Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. Find out more in ASAE’s resulting book 10 Lessons for Cultivating Member Commitment. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? How can we get more Gen-Xers and Millennials involved? How can we help them?

millennials 150

millennials Certificate Project Committee 150

Reid All About it

FEBRUARY 23, 2024

Gen Z and millennial marketing. Hear about the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition. Event sponsorships. Here’s some help for marketing more effectively to younger generations.

DC 261

DC Washington Member Engagement Innovation 261

WBT Systems

SEPTEMBER 5, 2017

Podcasting is the new talk radio, the new advertising, and the new book tour. If you want to introduce your association, profession, or industry to young listeners, podcasts are the way to go—38 percent of millennials listen to podcasts. Use your podcasts to blatantly recruit members too.

Content 150

Content Education Products millennials 150

Associations Now

FEBRUARY 3, 2019

In their new book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else) , Jamie Notter and Maddie Grant, CAE, arrive at a definition that’s at once simple and complicated. Employee engagement is the result of people being consistently successful,” they write.

Chicago 94

Chicago millennials Team Recruiting 94

Associations Now

MARCH 1, 2019

. “Visitors will be less likely to abandon their shopping cart—and the portal—if they can quickly purchase an ad, buy a book, or subscribe to a publication.”. Why do Millennials and Generation Z let their association membership lapse? Not all chapters handle member recruitment equally. Show Young Members Value.

Revenue 55

Revenue millennials Certificate Team 55

Jamie Notter

JULY 18, 2011

Books: Jamie Notter. Pardon my French, but I would have thought that today, a full six or seven years since the Millennials brought our attention (again) to generational differences (remember the early 90s when Gen X hit the scene?) But that’s what the books and speakers tell us. Humanize and the Millennial Generation.

millennials 70

millennials System Social Media Recruiting 70

EventMobi: Association Events

JUNE 26, 2023

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

JULY 28, 2017

Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how to engage students and millennials and lead them to the membership funnel. Professional Development Virtual Book Club. . – Attract New Members with the Influencer Method (Washington DC). Lunch provided.

Chicago 150

Chicago Washington DC Social Media 150

Mizz Information

MAY 17, 2018

You can set up the campaign, and your marketing automation software runs in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters. They don’t tell a story. They aren’t compelling.

Innovation 40

Innovation Washington Recruiting Recruitment 40

Leading Learning

JULY 12, 2021

Recruit your team. She has explored the evolution of culture in the digital age through her books, including Humanize: How People-Centric Organizations Succeed in a Social World (2011), When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business (2015), and the Non-Obvious Guide to Employee Engagement (2019).

Case Study 52

Case Study Technology millennials Strategy 52

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

Social Media 71

Social Media Recruiting Recruitment Software 71

Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

Social Media 62

Social Media Recruiting Recruitment Software 62

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Reid All About it

AUGUST 27, 2021

So, in Psyche , Cort Rudolph says, “Quit the millennial bashing!”. Offering your members what they want and communicating that clearly is essential to member recruitment and retention. Shine Theory is a concept from the book Big Friendship: How We Keep Each Other Close , by Aminatou Sow and Ann Friedman. Quick hits. Host: PCMA.

Tampa 200

Tampa Revenue Education Content 200

Associations Now

JANUARY 18, 2017

Postal Service and the American Association of Political Consultants surveyed millennials and found that they were likely to read, discuss, and use political mail. For instance, a call to renew membership might be coupled with an incentive, like a free e-book, or a future savings at an event or conference. Last year, the U.S.

millennials 40

millennials Recruiting Recruitment Survey 40

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Cohen, I’m going to only talk about career stages and ages. Usability testing. Newsletter suggestion. Quick hits.

Revenue 195

Revenue Video Strategy Industry 195

Eric Lanke

APRIL 23, 2012

Books Read. I also read this fantastic post on SocialFish by Ryan Crowe about an outsider Millennials perspective on associations and association membership. He blogs regularly on leadership issues, thinks too much about the books he reads, and is the author of several works of fiction. Books Read. (23). Eric Lanke.

Innovation 100

Innovation Member Engagement Leadership millennials 100

Associations Now

DECEMBER 6, 2013

“[M]ap out the strategy for successful employee engagement from the moment they are recruited (perhaps even before), interviewed, hired, managed and promoted by the company,” she writes. We the team: The millennial mentality might seem worlds away from the baby boomer’s perspective. ht @ TammiTatro ). Friday Mojo.

