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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Association Brain Food: 10.13.23

Reid All About it

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Speakers will dive into how marketers can use AI to improve workflows, creativity, events, and campaigns. Sorry, soapbox topic.

Revenue 272
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Meet Outside the Box: Bringing the Destination to Attendees

Associations Now

Despite that trend, the fact is that half of all meetings will still take place in hotels and convention centers, a report from Eventbrite shows. In fact, event planners report that “experience creation” will become a larger part of their responsibilities in the near future, according to the IACC , a professional meeting industry group.

Austin 81
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How to Apply for Grants: A Guide for Parks and Rec Orgs

Achieve

The application process is complex, with many requirements for eligibility and reporting you must meet. Reporting on how funds are spent. On top of tracking where the funds are going, you’ll need to create reports that clearly show how the funds have been spent. What is a grant? How much money will this grant give us?

How To 52
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Daily Buzz: Flip the Script on Mentoring

Associations Now

Associations should give members the power to choose their own mentorship experience , argues Tirza Austin on the Community by Association blog. They are relevant,” Austin says. Emails, texts, and video calls still give mentors the chance to provide valuable insights and build relationships, Austin says.

Austin 59
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Meet Outside the Box: The Experience Economy

Associations Now

The number one indicator of a successful meeting is attendee satisfaction, according to a survey of meeting planners reported in State of the Event Industry by Event MB. Amy Brown, director of sales at Visit Austin, is part of a contingent of destination marketers working with event planners to harness the uniqueness of their cities.

Austin 63
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Compare Association Management Software Platforms

GrowthZone

Headquartered in Austin, TX with other locations in Chicago, IL, Maitland, FL, McLean, VA, Atlanta, GA, Boston, MA. Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Offices located in Austin, TX, Herndon, VA, Chicago, IL.