Association Adviser

DECEMBER 20, 2017

To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association. The best source of content is members themselves. One of our goals is to help members learn from each other.

North Carolina 60

North Carolina Georgia Virginia America 60

Beth Kanter

NOVEMBER 20, 2018

They are also using chatbots internally to make communications processes more efficient. Some recent examples include: Amazon’s AI recruiting software that learned to penalize résumés that included the word “women.” How Artificial Intelligence Can Humanize Workforce Communications And Customer Engagement.

San Diego 52

San Diego Tools System New York 52

Reid All About it

SEPTEMBER 6, 2019

Balancing Educational Content & Fulfilling Sponsor Expectations. Many associations struggle to identify additional sources of revenue and content for their members. Hear a case study featuring an association that has created a successful sponsorship program with its digital educational content. In one word, CONTENT.

Chicago 37

Chicago LMS New York Content 37

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).

New York City 60

New York City New York California Video 60

Association Navigator

APRIL 12, 2013

But I got impatient with politics and wanted something different, something a little more legal than political communications. On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events. The variety is what I like.

Alabama 100

Alabama Handbook Washington Pennsylvania 100

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

millennials 60

millennials Arizona Communications Atlanta 60

Reid All About it

JULY 15, 2022

Tagoras/Leading Learning worked with the American Speech-Language-Hearing Association (ASHA) to develop “ Presenting for Impact ,” a brief course designed to help subject matter experts create more educationally effective content for online courses, webinars, conference sessions, and other types of educational programming.

Technology 39

Technology Marketing Course Education 39

Beth Kanter

SEPTEMBER 28, 2015

I learned of two terrific examples of small nonprofit leveraging social media and user created content for their campaigns. It also has a benefit of generating campaign content as well as documenting support for an issue. Their overall communications goals include: Engaging our supporters quickly. The Hold A Sign Meme.

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Social Media Idaho Oregon Case Study 28

Reid All About it

OCTOBER 16, 2020

Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Loren Edelstein, Vice President and Content Director, Northstar Meetings Group. More info/register.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

MAY 1, 2020

Presenters: Jan Masaoka, Chief Executive Officer, California Association of Nonprofits. Content Forum Weekly Community Chat. Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. Host: Content Forum.

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North Carolina Revenue Strategy Education 273

Reid All About it

DECEMBER 2, 2016

Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Membership Recruitment and Renewal Strategies. Best Practices for Content Migration Readiness. How will the content, CEUs and user information be stored?

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San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Membership Recruitment and Renewal Strategies. Best Practices for Content Migration Readiness. How will the content, CEUs and user information be stored?

San Jose 150

San Jose millennials Revenue Content 150

AvidXchange: Association Management

MARCH 9, 2023

A couple of notes to back this up: CINC’s latest state of the industry report said “staffing issues including staff burnout” and “recruitment” were cited as growing concerns for management companies. Content Strategy Manager, AvidXchange Guests: Jarrett Tran, Sr. We know this.

Association Management 130

Association Management Charlotte Report Technology 130

Association Subculture

NOVEMBER 2, 2009

California, in particular, is rife with employment related challenges. New employees are not office "ally" recruitment prospects. She worked her way up from receptionist to executive director, switched directions to passionately pursue developing her skills as an educational content specialist and is now a consultant.

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Team Leadership Maine United States 100

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. Presenter: David Epstein, content marketing manager, Bizzabo. Join KiKi virtually at the California Society of Association Executives ELEVATE!

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Raleigh DC Washington Charlotte 150

Reid All About it

JULY 22, 2022

Effective Practices in Communicating with Chapter Leaders. Or felt like your communication revolved around administrative asks instead of resources and advice? Some super communicator CRPs share advice and examples on creating effective chapter communication practices. 1 CAE credit. 1 CAE credit. More info/register.

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Price Technology Strategy Software 43

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.”

Technology 60

Technology How To Video Social Media 60