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11 Elements of a Winning Member Engagement Strategy

Higher Logic

It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Member engagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engaged member base, the work is totally worth it. Most important?

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Chapters in 2019, Looking ahead to 2020

Mariner Management

While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. As you peruse, just maybe there is a tip or strategy for 2020. This a post I shared on the YourMembership blog was written for chapter leaders – in part by chapter leaders.

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Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Share your comments below.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

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Association Brain Food Weekly: 1.18.19

Reid All About it

Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Embracing Data and Technology to Increase Member Engagement (online and Washington DC). Ultimate Member Engagement: The Power of Data-Driven Decision Making. Host: Event Manager Blog. Ryan Law, CXL ).

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.

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Association Brain Food Weekly: 1.11.19

Reid All About it

I also like perusing posts on 2019 trends. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Webinar Marketing Predictions for 2019. Technology Trends Round Table 2019. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). . – More info/register.

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