Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. content marketing—not sales. Global convention bureaus can use content marketing to start that conversation with them.”.

Content 40

Content Marketing Press Release United States 40

Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

Certificate 156

Certificate California Tips Innovation 156

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24.

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

JULY 10, 2020

A webinar is a content stream, he says. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Mitchell, Senior Director, Head of Content, BOLD LLC. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum.

Montana 365

Montana Content Price Strategy 365

Association Success

OCTOBER 28, 2020

In short, if you have a business that markets to people in the EU, the GDPR applies to you. The California Consumer Privacy Act (CCPA), went into effect January 1, 2020, and is yet another piece of legislation drafted to protect consumer privacy. You can also maintain the health of your contact list by monitoring engagement.

California 78

California Newsletter Software Revenue 78

Reid All About it

DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. His points make sense, although he’s not suggesting you stop using LinkedIn.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JULY 21, 2023

Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – With live examples, case studies, and expert insights, explore the role of compelling, resonant content in fostering member engagement, bolstering growth, and enhancing the overall impact of your association. More info/register.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

OCTOBER 16, 2020

Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Green beans are all over the farmers market right now. Tackling Multicultural Marketing Like a Pro.

Indiana 221

Indiana Review Education Conference 221

Aaron Wolowiec

AUGUST 25, 2015

Editor’s Note: This is Event Garde’s busiest time of the year, so we’ll be back to original content soon. The session “60 Minutes to Sponsorship Growth” featured David Lutz , who is managing director of Velvet Chainsaw , and Sandra Giarde, executive director of the California Landscape Contractors Association.

California 100

California Revenue Conference Price 100

YourMembership

OCTOBER 16, 2014

A class action lawsuit was filed in California against LinkedIn last week alleging it violates the Fair Credit Reporting Act (FCRA) through the use of its “search for references” feature, which allows prospective employers to obtain information about job applicants. This includes ads for jobs, seminars, and other content.

Social Media 150

Social Media California Class Revenue 150

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Higher Logic

SEPTEMBER 5, 2018

This year, we not only have tactical and strategic online community sessions, but we’ll also offer a whole host of marketing automation sessions. Web Content and Community Manager at the CREW Network, Megan Cottrell, shares that “this experience alone was worth the cost of my Super Forum registration, flight and hotel.” Don’t Wait!

Tips 120

Tips California Marketing Content 120

Reid All About it

MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent. Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited. More info/register. Thu 3/14 at 11 a.m.

LMS 170

LMS Price DC Washington 170

Associations Now

MARCH 7, 2014

cities and states are getting creative when it comes to how they market themselves. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. . More and more U.S. More and more U.S. ” Organize a YouTube Takeover.

Chicago 40

Chicago Marketing Iowa California 40

Reid All About it

DECEMBER 2, 2016

Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Hear about new emerging ways to garner audience attention through enhanced production, content delivery, and captivating new strategies for packaging your entire webinar program. Virtual watercooler. 1 CAE credit.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

MARCH 31, 2017

I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers.

Raleigh 150

Raleigh DC Washington Charlotte 150

Associations Now

JANUARY 14, 2020

In its State of Creative Hiring report, the firm noted that growing needs for technical skills such as digital strategy, content creation, artificial intelligence, and data science were driving the interest in more creative staffs. “To The tight job market is not helping. More competition for creative roles.

Organization 90

Organization California Team Innovation 90

Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well. Please share your story in the comments.

Las Vegas 40

Las Vegas Los Angeles New York City Marketing 40

SCD Group

NOVEMBER 26, 2013

We’ve been told for decades that it is important to be first to market with a product or service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Who was the second person to fly non-stop, solo across the Atlantic? Rule #5: Be Fast!

Marketing 40

Marketing Indiana California Newsletter 40

Associations Now

OCTOBER 20, 2019

A meeting’s primary objective is to provide attendees with a remarkable experience—one that makes it worth the trip both in educational content and networking opportunities and that, ultimately, encourages attendees to return for the next meeting.

