Association Adviser

JUNE 5, 2017

From the Corner Office: Jeff Wilson, Associated General Contractors of America. Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson, AGC of America. Members join their local AGC of America chapter and become a part of both the chapter and the national AGC organization.

America 61

America Team Puerto Rico Discount 61

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APRIL 14, 2023

Tanner Kohler, Nielsen Norman Group ) Even in the metaverse, women remain locked out of leadership roles, although they spend more time and spearhead more initiatives there. Quick hits Follow these tips to counteract ten major survey response biases and improve your survey data. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

.orgSource

SEPTEMBER 19, 2023

Even when you love your job, without the right support, it’s easy to experience symptoms of leadership fatigue like these. Solutions Day is the perfect antidote to leadership fatigue. Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets.

Revenue 88

Revenue Chicago Leadership Content 88

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JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

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MAY 15, 2020

They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Presenters: Antonia Cardone, Americas Lead of Total Workplace, Cushman & Wakefield. Host: ASAE.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

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SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. Workplace culture. Mon 9/4 at 7 a.m. – 1 CAE credit. 1 CAE credit.

Revenue 227

Revenue Survey Education Strategy 227

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AUGUST 6, 2021

Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. Foresight as a Leadership Competency, Part 1. CAE credits.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Associations Now

FEBRUARY 1, 2023

The first part was on the state of welcome packets , and the third part is on long-term onboarding strategies. America , has been making tweaks to the trade organization’s onboarding model in recent months, and just launched a refresh at the start of 2023. This is the second part of a three-part series on member onboarding.

How To 92

How To America Class Newsletter 92

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Aaron Wolowiec

JULY 15, 2014

associations’ global strategies and international engagement. associations’ business activities with countries outside North America. One of the key findings: The most successful global associations have a strong commitment to internationalization, with a clearly defined and executed global strategy. Commitment.

America 100

America Revenue Strategy Report 100

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AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Non-dues revenue. Thought Leadership Session: Associations’ Future Strategies. The countdown is on!

Tampa 200

Tampa Revenue Education Content 200

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JANUARY 15, 2021

Content/education strategy. The Content Roadmap to Recovery: Eight Ways to Recharge Your Revenue , by Chris Gloede of Ricochet with research assistance from McKinley Advisors, provides succinct advice to help move your content initiatives from response mode to recovery (and revenue) mode. Inclusive leadership.

Innovation 359

Innovation Las Vegas Communications Education 359

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APRIL 21, 2023

Strategist, Public Speaker, Author, PMA Nonprofit Leadership and Vista Cova Tue 4/25 at 1 p.m. Host: D2L Speakers: Nora McCaffrey, Chief Academic Officer at the Institute for Integrative Nutrition (IIN) Joanne Struch, Learning Strategy Consultant, D2L Tue 4/25 at 2 p.m. Shannon, FASAE, CAE, Non-profit Exec., CAE credit. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

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JANUARY 22, 2021

They share ten strategies for motivating members to volunteer and mentally show up for meetings. Troy Pfeffer, Partnerships Director, Howspace North America. Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Virtual volunteer fatigue. Sponsorships. More info/register.

Innovation 370

Innovation Communications Education Strategy 370

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NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. The future of work.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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SEPTEMBER 11, 2020

. – Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. Ready, Set, Meet: Coronavirus Event Safety Strategies. Tue 9/15 at 3 p.m. More info/register. Host: PCMA.

LMS 329

LMS Montana Revenue Price 329

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MARCH 4, 2022

Learn strategies for developing assessments that are both valid (they measure the right knowledge, skills, competencies) and reliable (they are consistent in that measurement) to provide stakeholders with actionable, defensible results for informed decision-making. ASAE’s Diversity Executive Leadership Program (DELP).

Class 195

Class Certificate Content Committee 195

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JULY 3, 2020

Inclusive leadership. Processes, policies and traditions are all areas of concern when it comes to DEI, but this meaty read, The Manager’s Guide to Inclusive Leadership — Small Habits That Make a Big Impact from First Round Review, describes small behavioral steps leaders can take to create a more inclusive workplace. 1 CAE credit.

Montana 221

Montana North Carolina Review Member Engagement 221

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MAY 8, 2020

Find yours on the Feeding America website. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing. More info/register. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

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JULY 23, 2021

Learn how to build a plan using proven strategies to engage board members and foster an inclusive boardroom, collaboratively create and enhance diversity planning with leaders with unique perspectives and backgrounds, and apply actionable tools and techniques to facilitate meaningful discussions on diversity in your organization.

