YourMembership

MARCH 13, 2014

This article originally appeared in the January/February edition of ASAE’s “Associations Now – Great Ideas from Industry Partners.” Many associations already use a variety of programs to generate non-dues revenue, among the most common being: Annual Sponsorships. Newsletter and Publication Advertising.

Revenue 150

Revenue Software Newsletter Certificate 150

Associations Now

SEPTEMBER 25, 2019

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future. Some associations have been quick to adopt sponsored content options.

Revenue 84

Revenue Team Communications Content 84

Association Success

OCTOBER 23, 2020

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. . The artificial intelligence-powered newsletter from rasa.io

Newsletter 78

Newsletter Revenue Recruiting Recruitment 78

Velvet Chainsaw

OCTOBER 14, 2021

Our crystal balls are pretty foggy when it comes to predicting the return of in-person expo and sponsor revenue. Use-it-or-lose-it budgeting is alive and well in many corporations and is a real threat to near-term show revenue. Three Strategies for Protecting Expo and Sponsor Revenue. Double down on sponsorship.

Revenue 59

Revenue Newsletter Social Media Maine 59

Association Success

DECEMBER 31, 2019

And while we were pulling all of these articles together, by looking at our web traffic, social media referrals and newsletter data, one thing became clear: Our association industry professionals are looking for new ways to tackle the problems they see at work every single day.

LMS 83

LMS Newsletter Certificate Social Media 83

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.

Revenue 69

Revenue Survey Communications Newsletter 69

Association Success

OCTOBER 2, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io How do we come up with this list?

Newsletter 148

Newsletter Strategy Content Technology 148

Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities.

Montana 259

Montana Revenue Case Study Conference 259

Association Success

JULY 16, 2020

The following list includes curation tools that make it easier to sift through articles, videos and other online content to find what is relevant to your audience, as well as short descriptions of their specific features. with each tool to create smarter email newsletters. At rasa.io, our focus is on building smarter email newsletters.

Tools 122

Tools Content Marketing Newsletter 122

Reid All About it

MARCH 11, 2022

Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. This is one of those articles I can see returning to again and again. Association Revenue: Plan Your Work, Work Your Plan. Host: Professionals for Association Revenue. Futurist thinking. Cryptocurrencies.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Association Adviser

NOVEMBER 11, 2016

Last month, we asked our readers: What are your most valuable sources of non-dues revenue? It’s not surprising that this group was cited as the most valuable source of non-dues revenue by half of our poll’s participants. Government sources of non-dues revenue were deemed the most valuable by 17 percent of poll respondents.

Revenue 87

Revenue Directory Cost Discount 87

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

GrowthZone

DECEMBER 3, 2021

In one of his newsletters, he sent a word find similar to the one in this article. growth member engagement onboarding revenue chamber associations. Membership expert Frank Kenny recently shared an idea to boost social media engagement and proved it worked. Can you find the words we’ve scrambled in the puzzle?:

Social Media 78

Social Media Newsletter Email Marketing Member Engagement 78

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Rethinking non-dues revenue: from products to partnerships.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Association Adviser

MAY 23, 2017

Non-dues revenue is an important source of funds for associations. Membership dues may still be the single largest revenue source for many associations, but dues revenue is dropping according to a recent report from the ASAE Foundation. True or false? That’s easy. Of course the answer is true. Above all, don’t hide your content.

Revenue 63

Revenue Content Survey Newsletter 63

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. You’ll walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). The countdown is on!

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

WBT Systems

FEBRUARY 27, 2018

Besides increasing attendance and revenue, you also want to develop and deepen your relationship with this segment of the market so you can better understand their educational needs. For example, break up a long article into shorter blog posts. How to use content to market your educational programs. Conference recordings.

Content 150

Content Marketing Education Course 150

GrowthZone

JULY 16, 2020

Email/Newsletter signup. Latest blog posts/articles. to Streamline Non-Dues Revenue. Contact Info (mail, phone, email, etc.). Terms of Use. Privacy policy. Required Data Privacy links . Call to Action (e.g., upcoming events). Social Icons. Awards and Certifications. Press/Media Information. Site search tool.

Social Media 117

Social Media Certificate Newsletter Review 117

Higher Logic

JANUARY 30, 2018

All those elements provide a great member experience, which can help increase member acquisition, retention, and revenue. These professionals provide services such as posting articles and spurring new member-generated forum threads in your online community, as well as answering community questions. Event Planning.

