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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. You can glean a lot of insights about your members once you get your association on board with engagement analytics. Why Is Engagement Scoring So Important?

Review 169
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Association Brain Food: 10.13.23

Reid All About it

Inspired by a Non-Dues-a-Palooza workshop presented by Lori Zoss Kraska of Growth Owl , TopClass LMS explains how to partner with a company’s CSR team on sponsored education programs that align with both your missions. She describes seven ways “the most human workplaces” will thrive in the age of AI. AI in the workplace. Word choices.

Revenue 272
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Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. But when it comes to a troubling relationship with your data, can you turn to those same people? Probably not, right? Sound familiar?

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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. If you’re hearing push-back from colleagues or higher-ups about getting a new AMS, Impexium offers responses for the most common objections.

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Association Brain Food: 10.20.23

Reid All About it

Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Member app. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Bulletin describes several ways a member app can enhance and foster member engagement.

Maryland 272
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296
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Association Brain Food: 9.15.23

Reid All About it

So, let’s move on to the rest of your weekend reading. Add your association’s name to the sign-on letter before they present it to Congress next week. Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your project much more difficult.

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