Social Media 40

Social Media millennials Recruiting Recruitment 40

SCD Group

JANUARY 13, 2014

Mr. Blake, who self-publishes his books, has released 25 books in the last 30 months. Amazon ''Bar Raisers'' Put Recruits to Test By GREG BENSINGER via The Wall Street Journal In fulfilling online orders, Amazon is all about expediency. For Mr. Blake, it is about speed, and volume. The fewer people involved the better.

millennials 40

millennials Texas Content Marketing 40

SCD Group

APRIL 23, 2015

Rather than sitting around and talking about negative trends or "fussing" about Millennials, two businesses within these industrie shave refocused and created innovations designed to re/engage participants and recruit new ones. Two entertainment industries – bowling and golf – illustrate the challenges of declining participation.

Innovation 40

Innovation Florida millennials Atlanta 40

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guests: Daniel Elacqua and Gwen Garrison, authors of the book, Unleashing the Power of BI Tue 10/31 at 11 a.m. – Marketing to younger generations. Strategic partnerships.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

MARCH 3, 2023

As for #3, it works too, but please don’t ask me to write your book, ha ha. Andy Crestodina, Orbit Media Studio ) Don’t you loathe the idea of banned books? Read the late Pat Conroy’s letter to the editor on teachers, censorship and banned books. Humans of all political persuasions can be such jerks and have been forever.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Membership Recruitment and Renewal Strategies.

San Jose 188

San Jose millennials Revenue Content 188

Eric Lanke

NOVEMBER 24, 2018

This book was handed to me at a recent WSAE event I attended -- handed to me not by the authors (who were also there) but by the WSAE staff executive, and with a specific request. Will you please read this book and write a review of it.” The book has a lot of good content but it is poorly organized and it embraces a flawed premise.

Innovation 113

Innovation Technology Recruiting Recruitment 113

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Membership Recruitment and Renewal Strategies.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

MAY 20, 2022

Learn how docuseries can increase your association’s recruitment, retention and revenue; position your association and members as leaders in your industry; and capture your association younger, fresh-to-the-industry audiences. International Associations Advisory Council Book/Podcast Club: Netflix’s Emily in Paris. CAE credits.

Arlington 41

Arlington Project DC Technology 41

Association Adviser

MARCH 19, 2013

Khoury also pointed to a “new world order” based on shifting demographics (Boomers approaching retirement and Gen X and the Millennials rising); different modes of communications (virtual and social media); and an “elemental change” in what members value. Charles Popper, Naylor.

New York City 60

New York City New York California Video 60

YourMembership

APRIL 14, 2015

We were looking for a Big Hairy Audacious Goal (BHAG) – a term coined in 1994 by Jim Collins and Jerry Porras in their best selling book, Built to Last: Successful Habits of Visionary Companies. Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken.

millennials 150

millennials Course Recruiting Recruitment 150

Reid All About it

NOVEMBER 1, 2019

A beautiful tribute to Poilane, the iconic French bakery, in a post from Seth Godin about sharing ideas, books and bread —having an abundance mindset. Like many things millennials “killed,” the dinner party has simply adapted for the post-recession era. Recruiting Members at Trade Shows and Other Events. 1 CAE credit.

Washington 34

Washington Social Media Content Texas 34

Association Subculture

SEPTEMBER 24, 2009

As you know from my last blog post, I recently experienced the Groundhog Day Effect when reading about different topics in association management published in books back in 1985 but which could have been written yesterday. About a thousand similar statements are regularly promulgated to describe Gen Y/Millennials. Shelly Alcorn, CAE.

Education 100

Education United States Leadership Association Management 100

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. in fact, I managed a lot of recruitment efforts like this.

Recruiting 40

Recruiting Recruitment Newsletter Content 40

SCD Group

JANUARY 6, 2013

David Gammel, CAE, described the engagement acceleration curve in his book Maximum Engagement. So, they establish policies, pricing and promotion designed to keep recruiting new members. Meanwhile, some associations are more selective and focus on selective recruiting. Some association leaders like having passive members.

System 40

System Social Media Content Cost 40

SCD Group

MAY 9, 2016

Well, this made me think back to reading Seth Godin’s work and books on tribes. Think of his writing below in terms of your member recruitment and retention efforts: "Sooner or later, tribes begin to exclude interested but unaffiliated newcomers. "It And, that if you could have 1,000 true fans, you could accomplish nearly anything.

Dallas 40

Dallas millennials Recruiting Recruitment 40

Reid All About it

NOVEMBER 11, 2016

This guy must read a book a day. Learn how to evaluate your program for volunteer engagement, determine how best to deploy volunteers, create a communication plan, and screen and train volunteers to be an important part of your volunteer recruiting, retention and recognition plans. That’s it for my recommendations. More info/register.

Handbook 237

Handbook Washington eBook DC 237