Membership Marketing

JULY 15, 2021

In my recent interview, we discussed these topics with insights from the 2021 Membership Marketing Benchmarking Report and the recently released book, Membership Recruitment: How to Grow RecurringRevenue, Reach New Markets and Advance Your Mission. For more information, contact Tony at Tony@MarketingGeneral.com.

Marketing 52

Marketing Recruiting Recruitment Report 52

NXUnite

JANUARY 12, 2024

Book club While book clubs are often free, your church can turn this into a kid-friendly fundraiser by selling children’s books to participants. You can also sell candy and snacks during the book club’s meeting times or t-shirts displaying the book club’s name.

Discount 130

Discount Social Media Recruiting Recruitment 130

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. The channels that associations use for membership recruitment and engagement show the most significant change. Payment options have become more sophisticated and automated.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends. 1 CAE credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

YourMembership

APRIL 24, 2012

How do you convince someone to join your association when every hour of their lives is booked? Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies. Smith is the Director, Inbound Marketing at YourMembership.com.

Recruiting 150

Recruiting Recruitment Tampa Software 150

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Eric Lanke

APRIL 30, 2012

Books Read. Everyone Is Responsible for Member Recruitment. Everyone," he said, "is responsible for member recruitment.". When he said it, I have to admit, it sounded like another platitude to me, like something you might read in a consultants book. Everyone there is responsible for recruiting 2-3 new members per year.

Recruiting 100

Recruiting Recruitment Proposal Member Engagement 100

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever. That is a lot of competition.

Marketing 81

Marketing Analysis Innovation Report 81

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

APRIL 30, 2021

Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Why is membership recruitment so important, and how can you use it to grow your association? Host: Marketing General Inc. (Must join Fridays@4 for free first.).

Education 354

Education Technology Strategy Revenue 354

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. . Webinar Club.

Price 135

Price Discount Marketing Newsletter 135

Reid All About it

NOVEMBER 29, 2019

West Virginia inmates will be charged by the minute to read e-books on tablets. When you recruit members, you’re inviting them to your organization’s “party.” Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent.

West Virginia 360

West Virginia Washington DC Revenue 360

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream. Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report.

Marketing 75

Marketing Revenue Analysis Cost 75

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. Four questions to help vet your content ideas.

LMS 361

LMS Revenue Tips America 361

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Book Club: The Art of Gathering. Discuss how Parker’s book helps us rethink parties, events, and even workplace meetings. Tim Prestianni, senior digital marketing manager, Unleashed Technologies.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. The corporate market is a growing profit center for them—and could be for your association too. He mentioned this cool member benefit: peer-to-peer learning networks for people in the same job role, for example, CEOs, CFOs, HR, marketing, etc.

Chicago 200

Chicago Newsletter Mooc Education 200

Associations Now

AUGUST 23, 2023

Recruitment and retention remain top-of-mind concerns for employers in 2023. In addition, 80 percent said that upskilling would help them stand out in the job market. It can be as simple as purchasing relevant books for a few employees, and then having them share what they learned with coworkers.

Strategy 93

Strategy Library Recruiting Recruitment 93

Reid All About it

FEBRUARY 19, 2021

Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Arianna Rebolini, BuzzFeed Books ). Quick hits.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Membership Marketing

JANUARY 4, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web. Speaking Engagements. Tuesday, January 4, 2011.

Marketing 40

Marketing Social Media Case Study Price 40

Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. Nonprofit Marketing Guide suggests these six books to help prevent burnout.

Marketing 55

Marketing Discount Price Recruiting 55

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. . 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

AUGUST 4, 2023

But when I read her book, Quiet , my entire striving life up to that point made sense. Your association’s recruitment and retention success depend on your membership model pricing. Quick hits Five things to do to heat up your content marketing game during the summer lull. I wanted to push it into the hands of every parent.

Atlanta 195

Atlanta Price Revenue Denver 195

Membership Marketing

NOVEMBER 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Social Media to Recruit Staff. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Reid All About it

MARCH 19, 2021

If you can’t afford the books you need for the CAE exam or if you have CAE books lying around that you no longer need, check out the ASAE Collaborate CAE Book Exchange launched by Cecilia Sepp, CAE. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. 1 CMP credit.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Membership Marketing

JANUARY 27, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Unleash the Power of Market Testing in Your Membership Recruitment. Speaking Engagements. There are two aspects of testing.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Do we have approval to book live conferences? The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Virtual volunteer fatigue.

Innovation 370

Innovation Communications Education Strategy 370

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Marty Weintraub from Aimclear, author of the book, Killer Facebook Ads.

Innovation 359

Innovation Las Vegas Communications Education 359

Membership Marketing

JUNE 5, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Seven Levers to Increase Membership Recruitment. This is known as a market expansion strategy. Speaking Engagements. Publications.

Recruiting 40

Recruiting Recruitment Price Survey 40

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. – How Documentaries Are Disrupting the Future of Content Marketing.

Newsletter 195

Newsletter Survey Team Software 195

Aaron Wolowiec

FEBRUARY 24, 2015

I didn’t want marketing speak, but instead the pros and cons of dining experiences. The point is: Word-of-mouth is a powerful marketing tool. But an e-book by WebLink spells it out for associations. To determine who is, conduct a survey, online or via telephone, the e-book suggests. So the first thing I did?

Survey 100

Survey Newsletter Marketing Social Media 100