California Content Marketing Member Engagement 
Reid All About it
MARCH 1, 2024
When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Just what you need to pretend you’re elsewhere, a bald eagle cam from Big Bear Valley in California. content attribution—copyrights, legal ramifications, etc.;
Reid All About it
JULY 21, 2023
.” You don’t need to ditch your entire strategic playbook, but you may need to make some adjustments to reach and engage them, while being prepared to mentor them through an era of unprecedented uncertainty. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – More info/register.
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Reid All About it
JULY 10, 2020
A webinar is a content stream, he says. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Hear about some major considerations for online engagement. More info/register (fee for MPI non-members). Event experience. 1 CMP credit.
Reid All About it
JANUARY 10, 2020
A common theme throughout both is providing experiences that engage and help associations differentiate themselves from the competition. Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Elise Dopson, Databox ).
Reid All About it
FEBRUARY 7, 2020
A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24.
Reid All About it
DECEMBER 1, 2023
Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Content calendars. Off-topic Noticing a pervasive disregard for the Constitution
Reid All About it
OCTOBER 16, 2020
Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Green beans are all over the farmers market right now. More info/register. Host: Northstar Meetings Group.
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