Association Adviser

NOVEMBER 27, 2017

I’d definitely prefer to have more money to execute a membership marketing plan,” said Christina McCoy, CAE, of AMPED Association Management. However, the marketing professionals surveyed seem to be making smart use of the resources and tools they do have. Source: 2017 Association Communications Benchmarking Survey.

CA 61

CA Marketing eBook Tools 61

Associations Now

SEPTEMBER 19, 2017

According to Building Trust in a Cloudy Sky [registration], a recent McAfee report, more than 80 percent of respondents said they are following a cloud-first strategy, meaning that 80 percent of their IT budgets would be spent on some form of cloud services in the next 12 months. Large organizations tend to be the drivers of cloud strategies.

America 61

America Examples Report Strategy 61

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. Your leaders, both staff and elected, must also provide strong, consistent support and resources, including budget.

Case Study 52

Case Study Technology millennials Strategy 52

Socious

DECEMBER 19, 2016

So don’t start redesigning your website until you’ve evaluated these five redesign components and how they will impact your association’s growth, strategies, and members. 5 Crucial Factors in an Association Website Redesign. eBooks, white papers, research, and other offers. Association Website Redesign Takeaway.

eBook 100

eBook Project Cost Content 100

GlowGlobally

DECEMBER 22, 2010

global association strategy, regional planning and local infrastructure to grow your business. The global financial crisis and the ongoing economic uncertainty across Europe have brought into sharper relief the vital importance of sustainability for all businesses and the associations that support them. GrowGlobally.org.

Video 60

Video Strategy Industry Products 60

Virtual

APRIL 2, 2015

Technology associations based on standards efforts share many common goals and challenges. Over the years, through the shared experiences of literally hundreds of such efforts, a set of best practices has emerged, including strategies on: How best to set up a new association. association management Associations'

Tools 100

Tools Technology Proposal System 100

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Career resources.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Associations Now

JUNE 8, 2016

Others experts and providers have also identified various potential benefits or returns for associations from their online member communities: Ben Martin, CAE, CEO of Online Community Results, urges associations to connect their online community software with their association management or customer-relationship management systems.

Class 40

Class Revenue Case Study Software 40

The Hourglass Blog

JULY 17, 2010

Inspired by the dedicated, defined and resourced “innovation function” that exists in many for-profit companies, we are examining a series of case studies that profile these processes. Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community.

Innovation 40

Innovation Case Study millennials Leadership 40

Association Adviser

JUNE 18, 2013

I posted my resume in many, many places and finally landed a position as communications director for the Texas chapter of NAIFA (the National Association of Insurance and Financial Advisors). In terms of our styles, we’re both very passionate and strategic, but dad’s the big dreamer, focused primarily on strategy at this stage of his career.

Texas 60

Texas Austin Social Media Recruiting 60

Associations Now

JUNE 1, 2016

While an in-depth look at the state of membership retention in associations awaits in the mid-summer issue of Associations Now , get a preview with these bonus ideas on boosting retention from several association pros and experts. “That’s sort of part of our enhancement strategy, to do a check-in.”

Recruiting 40

Recruiting Recruitment Report Course 40

The Hourglass Blog

JANUARY 31, 2011

Ive been blogging about my work with the Innovation Task Force of the Wisconsin Society of Association Executives for a while now. Creating a culture of innovation in your association. Designing a process by which innovation will occur in your association. Association Management. February 6, 2011 8:28 PM.

Innovation 40

Innovation Wisconsin millennials Leadership 40

Reid All About it

OCTOBER 18, 2019

The weekly list of free educational events and resources for the association community… Here’s one for the accidental project managers. If you’ve ever been in charge of a technology implementation project without the benefit of project management experience, then you know what a wild ride it is. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

APRIL 1, 2011

And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. I like that staff resources doesn't seem to be a good excuse, but I find it hard to reconcile with lack of $$ being a reason. Associations Now. (8). Cost of Wrong Strategy. (8). Growth Strategy.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 11, 2010

Resources, talent and priorities must flow toward revenue drivers.”2. Just like you, prospective members are looking for a resource to leverage their own growth. Whether this means adding key staff or bringing on consultants, now is a great time to leverage top people resources to get momentum going in the right direction.

Marketing 40

Marketing Price Survey Revenue 40

Nimble AMS

JULY 22, 2022

Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. You might consider putting gated content on your career or industry resource pages. Gated content adds names to your association management software (AMS), allowing you to target individuals in future campaigns.

Content 125

Content Marketing How To LMS 125

.orgCommunity

FEBRUARY 25, 2019

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Mine the invaluable data in your association management system. Develop Themes.

Marketing 68

Marketing Case Study eBook Social Media 68

Slice-Works

FEBRUARY 6, 2014

Content marketing is not an infomercial and it is also not dead or a dying strategy. The good news is you likely have existing content that can be repurposed AND resources in hand to develop new content valued by your prospects. Do they read articles or white papers more than email? Polly Karpowicz.

Content 28

Content Social Media Marketing Review 28

Fonteva

SEPTEMBER 19, 2019

Going through the daily motions of administrative duties and repetitive tasks can take up unnecessary time for your association’s team. Though you probably know a bit about association management software systems, it’s always helpful to recap the basics so you move forward with a solid foundation. What is an AMS?

System 40

System Software Tools Association Management 40

Association Adviser

JULY 13, 2016

The goal is to select an outsourcing partner that can help your association reach its communications goals today and into the future. . Outsourcing allows your association to focus its time, attention and resources on its core activities and spend time setting new goals. Why outsource? Social media. eNewsletters. Conclusion.

Content 60

Content eBook Communications Social Media 60

GlowGlobally

JUNE 27, 2014

In June, the ASAE Foundation and MCI released the results of the first year of a five year study to examine how associations are operating internationally at the ASAE Global Symposium in Washington, D.C. As the initial data were analyzed, it was determined that certain strategies led to greater success in implementation of global operations.

Washington 60

Washington Report Revenue Project 60

Association Subculture

DECEMBER 2, 2009

Management book after study after thesis after white paper on leadership has never even come close to detailing what an organization could or should be like the fiction of Star Trek does. Shelly kept up the fast pace by diving head-long into her career in the world of association management. human resources. (1).

Leadership 100

Leadership Course Conference United States 100

The Hourglass Blog

JANUARY 21, 2011

. + + + + + + + I said at the end of my last post that as Jeff and I began discussing the factors that prevent associations from making innovation an on-going priority, we’d see that associations face barriers in three key areas—culture, process and resources. Association Management. And you know what?

Innovation 40

Innovation millennials Leadership Resources 40