Achieve

FEBRUARY 16, 2024

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round.

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Strategy Proposal Social Media Florida 52

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Then it became second fiddle to social media. Here’s an SEO refresher. For years, SEO was the MVP.

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Strategy Marketing Social Media New York 91

Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize social media engagement. Prioritize social media engagement. Social media is an important resource to use because it allows you to capitalize on the social networks of your existing members.

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Socious

DECEMBER 28, 2016

Just think of all those industry blog posts and articles that fill your inbox daily. So here goes – your summary of the best association articles on the web for 2016. Article #1) 20 Guerilla Marketing Tactics to Promote Your Next Event. Article #2) 3 Ways to Bring Entertainment to Your Attendees. Double bonus.

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Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize social media engagement. Prioritize social media engagement. Social media is an important resource to use because it allows you to capitalize on the social networks of your existing members.

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Virtual

MAY 19, 2016

Done well, using social media makes all your other objectives easier. Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. Defined goals will help you evaluate your social media success and pin down the best tactics along the way.

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Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. These are the leading content curation tools for marketers in 2020. We also detail how you can use rasa.io

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Tools Content Marketing Newsletter 122

Associations Now

JULY 8, 2019

People trust word-of-mouth marketing over company messaging. Consider a social media ambassador program to bridge the gap. That’s where a social media ambassador program comes in. Your ideal social media ambassador is someone with a passion for your cause who naturally emanates your brand,” Russom says.

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Reid All About it

DECEMBER 15, 2023

So far, reading an article here and there, I’m liking it. He saw the idea in action at the Social Media Market World conference. Her mother, Ayelet Levy-Shachar, wrote a heart-rending article about Naama and the other hostages for The Free Press. Career flux. Gen Z and subscriptions. More info/register.

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Disciple Media

JUNE 29, 2023

If you’re reading this article we imagine that you have or work for a great business and you’re starting to think about how to get it discovered by more people. Conduct thorough market research to identify your ideal customers. This, in turn, increases the effectiveness of your marketing campaigns and drives higher conversion rates.

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

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Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

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Social Media Video Content Press Release 52

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Check out these sixteen strategies to repurpose your content: 1.

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Content Revenue How To Social Media 78

Arc 3 Communications

JULY 15, 2021

A content strategy is important to hospitals, healthcare providers, and healthcare foundations in order to help with brand awareness, build loyalty, and provide reliable and helpful information. What is a Content Strategy? Importance of Content in Healthcare Creating content in the healthcare field is much different than other areas.

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Content Strategy Social Media Newsletter 52

Blue Sky eLearn

NOVEMBER 26, 2018

In this article, I’ll go over some ways to attract a younger audience to register for, and ultimately promote your webinars for you. But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Millennial Characteristics.

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millennials Tips Social Media Strategy 173

Blue Sky eLearn

NOVEMBER 26, 2018

In this article, I’ll go over some ways to attract a younger audience to register for, and ultimately promote your webinars for you. But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Millennial Characteristics.

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millennials Tips Social Media Strategy 169

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech.

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Tools Strategy Revenue Technology 272

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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Social Media Content Florida Video 52

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Twitter tips. to 1 p.m. –

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AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Inbound Marketing.

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Content Strategy Social Media Case Study 52

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

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Marketing Video Resources Content 149

Associations Now

APRIL 14, 2016

A new study suggests you should, but others argue that organizations should not be so quick to discount the power of social media to indirectly raise funds. The research found that while social media campaigns may attract attention for a cause or organization, they don’t result in a comparable increase in fundraising. “It

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Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing. But this year, why not try a different approach?

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System Marketing Recruiting Recruitment 52

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Check out these sixteen strategies to repurpose your content: 1.

Content 52

Content Revenue How To Social Media 52

Association Success

OCTOBER 27, 2020

Think of the last excellent blog post or article you read, then ask yourself two questions: Did you care more about where it was published, or the ideas it put forth? MORE: 4 trends to adopt for an effective member strategy. Freemium content can refresh your marketing materials. How do you decide what to give away?

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Content Strategy Library Newsletter 107

Association Adviser

OCTOBER 30, 2018

And don’t discount social media, which remains an important way to reach members. That session can also be the basis for a print magazine article, story on your blog and interview in your digital newsletter, all of which should be promoted on social media and used to start a discussion thread in your online community.

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Communications Social Media Newsletter Content 184

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Your SEO strategy should be clear: Move your brand on the first page of search engine results. It should be your No. close rate.

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Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. The history goes further back than the article describes. Alana Newhouse and Jeremy Stern, The Free Press —one of the independent media sites I alluded to above) U.S. Come ready to learn, share, and discuss strategy, resources, and challenges.

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Revenue Austin Tools Education 272

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members.

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Marketing Newsletter Social Media Recruiting 100

Associations Now

JANUARY 27, 2020

With a new decade underway, here are content marketing ideas to help you stay ahead of the association pack. In recent years, few aspects of marketing have drawn more advocates yet also sparked more debate than personalization. On top of that, millions of long-form articles are posted each and every day. By Eric Goodstadt.

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Marketing Content Social Media Report 132

EventMobi: Association Events

SEPTEMBER 28, 2023

In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from. With an association directory, your members can easily find and connect with others.

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Associations Now

OCTOBER 29, 2018

Link building is often a bad tactic to fall into Google’s good graces, but content marketers could learn from its faults to boost their own strategies. Before social media became a major traffic driver, they were considered an effective promotion tool. “I just designed a great infographic!” Do not trust.

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Content Marketing Social Media Resources 81

Associations Now

APRIL 15, 2019

Signs are growing that more traditional content marketing approaches still have plenty of room to gain steam. But that doesn’t mean your digital content strategy couldn’t benefit from experimentation. Which brings me to the art of content marketing. If they can’t find that result, they’re going to keep looking.

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Associations Now

JULY 5, 2016

The reason that Facebook has become such a powerful and important social media outlet is its wide reach and ability to drive lots of traffic and conversation. But as Facebook changes its strategy once again, here’s a question worth asking: What would your marketing look like if you deemphasized Facebook in a big way?

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Association Success

JULY 15, 2020

Having made appearances on the “ Tonight Show Starring Jimmy Fallon ,” “ Last Week Tonight with John Oliver ,” “ Saturday Night Live ,” and mentioned in articles by BBC News and The Guardian , Gritty has become a nationally recognized figure due to his outrageous behavior and entertaining social media accounts.

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Reid All About it

FEBRUARY 22, 2019

The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. Technology vs. Innovation: Association Learning Strategies in Practice.

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Social Media DC System Washington 170

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Conversation-sparking social media. Effective social media marketing will spark conversation not just among your followers, but within your industry. Memorable webinars. Essential email newsletters.

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