Event Planning 218

Event Planning Video Project Content 218

WBT Systems

SEPTEMBER 12, 2017

Send a post-conference newsletter to attendees. Send them a newsletter with: Links to session handouts, slides, and recordings. Give members a discounted rate and make sure your association gets a commission or affiliate revenue. Share those success stories on your blog or in your newsletter. Send reminders.

Conference 210

Conference How To LMS Newsletter 210

Reid All About it

JUNE 16, 2023

Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. We develop expertise from researching, thinking and writing. Don’t give that up! Quick hits Good news!

Project 195

Project Tools Revenue Metro 195

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Bolster is further by including curated articles that have important industry information and market trends.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

Software 52

Software Membership Management Newsletter Revenue 52

Associations Now

FEBRUARY 6, 2020

I collect whatever articles I can find and with 2020 being such a milestone year, there was a plethora to choose from. Sustainability will become a measure of success that equals importance with revenue and attendance. Planners need to be aware of and prepared for these issues affecting events the most today. Interested in more?

California 123

California Newsletter Team Revenue 123

Associations Now

AUGUST 18, 2019

The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. The growth in more focused meetings in turn brought in increased sponsorship revenue, he adds. To that end, NAFCU revamped its daily advocacy newsletter to highlight just-the-facts content. The secret?

Strategy 80

Strategy Kansas Revenue Newsletter 80

Association Freak

APRIL 10, 2024

This article steps up to be your champion in this fight, offering a treasure trove of insights and strategies to turn passive members into enthusiastic participants. Conversely, low-impact, frequent actions like receiving newsletters may not generate significant engagement on their own.

Member Engagement 72

Member Engagement How To Discount Survey 72

Disciple Media

JANUARY 10, 2024

The Disciple platform puts you totally in control of your business, your revenue and the experience that you give your members. In this article, we’ll explore the key features of the platform and how our community app builder works. Our platform is flexible to suit different revenue models.

Revenue 36

Revenue Content Social Media Cost 36

Association Adviser

NOVEMBER 13, 2018

Look at your data analytics platform for your website and let data about which articles are most popular guide your decisions about the type and length of articles you should post on your blog. The appropriate length for an article will then depend on which blog you want to use. This is definitely something to consider.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Associations Now

DECEMBER 9, 2018

In an article last week in the Wall Street Journal , columnist Christopher Mims argues that “ every company is a tech company ,” and that the age of siloing tech issues in an organization has long since passed. But two articles I wrote for AssociationsNow.com last week helped bring the idea home for me.

Leadership 93

Leadership Newsletter Technology Examples 93

WBT Systems

JULY 31, 2018

In a recent Associations Now article , they referred to their strategy as “priming the pump.” A targeted newsletter and streaming video series helps them build rapport with prospects. A job board will attract millennials—and revenue too thanks to the employers who post positions. Tips for cover letters. Rookie resume mistakes.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. I’m happy to report my mornings are more productive now – and I haven’t suffered.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

A month ago, I shared an article about morning routines and mentioned making changes to my own. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. I’m happy to report my mornings are more productive now – and I haven’t suffered.

Charlotte 150

Charlotte DC Washington Newsletter 150

.orgCommunity

NOVEMBER 29, 0002

Posting content for members on YouTube is kind of like stopping your magazine or newsletters and instead, just posting those on social media. When you post on social media, 3 things happen; Your Brand Starts Eroding – There is something about reading an article coming from an authentic brand in a formal way.

Social Media 40

Social Media Content Video Revenue 40

SBI

AUGUST 29, 2018

Many associations need a reliable source of non-dues revenue, and income from sponsorships is a crucial part of their ability to serve their membership and advance their mission. Place a “Sponsor Spotlight” in your monthly newsletter. You successfully solicited sponsorships to help support the mission of your association.

Newsletter 63

Newsletter Revenue Survey Cost 63

Aaron Wolowiec

JUNE 16, 2015

Is your sponsorship revenue stagnant or declining? Experts say 85 percent of a trade show’s revenue comes from selling exhibit space. Here are five tips for growing your event sponsorship revenue. Combine innovative ideas with unique sponsorship opportunities to create new sponsorship revenue streams. Keep it fresh.

Price 100

Price Revenue Discount Newsletter 100