Plexus Consulting

SEPTEMBER 8, 2015

Membership and the Millennial Generation: A Whole New World by Mark Scheffer, Nonprofit Communications Report Millennials. Here Worth reflects on several notable attributes of the Millennial generation and the impact they are having on membership organizations. Generation Y. Echo Boomers.

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Potomac Core

MARCH 22, 2016

For Jeff Morgan, Chief Executive Officer at the Club Managers Association of America, CMAA , it was all about understanding what challenges the members were facing and how the association could play a role in creating positive association disruption. The Dual Millennial Challenge. What Keeps Members Up At Night?

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Associations Now

AUGUST 23, 2013

Millennials don’t care much about possessions like expensive cars. Millennials do fine without a lot of possessions. The details, and more, in today’s Social Media Roundup: Mind of Millennials. So what do millennials value? Creating a valuable experience may be the way to reach millennials. What do they value?

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Social Media millennials America Content 40

WBT Systems

JANUARY 24, 2017

You can scroll through the entire collection on their website , but we have picked out some examples from the collection to inspire you as you consider how to sell and market your association education and certification programs to members. Best Benefit Ever = Association Education and Certification Programs.

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Reid All About it

SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. Steal new ideas, blueprints, and playbooks from the best marketing minds in the world.

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Associations Now

DECEMBER 11, 2019

Cross and Braswell highlighted PGA of America as an example. Millennials vs. Gen Z: Do you know the difference? If you’re a marketer, you need to, says Pamela Bump on HubSpot. Nonprofit Marketing Guide offers tips on how to deal with stress during the holiday season. Event Marketer has the scoop.

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Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

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SCD Group

JUNE 17, 2013

Yet the 2013 B2B Content Marketing Benchmark Report found that only 36% of businesses believe their content marketing is effective. Keep your eyes on the prize at all times Marketers Shouldn''t Dominate Charities: Brands Needn''t Convey Their Social Values in Every Ad. That''s what all the buzz has been about, right?

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Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Associations Now

JULY 24, 2015

A recent report on the city’s real-estate market could offer a good starting point for your search. Groups such as the New America Foundation and the Edison Electric Institute are among those taking advantage of the real estate market in finding larger new spaces. Looking for a new office in DC? No, really.

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YourMembership

MARCH 8, 2013

A few years ago when Bank of America Corp. The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett.

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Association Adviser

APRIL 25, 2018

According to the US Census Bureau, Gen Z outnumbers Millennials and Baby Boomers, making up 25 percent of the population. According to Business Insider and the US Census Bureau , Generation Z is the most “racially diverse generation in America. Generation Z can be defined as those born between 1997 and 2010.

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Maryland millennials America Communications 70

Associations Now

DECEMBER 23, 2016

Millennials— many of whom have held off on buying homes —are one of the factors projected to drive the market in the next few years, said NAR VP of Research Paul Bishop. Even if millennials can’t buy a home today … home ownership is a goal that they’d like to reach at some point in the future.”. million in 2016 to 25.3

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Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place? Host: American Marketing Association. Quick hits.

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Associations Now

MAY 16, 2016

With generation Y taking over the workforce, many organizations are reevaluating their membership policies to make them more enticing to millennials. Guertin points to the Geological Society of America, whose membership at the time of the survey was 35 percent female. Plus: An airport-security hashtag takes off. Other Good Reads.

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Pennsylvania America Survey millennials 53

Reid All About it

NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Katherine Matthews, database manager, Entomological Society of America. Host: ON24.

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Associations Now

AUGUST 11, 2014

Department of Agriculture [PDF], a whopping 98 percent of the mushrooms consumed in America are the common white-button-cap variety ( Agaricus bisporous ), found in salad bars, and the brown-capped criminis and portobellos. According to a 2013 report by the U.S. Measuring success. So how has the strategy worked out so far?

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millennials America Newsletter Cost 40

Mariner Management

MARCH 28, 2020

Recently, we were program facilitators for the Associated General Contractors of America (AGC) Leadership Conference and welcomed the panel of Gen Z’s. In part because Millennials and Gen Z are diverse generations. Like many trades, workforce development is a huge issue. So, this panel was much anticipated.

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Associations Now

MAY 7, 2015

Coffee may rule the roost of hot caffeinated beverages in America, but for some, there’s a new cup o’ tea in town. Young, worldly, and experimental drinkers are now trying out various teas, and businesses and cafes are sprouting up to serve the new population seeking a good cuppa across America. ” A Cultural Shift.

