Reid All About it

JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Supplier members. Re-Engage Virtual: Planning the Event of Tomorrow. Creating your Content Stream—from Marketing to Sales to Programs. Strategy First, Software Next. Volunteer fatigue.

Technology 370

Technology Strategy System Education 370

Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

DECEMBER 1, 2023

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Content calendars. Off-topic Noticing a pervasive disregard for the Constitution

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MAY 7, 2021

Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Join us as we break down the differences between both processes, and the strategy and technology that fuels both efforts and learn how to identify what association marketers need to focus on. Tue 5/11 at 1 p.m. 1 CMP credit.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

JULY 3, 2020

Forget White Fragility : here are ten books America should be reading about race. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Maximizing Member Engagement in the COVID-19 Era.

Montana 221

Montana North Carolina Review Member Engagement 221

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Ali Zamanian at Position describes three website strategies that will help you sync up “with the attitudes, behaviors, desires, and values of your association’s next generation.”

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

JANUARY 29, 2021

Troy Pfeffer, Partnerships Director, Howspace North America. – The Delicate Balance: Intersection of Strategy and Governance – Roles and Responsibilities of the Association Board. Presenter: Randall Rollinson, President, LBL Strategies. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

JANUARY 15, 2021

They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

APRIL 28, 2023

Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Mercury Creative Group explains why you should have an individual ideal buyer in mind when crafting marketing content—actually, this is a good idea when writing any content. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Nimble AMS

MAY 16, 2023

Is your association looking for tips to stay relevant to your younger members? Pew Research defines Gen Z as anyone born after 1996, meaning approximately 68 million Generation Z are living in America. All of your members value ongoing training opportunities, but Gen Z especially appreciates continuing education options.

Recruiting 118

Recruiting Recruitment LMS Tips 118

Reid All About it

MAY 15, 2020

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Chapter sponsorships. 1 CAE credit.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Amanda Kaiser recommends making your exhibitors and sponsors true content partners. Virtual conferences survey.

Tampa 200

Tampa Revenue Education Content 200

EventMobi: Association Events

AUGUST 11, 2023

They’re the space where current members can access their benefits, new visitors can scope you out, and you can highlight upcoming events in detail. Encouraging people to “donate now”, “become a member today”, “volunteer with us”, or “learn more” keeps people clicking. Relevant content. Members-only spaces.

Examples 130

Examples Directory Software Video 130

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Improve Your Email Engagement with a Conversational Email Strategy.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JULY 23, 2021

Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Virtual events and virtual engagement blow through barriers to access, and the proof is in the numbers. Hybrid Events People Actually Want to Attend: How to Craft a Compelling Experience That Engages Live and Virtual Audiences. Host: ASAE.

Video 195

Video Technology Content Strategy 195

Reid All About it

JUNE 12, 2020

Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Breaking Open a New Channel for Member Engagement. Content Forum Weekly Community Chat. Host: Content Forum.

Montana 243

Montana Leadership Tools Innovation 243

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SEPTEMBER 11, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Timothy Simpson, Brand and Engagement Chief Strategist for Maritz Global Events.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

MAY 8, 2020

Find yours on the Feeding America website. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Share engaging ideas that you can use in your career and for your association.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Michael Barrett, Sports & Leisure North America Centerplate, a Sodexo Company. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Organizer: Hilary Marsh, founder, Content Company Inc.

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

JUNE 5, 2020

I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

Innovation 273

Innovation Conference FAQ Industry 273

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

WBT Systems

JULY 31, 2018

Associations with a higher percentage of millennial members are more likely to have experienced increases in their one-year and five-year membership numbers. Recruitment strategy: help millennials get jobs. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

APRIL 21, 2023

MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. Membership marketing. AI and associations. CAE credit. More info/register. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

Association Adviser

DECEMBER 17, 2018

However, ad sales were down, member involvement in articles had declined and the association lacked an overall brand strategy to establish a consistent link between the publication and the association. Then, they engaged various stakeholders to find out what content they valued most and researched other publications for design ideas.

Case Study 74

Case Study Texas Guidelines Revenue 74

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Chapter benchmarking. Staying away from the office.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

DECEMBER 11, 2020

I swear we’re the only people in America who don’t subscribe to Netflix so I haven’t watched Queen’s Gambit but I keep seeing references to it all over the place. Derrick Johnson, DES, CMP, TMG Director of Event Strategy and Development and Chief Diversity Officer. The Member and the Message. Binge-worthy education.

Project 370

Project Education Software Review 370

Reid All About it

MARCH 24, 2017

The Wise Content Marketer’s Guide to Sensible SEO —this one was right up my alley. I’d like to think I’m a wise content marketer (but always learning) and I do have a sensible approach to SEO, much like Sonia Simone from Copyblogger who wrote this article. Mobile Learning: A Practical Strategy. 1 CAE credit. More info/register.

North Carolina 150

North Carolina Technology Marketing Strategy 150

Reid All About it

OCTOBER 20, 2017

Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA). Do you have a plan in place to keep your members coming back to you – for content, peer networking and to take action? Social Media Engagement Strategies (Association Coffee Talk – Reston VA). Tue 10/24 at 8:30 a.m.

DC 150

DC Washington Social Media Tools 150

MemberClicks

SEPTEMBER 20, 2023

Examples of professional medical associations include: American Academy of Neurology Radiological Society of North America Illinois Osteopathic Medical Society American Veterinary Medical Association What is a Trade or Business Medical Association? Email Marketing Dues reminders, member communications, welcome emails, and more.

Association Software 52

Association Software Software Organization Certificate 52

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MARCH 27, 2020

You can find your local food bank on the Feeding America website. Join us for a deep dive to see the role User Personas play in your website strategy, learn how to create Personas that drive success, and how to integrate them into your web planning and workflow. 35 for MPI non-members). 1 CMP credit. More info/register. ($35

North Carolina 221

North Carolina Technology Louisiana Conference 221

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Everyone is wondering, should we send out member renewals right now ?

North Carolina 74

North Carolina Content Montana Social Media 74

Associations Now

AUGUST 7, 2018

RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. Like most associations, we are small staff, so we try to utilize marketing and communications techniques that automate member engagement communications and processes,” Doyle says. Expanded meeting experiences.

San Diego 44

San Diego Boston Austin Detroit 44

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. How can associations provide corporate partners with valuable access to their member communities ? We need a new roadmap to engage members now and in the future.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.

Certificate 369

Certificate Revenue Conference North Carolina 369

.orgCommunity

OCTOBER 8, 2019

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. It was an evolutionary process more than an overall strategy at the time, according to Lieber. Given the competitive nature of the current market, this strategy is now more imperative than optional.

Technology 40

Technology millennials Revenue System 40