Video 195

Video Technology Content Strategy 195

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.

Industry 164

Industry Analysis Committee Team 164

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JUNE 11, 2021

Billhighway talked with Peter Houstle of Mariner Management and Christi Beatty of the Associated General Contractors of America (AGC) who are working together on AGC’s chapter benchmarking project. Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

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DECEMBER 11, 2020

I swear we’re the only people in America who don’t subscribe to Netflix so I haven’t watched Queen’s Gambit but I keep seeing references to it all over the place. These realities have created an opportunity to revisit established norms, ethics and practices and necessitate a new look toward best practices of leadership behavior.

Project 370

Project Education Software Review 370

Association Adviser

DECEMBER 17, 2018

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. The Solution. The Results.

Case Study 74

Case Study Texas Guidelines Revenue 74

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MAY 7, 2021

Topics will include technology, trade shows and the ways in which revenues will be recalculated. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. How do you create a cohesive content strategy and production plan that guarantees maximum engagement? Tue 5/11 at 11 a.m.

Technology 370

Technology St. Louis Strategy Products 370

Velvet Chainsaw

MAY 16, 2017

Having recently consulted with a major professional association on the sustainability and long-term growth strategy of its women’s leadership conference, I was motivated to attend a leadership forum for women in our own industry: IAEE’s Women’s Leadership Forum, which took place at the new MGM National Harbor in early May.

Leadership 53

Leadership How To Conference America 53

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MARCH 27, 2020

You can find your local food bank on the Feeding America website. Maintaining Culture and Community Leadership in a Time of Crisis. Pitman, Concord Leadership Group. What better way than to take the experience we have producing in-person events and create virtual events with the same strategy and execution of in-person events.

North Carolina 221

North Carolina Technology Louisiana Conference 221

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JULY 9, 2021

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Aaron Wolowiec

JULY 22, 2014

And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. Last Christmas, I saved nearly $100 because I was a member. I also love my World Market membership because, well, I enjoy the wine discounts.

Social Media 100

Social Media Recruiting Recruitment Report 100

Potomac Core

JUNE 30, 2016

Thought Leadership Positions the Industry with Key Influencers. In the PWC 19 th Annual Global CEO Survey, 90% of CEO Survey Participants note that “customers have the biggest impact on strategy.” Thought Leadership Positions the Industry with Key Influencers. Value proposition that amplifies industry business outcomes.

Survey 124

Survey Industry Innovation Member Engagement 124

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MAY 28, 2021

An event planner is the sixth most stressful job in America. Hear about the relevance and use of the global mindset leadership model in addressing the critical ways associations contribute to society and become an invaluable part of our professional and personal lives in a changing world. Tue 6/1 at 12 p.m. – 1 CMP credit. to 1:45 p.m.

Innovation 284

Innovation Technology Survey Team 284

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MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. That’s the question the Professionals for Association Revenue asked several association executives and consultants. Sponsorships. More info/register. Fri 3/3 at 1 p.m.

Revenue 39

Revenue Tools Education Member Experience 39

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MAY 19, 2017

Learn about the role of original data and thought leadership for associations; the best way to collect original research; how to identify consumers, members, and membership categories to drill down and get important data without generating survey fatigue and keep response rates high. Tue 5/23 at 12 p.m. Tue 5/23 at 2 p.m. Tue 5/23 at 2 p.m.

DC 150

DC Washington Chicago Tips 150

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APRIL 10, 2020

Find yours on the Feeding America website. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. More info/register. More info/register.

North Carolina 74

North Carolina Content Montana Social Media 74

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OCTOBER 28, 2022

New volunteer leadership and work environments have increased the need for conversations and meetings that focus as much on connection and listening as on the content presented. Hosts: Personify and Women in Exhibitions Network, North America Chapter. Discuss strategies and content that reflect the personas of membership.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

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JUNE 17, 2022

WBT Systems suggests strategies to reverse the decline in virtual and in-person conference registrations that many associations are experiencing right now. With this strategy, you draw people into a relevant conversation, identify their goals or needs, and respond appropriately—at scale, not individually. Member/customer engagement.

DC 39

DC Revenue Washington Leadership 39

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JUNE 24, 2022

Leadership training. WBT Systems suggests associations revamp their leadership training programs to serve two purposes: teaching the skills members need for volunteer leadership and for leading or collaborating on a remote team at work. Learn negotiation strategies and tips that work to get what you really want.

Video 39

Video Revenue Strategy Technology 39