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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Inclusive Language: The Path to Respectful Content, Connections, & Companies. Theresa Hein, Content Strategy & Localization Lead, Babbel.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

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MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.

Certificate 369

Certificate Revenue Conference North Carolina 369

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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JULY 21, 2023

” You don’t need to ditch your entire strategic playbook, but you may need to make some adjustments to reach and engage them, while being prepared to mentor them through an era of unprecedented uncertainty. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. Forget White Fragility : here are ten books America should be reading about race. Hear about some major considerations for online engagement. Maximizing Member Engagement in the COVID-19 Era. Pamela Bump, HubSpot ).

Montana 221

Montana North Carolina Review Member Engagement 221

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DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. CAE credits.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. 17+ free ways to get more traffic to your content. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24.

Chicago 243

Chicago Baltimore Education Content 243

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees. . –

Innovation 370

Innovation Communications Education Strategy 370

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SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience. More info/register. 1 CAE credit. .

LMS 266

LMS Revenue Education Strategy 266

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AUGUST 27, 2021

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. Amanda Kaiser recommends making your exhibitors and sponsors true content partners. Volunteer training. Generationalism.

Tampa 200

Tampa Revenue Education Content 200

EventMobi: Association Events

AUGUST 11, 2023

They’re the space where current members can access their benefits, new visitors can scope you out, and you can highlight upcoming events in detail. Encouraging people to “donate now”, “become a member today”, “volunteer with us”, or “learn more” keeps people clicking. Relevant content. Members-only spaces.

Examples 130

Examples Directory Software Video 130

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DECEMBER 1, 2023

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Content calendars. Off-topic Noticing a pervasive disregard for the Constitution

Arlington 266

Arlington Technology Strategy Los Angeles 266

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. More info/register. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

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NOVEMBER 24, 2023

Next gen marketing. Host: EventMobi Speakers: Alistair Fernandes, Event Tech Manager, EventMobi Thorben Grosser, VP of Product Marketing, EventMobi Rheanna Spence, Sales & Marketing Manager, The Meetings Space Bob Vaez, CEO & Founder, EventMobi Wed 11/29 at 12 p.m. – More info/register. 1 CMP credit. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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JULY 23, 2021

Their advice covers everything from determining what data to collect to getting members to update their profiles. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement.

Video 195

Video Technology Content Strategy 195

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience.

millennials 150

millennials Resources North Carolina Certificate 150

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NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. Kelly Treadway, marketing and social media strategist, EventCurious. 1 CMP credit.

Handbook 237

Handbook Washington eBook DC 237

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. After all, we are the home of professional experts.

Leadership 88

Leadership Social Media Case Study Industry 88

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JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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SEPTEMBER 11, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Paulina Curto, Senior Marketing Manager at Cvent. More info/register. Host: Cvent.

LMS 329

LMS Montana Revenue Price 329

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MAY 8, 2020

Find yours on the Feeding America website. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. More info/register. Host: PCMA.

North Carolina 221

North Carolina Montana Conference Revenue 221

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SEPTEMBER 4, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Learn how virtual events can be part of a meaningful data-driven content strategy.

Montana 322

Montana LMS Revenue Recruiting 322

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. With a new design direction, TSAE then revamped its content strategy.

Case Study 74

Case Study Texas Guidelines Revenue 74

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JUNE 12, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Identify signals in the market that can impact how you operate. Host: PCMA.

Montana 243

Montana Leadership Tools Innovation 243

Association Adviser

DECEMBER 11, 2015

Visual content reaches an individual’s brain in a quicker and more comprehensible way than text-only information. Your brain is hard-wired to identify and process visual information more efficiently. For more about this topic, click on the headline.

Content 60

Content Communications Process America 60

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MARCH 24, 2017

The Wise Content Marketer’s Guide to Sensible SEO —this one was right up my alley. I’d like to think I’m a wise content marketer (but always learning) and I do have a sensible approach to SEO, much like Sonia Simone from Copyblogger who wrote this article. – How to Effectively Measure the ROI of Event Marketing.

North Carolina 150

North Carolina Technology Marketing Strategy 150

MemberClicks

SEPTEMBER 20, 2023

Examples of professional medical associations include: American Academy of Neurology Radiological Society of North America Illinois Osteopathic Medical Society American Veterinary Medical Association What is a Trade or Business Medical Association? Email Marketing Dues reminders, member communications, welcome emails, and more.

Association Software 52

Association Software Software Organization Certificate 52

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JUNE 5, 2020

I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge.

Innovation 273

Innovation Conference FAQ Industry 273

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APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. AI and associations. More info/register. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

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MARCH 20, 2020

You can find yours on the Feeding America website. Good Morning America, YouTube ). Get answers to any questions you have, from re-purposing content to meet the needs of your learners to translating your on-site experience to an online platform. Content Forum Community Chat/NTC Birds of a Feather Virtual Roundtable.

North Carolina 221

North Carolina Technology Strategy Revenue 221

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OCTOBER 20, 2017

Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA). Do you have a plan in place to keep your members coming back to you – for content, peer networking and to take action? Presenter: Joanne Joham, Regional Director North America, ICCA. Host: American Marketing Association.

DC 150

DC Washington Social Media Tools 150

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APRIL 24, 2020

Despite the uncertainty about face-to-face meetings in the future, according to an Association Laboratory survey ( reported by Associations Now ), only 57% of association leaders said they’re expanding investment in online education, 52% are looking into virtual conferences, and 62% plan on shifting content to a digital platform. to 4:30 p.m.

North Carolina 243

North Carolina Survey Strategy Conference 243