Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Reid All About it

JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Amy Gitchell, Marketing Specialist, GrowthZone AMS.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 To see the full list of winners, visit acce.org.

Communications 78

Communications Directory Social Media Massachusetts 78

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Too often, O’Reilly says, sponsored content is viewed purely as a nondues revenue opportunity.

Member Engagement 89

Member Engagement Social Media Revenue millennials 89

GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. This article will help you compare and evaluate the best association management software currently on the market. . Generate revenue. Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules. Monthly pricing.

Software 148

Software Association Management Price Membership Management 148

Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC).

DC 150

DC Washington Denver Sacramento 150

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Mariner Management

JUNE 8, 2021

To keep the focus on performance, ask about compliance checklist items, but only score the short list of things that are true indicators of performance, for example, member recruitment and retention, market penetration, non-dues revenue sources, and gross receipts. appeared first on Mariner Marketing & Management, LLC.

Case Study 62

Case Study Project America Tools 62

Reid All About it

JUNE 19, 2020

Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Most companies use their marketing budgets for sponsorships and partnerships. Revenue Retention with Virtual Events.

Video 221

Video Conference Revenue Industry 221

Higher Logic

JANUARY 29, 2019

By consistently keeping members engaged, you won't just attract and keep more members , you'll have leverage to push through legislative wins, the ability to promote your advocacy agenda, and an increase in event attendance and other types of revenue. Read this: Blog Post - Member Retention in 2019: Why They Leave and 3 Ways to Keep Them.

Member Engagement 257

Member Engagement Strategy Tools Content 257

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ).

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . Maggie Greene, Marketing Manager for Pathable, Inc. Time, for everyone, is money.

DC 221

DC Washington Content Education 221

Reid All About it

NOVEMBER 9, 2018

A few quick hits before we get to this week’s list of free webinars: Need to know info: the ultimate guide to Google ranking factors in 2019. But most will agree that recruitment and retention feels tougher now than ever before. Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite. Pat on head.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree.

Columbus 39

Columbus North Carolina LMS millennials 39

Leading Learning

JULY 12, 2021

Recruit your team. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. We have you covered: Assess where you are now. Secure leadership support and a funding commitment. Elizabeth Weaver Engel, M.A.,

Case Study 52

Case Study Technology millennials Strategy 52

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Sponsorships. 1 CAE credit. More info/register. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

Content 39

Content Education Recruiting Recruitment 39

.orgCommunity

JUNE 18, 2019

However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. It’s worth sacrificing a bit of revenue now to gain the loyalty of young professionals. 2: Relevance.

millennials 40

millennials Education How To Social Media 40

Leading Learning

JULY 2, 2020

First, most of the economic gain comes from actually graduating – it is the degree, not the education that creates the most value in employment markets. College often amounts to a very resource intensive version of what is called “ job market signaling ” in economic circles. By some reports, U.S. The Need for Leadership.

Education 59

Education Course Certificate Leadership 59

Reid All About it

SEPTEMBER 6, 2019

Many associations struggle to identify additional sources of revenue and content for their members. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Turn Member Engagement and AMS Data into Effective Marketing. Technology for Recruiting Volunteers.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenter: Carlos Restrepo, MS, CAE, Chief Revenue Officer, Agilutions.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

NOVEMBER 1, 2019

The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. 1 CAE credit.

Washington 34

Washington Social Media Content Texas 34

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

Video 88

Video Communications Strategy Content 88

Reid All About it

OCTOBER 26, 2018

An Association Advisor interview with Tamela Blalock, CAE , reveals her superpowers: member development and revenue generation. A few quick hits before we get to this week’s list of free webinars: What digital, tech and web trends are going to be hot or not in 2019? Does your association have a learning strategy? SendX ). . –

DC 34

DC Washington Chicago LMS 34