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SCD Group

OCTOBER 14, 2014

HubSpot recently surveyed nearly 3,600 marketing and sales professionals for our annual State of Inbound report (available at link; email required), and asked several questions related to content creation and impact. Why is Everyone Talking About Millennials? A more compelling marketing story? Great marketing strategies?

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Achieve

AUGUST 19, 2014

What would an ad for a product back then need to look like in order to appeal to Millennial consumers today? the-soda-pop-board-of-america-1950s. But definitely wouldn’t fly in today’s Millennial-driven market. Millennials are generally much more r. Millennials are generally much more r. Marketing*.

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.orgCommunity

FEBRUARY 6, 2019

One in three Millennials has a side gig, and by 2020, 50 percent of employees will be participating in the freelance economy. The Millennials are queuing up for those spots. Grow Market Share. To put educational programming in the sweet spot, begin by considering these socio/economic impacts: The freelance economy.

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Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Diversity and inclusion require more than just lip service.

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Team Recruiting Recruitment America 68

Associations Now

SEPTEMBER 6, 2013

What If Your ED Was a Millennial? What if the management reigns were handed over millennial employees? That could be a glimpse of the workforce if some of the 95 million millennials in the United States were in charge, says YourMembership.com Director of Content and Client Marketing Christina G. ht @mfindling ).

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Association Adviser

SEPTEMBER 19, 2013

AGC of America uses Instagram to showcase events, leaders and publications, and to garner support for causes related to the construction industry. This example gave followers plenty of information about how fans can vote for their favorite Miss America contestant. Kelly Donovan is the team leader for online marketing at Naylor, LLC.

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Communications Atlanta Discount Social Media 60

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

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Technology millennials Revenue System 40

Associations Now

JANUARY 19, 2016

“The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. percent of millennial owners are women; among baby boomers that figure is 9 percent. Confident Growth.

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Associations Now

AUGUST 7, 2015

We talk about millennials a heck of a lot—particularly the way they connect with others. When Edgy Marketing Doesn’t Work. I’m dodging McD’s at every corner, keep tweeting #RobbleRobble , America! That’s a good one to debate with your marketing staff. Is that a problem? 61Lhd61ey6. Other Links of Note.

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Associations Now

MARCH 3, 2017

For example, one of my must-listen-to podcasts at the moment is “ Pod Save America ,” a twice-weekly commentary by former President Obama aides on all things political. For instance, it could be a way to engage some of your millennial attendees onsite. I’m a self-proclaimed “Friend of the Pod.”

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Boston millennials Revenue America 40

SCD Group

AUGUST 14, 2012

These came labeled as follows: Millennials At the Beach (left); At the Museum (center); On a date (right). Now, these photos and emails are funny to Boomers and older people who just can’t understand how Millennials can possibly really communicate on smart phones. AMR Management Services. Stronger by Association. at 4:33 PM.

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Associations Now

SEPTEMBER 11, 2014

When picking your host city, it’s best to take a holistic approach, which is why a holistic medical association picked one of America’s healthiest cities. its farmers markets, which are twice as plentiful as the top 10 percent of U.S. cities; and, most of all, its citizens.

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SCD Group

MAY 23, 2012

I love working with and nurturing Millennials. And, I love presenting and facilitating discussions about Millennials and other generations in the work force. By 2017 (just five years from now), millenials will have more spending power than any other generation in America. Who Are They? Some call them Generation Y. communication.”

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Associations Now

JUNE 27, 2017

In an era when a lot of technology gets outsourced or bought from outside vendors, there’s still plenty of market opportunity from having something built from scratch with internal resources. The challenge, of course, is figuring out what that might be—and resourcing for it.

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Florida New York Content System 58

Reid All About it

FEBRUARY 24, 2023

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. Host: UST Education Speakers: Jeff Horne, Co-Founder, CEO, Wicket Steve Shock, VP Marketing, Wicket Marketing Technology Specialist Tue 2/28 at 12 p.m.

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Certificate Innovation Education Process 39

Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. AA: How do you set marketing and communications goals?

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Video Communications Social Media Newsletter 60

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). Stock Market #. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take.

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Texas Video millennials Revenue 60

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: Product Design Community Facilitator: Annie Doresca, Chief Financial Officer at Jewelers of America *All events are online at Eastern Standard Time unless otherwise noted. Fri 3/3 at 1 p.m.

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