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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Is your current strategy promoting positive change? We’ll be chatting about it a lot in 2019, so be sure to subscribe to our blog.

Marketing 257
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Daily Buzz: 2019 Renewal Strategies

Associations Now

So, as 2018 turns to 2019, it’s time to re-evaluate how to increase next year’s renewal rate—and attract new members in the process. Audra Hopkins from the WebScribble blog recommends starting with a strong, revamped onboarding plan. The Sprout Social blog shares the best #holidayhashtags to use for your niche audience.

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2019 State of Community Management: What Now? 5 Stats with Action Items for Executive Stakeholders + Community Leaders

Higher Logic

The data published in The Community Roundtable’s 10th Annual State of Community Management report was collected from 325 community programs between January and March 2019. ICYMI: We shared a collection of 39 nitty-gritty stats from the report in our first blog recap. Be Deliberate with Data: Advanced Strategies Get More Support.

Report 166
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Daily Buzz: Why Membership Matters More in 2019

Associations Now

And in 2019, membership programs might matter more than ever before. Attendance is not keeping pace with population growth,” says Colleen Dilenschneider on the Know Your Own Bone blog. “If Heed advice from Higher Logic’s VP of Marketing, Marina Devalia, to get your strategy in shape for #2019.

Revenue 102
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Chapters in 2019, Looking ahead to 2020

Mariner Management

While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. As you peruse, just maybe there is a tip or strategy for 2020. This a post I shared on the YourMembership blog was written for chapter leaders – in part by chapter leaders.

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Daily Buzz: It’s Time to Start Thinking About 2019

Associations Now

How can you make your association better in 2019? Four questions to ask to develop the strategies that will get you there. As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Callie Walker from the MemberClicks blog suggests asking these four questions : What was successful in 2018?

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Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. At the start of a new year, it’s a good idea not only to set a few New Year’s resolutions , but also to think about upcoming activities and ways you’ll engage your members in 2019.

Content 108