Cleveland 60

Cleveland Ohio California Education 60

Associations Now

OCTOBER 22, 2019

While intended to target services such as Uber and Lyft, the added restrictions of California Assembly Bill 5 could create challenges for associations that rely on freelance help. If you rely on freelancers who are based in California—or if your organization is based in the state—you could run into some headaches in the coming months.

San Diego 40

San Diego California Social Media Project 40

SCD Group

APRIL 11, 2013

We’ve been told for decades that it is important to be first to market with a product to service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Think Twice About Being First to Market. Rule #5: Be Fast!

Marketing 40

Marketing Indiana California Newsletter 40

Association Adviser

DECEMBER 29, 2017

Attendees at the California Society of Association Executives (CalSAE) Seasonal Spectacular opening session were given a heads-up about event changes coming in the industry that could impact how they plan meetings in the coming year. JT Long is content chief at Smart Meetings. Photo credit: Steve Pate-Newberry. Get Ready for Change.

Industry 60

Industry California Project Content 60

Association Adviser

DECEMBER 29, 2017

Attendees at the California Society of Association Executives (CalSAE) Seasonal Spectacular opening session were given a heads-up about event changes coming in the industry that could impact how they plan meetings in the coming year. JT Long is content chief at Smart Meetings. Photo credit: Steve Pate-Newberry. Get Ready for Change.

Industry 60

Industry California Project Content 60

InternetAssociation

OCTOBER 29, 2020

In addition, Martin has extensive political experience having served at the White House, Office of the Governor of Iowa, as well as multiple positions on Capitol Hill, including as spokesperson for Speaker Newt Gingrich and Chief of Staff to a California Member of Congress. .

Team 52

Team Leadership Iowa Kansas 52

Association Adviser

DECEMBER 29, 2017

Attendees at the California Society of Association Executives (CalSAE) Seasonal Spectacular opening session were given a heads-up about event changes coming in the industry that could impact how they plan meetings in the coming year. JT Long is content chief at Smart Meetings. Photo credit: Steve Pate-Newberry. Get Ready for Change.

Industry 60

Industry California Project Content 60

Delcor

FEBRUARY 7, 2022

Association leaders rely on data to understand the needs and preferences of members and make sound decisions about programs, content, and communication. New privacy regulations, such as the EU’s GDPR and the California Consumer Privacy Act (and more to come ). Increase in data breaches due to cyberattacks.

Project 105

Project Technology Strategy Process 105

Forj

JULY 5, 2017

See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.

Minneapolis 79

Minneapolis Learning Management System New York California 79

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Instructional design. Hybrid workplace challenges. non-members) would like.” Pam Didner ). Tyler Cowen ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

SCD Group

JANUARY 28, 2013

If you are, you have bought into the concept that displaying logos to masses of cynical consumers equals marketing return. How Nonprofits Can Sidestep Content Marketing Pitfalls By Clare Mcdermott via Content Marketing Institute This is a really great article for associations and nonprofits. Guess what, it doesn’t!

New Hampshire 40

New Hampshire California Social Media Content 40

KiKi L'Italien's Acronym Soup

JULY 30, 2013

The ASAE Annual Meeting can be overwhelming and that’s good because it likely means content is fresh and compelling, activities abound and ideas are running rampant like toddlers on a Red Bull high. Sandra Giarde, CAE is the Executive Director for the California Association for the Education of Young Children.

Atlanta 100

Atlanta California Resources Course 100

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. Did you know that 35% of the U.S. 1 CMP credit.

Review 85

Review Education Tips Technology 85

GrowthZone

JULY 24, 2018

Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Integrated business modules include management of: customers, financial, orders and invoices, marketing, meetings and exhibitions, subscriptions, fund-raising, and system management.

Software 84

Software Association Management Austin Atlanta 84

Association Success

MARCH 8, 2018

For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. The curriculum and content of the regional breakout classes can feed off the national event or differ to match the audience.

San Antonio 60

San Antonio Products Conference Connecticut 60

Association Adviser

DECEMBER 20, 2017

To close out 2017, we’re looking back at some of the most thoughtful insights these association professionals have shared: On creating content for members, by members: Meena Dayak, American Public Power Association. The best source of content is members themselves. One of our goals is to help members learn from each other.

North Carolina 60

North Carolina Georgia Virginia America 60