NXUnite

FEBRUARY 19, 2024

Key components of healthcare analytics According to Arcadia , healthcare analytics refers to the “systematic use of data and statistical analysis techniques in the healthcare industry.” Comprehensive and accurate data collection sets the tone for meaningful analysis and actionable results. Data analysis. Data management.

Examples 130

Examples Analysis Software Library 130

Association Analytics

DECEMBER 15, 2022

your AMS, event registration system, your community platform, even spreadsheets). While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate.

Analysis 169

Analysis Discount Revenue System 169

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 263

DC Washington Member Engagement Innovation 263

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. It requires creativity, strategic planning, vision and data analysis. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. Event marketing was identified by 78 percent of respondents as the most effective marketing tactic.

Report 100

Report Marketing Detroit Social Media 100

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 274

Strategy Video Technology Innovation 274

Nimble AMS

DECEMBER 27, 2022

The data-driven business world requires companies to effectively communicate their data to make informed decisions. Raw data is difficult to interpret and even harder to communicate. The analysis gives insight into your operations, helping you determine if your organization is on the right track or moving in the wrong direction.

Association Management 135

Association Management Software Analysis How To 135

Nexus Marketing

NOVEMBER 15, 2023

When working with Nexus Marketing, one of the most crucial aspects clients are curious about is our reporting process. How do we track and communicate progress in traffic, keyword rankings, and lead generation? Year-Over-Year Organic Traffic Analysis Understanding the ebb and flow of your organic traffic is vital.

Report 52

Report Organization Analysis Strategy 52

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? If not, it is difficult to write a marketing strategy based on them.

Strategy 100

Strategy Marketing Analysis Social Media 100

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever.

Marketing 81

Marketing Analysis Innovation Report 81

Association Analytics

MAY 17, 2021

your AMS, event registration system, your community platform, even spreadsheets). While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate.

Analysis 192

Analysis Discount Revenue System 192

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The An analysis of their workplace communications may answer that question. Who are these people?

Marketing 79

Marketing Analysis Social Media Report 79

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. So where does marketing fit in?

Marketing 100

Marketing Social Media Content Report 100

Reid All About it

MARCH 8, 2024

They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Mentoring programs.

Social Media 252

Social Media DC Strategy Education 252

Higher Logic

JUNE 5, 2020

Every year, The Community Roundtable releases the State of Community Management Report. It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. We pulled out 28 stats from this year's report that illuminate big community topics. Marketing (45%).

Analysis 272

Analysis Cost eBook Report 272

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. One way to identify specific disconnects is through a comprehensive gap analysis assessment. Culprit No.

Communications 61

Communications Content Survey Analysis 61

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. It’s difficult for marketing professionals to be generalists anymore. Understanding needs of the market. Data analysis.

Team 61

Team Marketing Analysis Social Media 61

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. It’s difficult for marketing professionals to be generalists anymore. Understanding needs of the market. Data analysis.

Team 60

Team Marketing Analysis Social Media 60

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising. More info/register.

Education 257

Education New Hampshire Tips Technology 257

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 257

Revenue Strategy Member Engagement United States 257

Membership Marketing

JANUARY 2, 2020

Based on my client interactions this past year and our ongoing benchmarking research with a thousand associations here are the trends that I think will impact membership marketing in the year ahead. Digital Marketing – The use of online paid digital marketing (including Facebook, Google, and LinkedIn) will continue to grow in 2020.

Marketing 52

Marketing Analysis Video Communications 52

Associations Now

FEBRUARY 13, 2024

Real-time analysis of feedback received should help nonprofits to change and shift services so as to meet new and emerging needs,” he said. The stakeholders should be executive leadership and all the major departments, such as program development and delivery, marketing, member services, fundraising, IT, and even the board of directors.

Report 57

Report Analysis Library Technology 57

CMA Solutions

MARCH 14, 2024

—March 11, 2024— CMA , one of the nation’s top association management companies, announced today that it won two national marketing awards from Association TRENDS, a leading association industry publication.

Newsletter 52

Newsletter Analysis Resources Social Media 52

Wild Apricot

DECEMBER 21, 2017

As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. Process and Performance.

How To 362

How To Process Tools Team 362

Association Success

SEPTEMBER 10, 2020

Word-of-mouth recommendations and email communications were the two best channels for new member acquisition for membership organizations last year, according to Marketing General Incorporated ’s latest Membership Marketing Benchmarking Report. .

Report 78

Report Analysis Content Communications 78

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. In the world of digital marketing, SERPs are vital.

Marketing 52

Marketing New Jersey New York Social Media 52

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. More info/register.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Spark Consulting

DECEMBER 5, 2013

Speaking of Online Community Results, I also recently did an interview with Ben Martin on social media ROI, also known as “The Story of the $30,000 Tweet.” ” I think the key issue here is that, like with all marketing and communications efforts, ROI is cumulative.

Social Media 150

Social Media Analysis Video Communications 150

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace. 1 CMP credit.

LMS 257

LMS Revenue Arlington Education 257

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Hear about the importance of item analysis, the role of feedback in exam development, and the need for test security. Event apps. You’d think every attendee would use your event app, but that’s not always the case.

Metro 195

Metro Strategy Technology Marketing 195

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Utilize individual scores to segment your messaging and communications. Are we doing better at engagement over time?”.

Member Engagement 169

Member Engagement Committee Tips Class 169

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. They also share communications lessons learned from their decades of experience in media, business and communications. Whenever you end a project or a client engagement, you probably do a retrospective analysis.

Project 195

Project Tools Revenue Metro 195

Thanks For Playing

OCTOBER 30, 2012

Join me and Mitch Arnowitz ( Tuvel Communications ) at MGI (623 N. Mitch and I and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communciations efforts. please bring enough that we can pass them around (say 5-8 copies).

Social Media 150

Social Media Sample Analysis Washington 150

CMA Solutions

NOVEMBER 1, 2023

1, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won six industry awards for an array of creative designs, publications and public relations from NJ Ad Club. Magazine Design, Holiday Card, PR Win 1st Place at NJ Ad Club PRINCETON JUNCTION, N.J.—Nov.

NJ 52

NJ Industry New Jersey New York City 52

Association Analytics

JUNE 21, 2023

This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment. If the departments within your association are not communicating with one another about the data available, you might have an accessibility problem.

Team 319

Team Report Course Proposal 319