Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

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Reid All About it

DECEMBER 13, 2019

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. When you recruit members, you’re inviting them to your organization’s “party.” Aaron Costello, Consultant, MG Strategy + Design. 1 CAE credit.

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Associations Now

AUGUST 1, 2019

Also: strategies to add to your member recruitment toolbox. Effective Member-Recruitment Tactics. What are the top three ways #associations recruit new members? Find out below (based on 2019 data from @mktgeneral 's Membership Marketing Benchmark Report) #MMBR2019 [link].

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Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. When you recruit members, you’re inviting them to your organization’s “party.” Karim Guirguis, chief strategy and innovation officer at the American Bankruptcy Institute. Follow Blog via Email. Let sit to absorb custard. More info/register.

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Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Hear about strategies to make team members more effective, and make the planning workflow less stressful.

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Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. But remember, you can’t just throw blog posts out into the wilderness and expect people to find them. Association podcasts.

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Associations Now

NOVEMBER 20, 2019

Develop your recruitment strategy. If your chapter is in low supply, try these volunteer recruitment strategies from Peggy M. Hoffman and the YourMembership blog : Build a team dedicated to improving the volunteer pool. — Higher Logic (@HigherLogic) November 20, 2019. Need more chapter volunteers?

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Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. In this post, he focuses on data management and digital strategy. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. More info/register.

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Reid All About it

DECEMBER 18, 2020

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Join a deep-dive conversation about the strategy and execution of the event from early critical choices to duty of care to the realities of hybrid. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

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Associations Now

FEBRUARY 19, 2020

To help you find out, Wild Apricot’s Tatiana Morand breaks down nonprofit trends to look out for as your organization develops its marketing, tech, and leadership strategies for 2020. Defining your work could give it greater meaning , writes Jeffrey Cufaude on the Idea Architects blog. Is your organization on the right track this year?

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Reid All About it

JUNE 14, 2019

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. Membership Recruitment Tips and Tricks. Wed 6/19 at 11:00 a.m. – 1 CAE credit.

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Reid All About it

JULY 24, 2020

Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog for more. – Proven Strategies to Increase Member Retention. Virtual board meetings.

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Associations Now

MAY 21, 2019

To get members motivated, recruit community leaders. It’s also requires a lot of preparation and a well-thought-out strategy. One way to do it: Recruit community leaders to lead and monitor discussions or contribute content. — Association Success (@assn_success) May 21, 2019. The Bloomerang blog has the cure.

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Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. As I write this blog post, I’m wearing a pair of Allbirds tennis shoes. But what you may actually have is a multichannel strategy.

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Reid All About it

NOVEMBER 9, 2018

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s not too late to implement some of the advice provided by Fíonta on their blog. Take note! (

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Associations Now

APRIL 9, 2019

Looking to improve member recruitment? — MemberSuite (@membersuite) April 3, 2019. Event attendees are the ‘warmest’ membership leads,” writes the MemberSuite team on its blog. The answer might be no , says the Bloomerang blog. Turn Attendees Into New Members. Event attendees are the “warmest” membership leads.

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Associations Now

SEPTEMBER 10, 2019

But, on the other hand, because of the valuable information an application holds, it can be OK to make it longer than usual in the name of improving the member experience, says Colleen Bottorff on the MemberClicks blog. Some good insights to help improve your @instagram strategy (via @quintly ) #smm [link]. But everything else?

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Associations Now

JANUARY 15, 2019

Try these free strategies, from the Event Manager Blog. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. Blogging on your site is a solid way to convert visitors into attendees,” the team says.

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Associations Now

DECEMBER 10, 2019

Organizations are often aware that they need to evolve, but knowing is only the first step, points out Amanda Kaiser on the Smooth the Path blog. To work through this, Kaiser offers three strategies: 1. Recruit the right board members. — MemberClicks (@MemberClicks) December 9, 2019. Experiment first, launch later.

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Leading Learning

JANUARY 12, 2023

A 2020 research study from the International Coaching Federation (ICF) shows that globally there were about 71,000 coach practitioners in 2019, an increase of 33 percent since the previous estimate in 2015. The ICF study estimates total global revenue from coaching in 2019 was $2.849 billion, an increase of over 21 percent since 2015.

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Membership Marketing

NOVEMBER 8, 2019

Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

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Reid All About it

FEBRUARY 21, 2020

That idea became Arist, the first text message university, which was just named a finalist in Fast Company ’s 2019 World-Changing Ideas competition. 7 Strategies for Increasing Email Deliverability. More info/register. Host: KiKi L’Italien, senior consultant, Tecker International, and founder, Amplified Growth. 1 CMP credit.

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Higher Logic

MAY 8, 2019

billion by 2019). Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Association Email Strategy Takeaway. What to open? What to ignore? Keep this in mind when trying to reach your busy members. Let them make that choice.

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Reid All About it

JUNE 19, 2020

Inclusion strategy. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. We’ll also touch on the tech because we know it’s on your mind!

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Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. Recruit your team. As Maddie is fond of remarking, digital transformation comes down to culture change + vendor selection.

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Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. It’s a compilation of their most recent association-related webinars, podcasts, awards, blog posts and more. Presenter: Robyn Davis, Trade Show Strategy Specialist and Owner of When I Need Help (WINH).

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Reid All About it

FEBRUARY 4, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Member Value through Wise Investment Strategy ( Chatting with Agnes & Cecilia). But our clients are reporting that their in-person registration rates are running about 50-60% of 2019 numbers.

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MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Preview a recent blog post. Let your members know about content you’ve recently created on your blog. Feature another blog post from an influential industry blog or source.

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MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Preview a recent blog post. Let your members know about content you’ve recently created on your blog. Feature another blog post from an influential industry blog or source.

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Newsletter Tips eBook Content 52

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). This blog post was originally published on the Association Learning Blog by WBT Systems.

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Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Event gamification. Sponsorships.

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.orgCommunity

JUNE 18, 2019

Personify found that many of the YP members they surveyed were recruited by someone they knew. This blog post was originally published on the Association Learning Blog by WBT Systems. Michelle Brien is VP of Marketing & Product Strategy at WBT Systems and a member of.OrgCommunity.

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Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” Gaining a Competitive Edge with Content Strategy (Washington DC). An impactful content strategy can add member value, expand your influence, bust the internal silos, and help you achieve your business goals. Technology for Recruiting Volunteers.

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Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon. Marketing Trends to Watch for in 2019.

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Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Walk through how to use the Toolkit to assess your organization and to plan future strategy to create a more ethical workplace. Host: Results Direct.

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North Carolina Education Project Communications 34

Reid All About it

FEBRUARY 28, 2020

Find out how to identify and normalize imposter thoughts and learn an effective strategy to cope with this fearful thinking. That idea became Arist, the first text message university, which was just named a finalist in Fast Company ’s 2019 World-Changing Ideas competition. Follow Blog via Email. More info/register.

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Reid All About it

OCTOBER 26, 2018

Does your association have a learning strategy? If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy , including an integrated approach to education. A few quick hits before we get to this week’s list of free webinars: What digital, tech and web trends are going to be hot or not in 2019?

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