager Blog.

Social Media 37

Social Media Chicago Tools Washington 37

Reid All About it

JUNE 8, 2018

How HubSpot uses blogging to rank #1 on Google. Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week. .); Blog or press release?

Cleveland 31

Cleveland DC Washington Press Release 31

Mizz Information

JUNE 12, 2019

If you read this blog, you know I’ve written about both the Community Roundtable and their research for almost that long. Meanwhile, the SOCM reveals that communities impact complex organizational objectives like culture and organizational change (61%) and complex member objectives like networking with peers (77%!!) (p.

Report 40

Report Social Media Leadership Innovation 40

Reid All About it

OCTOBER 19, 2018

MemberClicks published the ultimate list of association blogs. Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon. A Balanced Approach to Member Engagement: How to Keep Members’ Attention Through Your Association Communications. And guess what?

Arlington 34

Arlington Austin Maryland Communications 34

Reid All About it

APRIL 15, 2022

It’s an easy one to throw together after a day spent teaching middle school or writing blog posts: Mummy Lorraine cod or scrod. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. FASAE, CAE, the 2018 Key Award recipient. 1 CMP credit.

Proposal 39

Proposal Technology Revenue Marketing 39

Disciple Media

AUGUST 26, 2022

Why is community marketing so important for your business? Community marketing is all about bringing people together around a shared passion (your business or brand) and helping them form connections. Community marketing puts the customer and their needs first. This type of marketing is, by definition, very hands-off.

Price 36

Price Review Software Cost 36

Disciple Media

AUGUST 26, 2022

Why is community marketing so important for your business? Community marketing is all about bringing people together around a shared passion (your business or brand) and helping them form connections. Community marketing puts the customer and their needs first. This type of marketing is, by definition, very hands-off.

Price 36

Price Review Software Cost 36

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. More info/register. Tue 9/4 at 2:30 p.m.

Chicago 37

Chicago LMS Washington Tools 37