Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. The 2024 survey is now open.

Survey 256

Survey Project Strategy Education 256

Association Adviser

JUNE 5, 2017

From the Corner Office: Jeff Wilson, Associated General Contractors of America. Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson, AGC of America. Members join their local AGC of America chapter and become a part of both the chapter and the national AGC organization.

America 61

America Team Puerto Rico Discount 61

Reid All About it

JUNE 25, 2021

They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ).

LMS 361

LMS Revenue Tips America 361

Association Freak

APRIL 28, 2022

One of America’s top business forums, their value proposition had changed very little in over 100 years, and their membership reflected that. Weak recruitment and retention had brought the Club close to crisis. . They relied on a lot of free content. Should they make more of that content paid? Membership Doubled.

Chicago 72

Chicago Class Recruiting Recruitment 72

Reid All About it

JANUARY 29, 2021

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learner engagement.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. They share ten strategies for motivating members to volunteer and mentally show up for meetings. Troy Pfeffer, Partnerships Director, Howspace North America. Sponsorships.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

JANUARY 15, 2021

Content/education strategy. In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. 17+ free ways to get more traffic to your content. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. Board diversity.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

APRIL 14, 2023

ASAE Volunteer Opportunities + Volunteer Panel Learn about tools and strategies to help you determine what a satisfying career means to you and start taking steps toward a more fulfilling career. Is Content AI a Game Changer? Or are individual departments using the same volunteers over and over? Somewhere in between? 1 CAE credit.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

NOVEMBER 13, 2020

It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. McKinley Advisors describes how they helped the Infectious Diseases Society of America by starting at the top with governance and leadership development. The future of work. DE&I in action.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. Membership marketing. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. Recruiting millennial members.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

MAY 15, 2020

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Chapter sponsorships. 1 CAE credit.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

MARCH 17, 2017

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content. Fisk, director of public and science communications, Soil Science Society of America.

DC 150

DC Washington America eBook 150

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Amanda Kaiser recommends making your exhibitors and sponsors true content partners. Virtual conferences survey.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

JULY 23, 2021

What should you do to recruit more members, increase your renewal rates, and grow your membership? Presenter: women’s leadership speaker and trainer, author of Lead Like an Ally: A Journey Through Corporate America with Strategies to Facilitate Inclusion , Julie Kratz, Tue 7/27 at 2 p.m. 1 CAE credit. 1 CMP credit. 1 CAE credit.

Video 195

Video Technology Content Strategy 195

Reid All About it

MAY 8, 2020

Find yours on the Feeding America website. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing. More info/register. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

DECEMBER 11, 2020

I swear we’re the only people in America who don’t subscribe to Netflix so I haven’t watched Queen’s Gambit but I keep seeing references to it all over the place. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Binge-worthy education. BYOB, obviously. Mon 12/14 at 11 a.m. –

Project 370

Project Education Software Review 370

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

JUNE 11, 2021

Billhighway talked with Peter Houstle of Mariner Management and Christi Beatty of the Associated General Contractors of America (AGC) who are working together on AGC’s chapter benchmarking project. Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

YourMembership

MARCH 8, 2013

A few years ago when Bank of America Corp. We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

SEPTEMBER 30, 2016

Its first office outside North America was opened in Mumbai, India in 2015. Find out how to plan content marketing for an omni-channel world. Learn how to publish digital content—social, email, website, blog, video and on-demand webinars—so one amplifies another, and how to cross-promote across channels. Wed 10/5 at 12 p.m.

Maryland 150

Maryland millennials Education America 150

SCD Group

AUGUST 12, 2012

Why Content is Gold for Associations & Nonprofits. Content is gold for associations and nonprofits. Heres how: Like Gold, Content is a Valuable Investment. Like gold, investment in quality content is an investment in a quality asset. Like quality gold, quality content has long term, “evergreen” value.

Content 40

Content Columbus Ohio eBook 40

GlowGlobally

APRIL 21, 2008

global association strategy, regional planning and local infrastructure to grow your business. Strategies for Bolstering International Membership. A well-known and respected international association executive, Carolyn will contribute her thoughts on what’s important to include in global strategy and thinking. Membership.

Strategy 60

Strategy Discount United States Recruiting 60

Association Adviser

OCTOBER 23, 2018

The Power of A Awards are the premier program honoring associations that exemplify how the association industry and professionals are essential to a stronger America and world. We strive to provide our members with quality content that they can use in their patient safety work.”. Promotional Content. Competition & sponsor.

Newsletter 62

Newsletter Communications Press Release Social Media 62

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Your career center is another opportunity for sponsored content.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Associations Now

AUGUST 7, 2018

That includes new member content and automated emails that check in with members and ask how things are going.”. A primary strategy has been to attract attendees from a wide array of business sectors, including healthcare, transportation, and supply-chain management. “We Expanded meeting experiences. It’s a full-scale meeting.”.

San Diego 44

San Diego Boston Austin Detroit 44

MemberClicks

SEPTEMBER 20, 2023

Examples of professional medical associations include: American Academy of Neurology Radiological Society of North America Illinois Osteopathic Medical Society American Veterinary Medical Association What is a Trade or Business Medical Association? Email Marketing Dues reminders, member communications, welcome emails, and more.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

JUNE 24, 2022

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. Learn negotiation strategies and tips that work to get what you really want. Presenters: Jake Toohey, Senior Digital Consultant, and Joe Post, Vice President Strategy & Experience Design, Adage Technologies.

Video 39

Video Revenue Strategy Technology 39

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Hosts: Personify and Women in Exhibitions Network, North America Chapter. Volunteer Recruitment: No Volunteers?

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. She provides several instructional strategies to keep in mind when developing educational events and programs. Event Mobi explains how to build a year-round community and content hub for attendees.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. Event gamification. Sponsorships. More info/register. Fri 3/3 at 1 p.m.

Revenue 39

Revenue Tools Education Member Experience 39

.orgCommunity

OCTOBER 8, 2019

It was an evolutionary process more than an overall strategy at the time, according to Lieber. These groups may be based in geography (HIMSS North America and HIMSS Europe) or seekers of specialized information that can be leveraged to competitive advantage (HIMSS Analytics and HIMSS Media). Make Data-Driven Decisions. Martin explains.

Technology 40

Technology millennials Revenue System 40

Associations Now

JANUARY 28, 2015

By virtue of their position, association board members can be key players in member engagement and recruitment efforts. They all said they see the board as a valuable pool of “ambassadors” for recruiting and engaging members. Hook’s strategy is to help board members “tell the story” of membership at NJCPA.

San Antonio 40

San Antonio Recruiting Recruitment New Jersey 40

Spark Consulting

MARCH 6, 2014

Some of the best sources we found include: The Corporation for National and Community Service’s Volunteering America database , a federal government data gathering project that is continuously updated. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? You’ve convinced me.

millennials 150

millennials Certificate Project Committee 150

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. The Naughty and Nice Checklist: A Successful New Member Digital Onboarding Strategy.

Blended Learning 300

Blended Learning Revenue Conference Technology 300