Higher Logic

SEPTEMBER 24, 2021

The post Inbox ROI: 5 Examples of Successful Email Campaigns appeared first on Higher Logic. Learn how five associations achieved incredible results with members while decreasing their workload by using automated email campaigns. The post Inbox ROI: 5 Examples of Successful Email Campaigns appeared first on Higher Logic.

Examples 294

Examples Communications Strategy 294

The Association 100

JANUARY 21, 2024

The Tennessee Concrete Association has earned the 2023 A100 CommImpact Award for Leadership in a Public Awareness Campaign. This campaign has effectively engaged both educators and students, strengthening the future workforce of the concrete industry – and becoming a model for others.

Tennessee 130

Tennessee Leadership Education Innovation 130

The Association 100

JANUARY 7, 2024

NAFA Fleet Management Association received the Best Media Relations Campaign Award for its innovative and forward-thinking approach at its annual Institute & Expo. NAFA’s efforts not only enhanced its media exposure and fostered industry connections, but also solidified I&E as a central hub for fleet and mobility news.

Innovation 130

Innovation Industry Leadership 130

Higher Logic

FEBRUARY 2, 2022

The post Why Your Association Needs Automated Drip Campaigns Now More Than Ever appeared first on Higher Logic. The post Why Your Association Needs Automated Drip Campaigns Now More Than Ever appeared first on Higher Logic. Showing each member you know them by sending the right information at the right time is key to retention.

Communications 317

Communications Strategy 317

NXUnite

OCTOBER 4, 2023

Hosting your fundraising campaign online is beneficial not only for the existing donors in your community, but also for reaching new donors. An online campaign can expand your reach beyond your community, acting as an innovative way to engage supporters from across the country and even the world. Let’s dive in!

Social Media 130

Social Media Proposal Newsletter Process 130

Higher Logic

SEPTEMBER 18, 2020

The post Creating an Automated Welcome Email Campaign for New Members appeared first on Higher Logic. Put together a successful welcome email campaign for new member onboarding with tips for structuring your automated campaign (and four welcome email templates).

Tips 317

Tips Communications Strategy 317

Higher Logic

NOVEMBER 19, 2020

The post Get Started with Automated Email Campaigns: The Nuts & Bolts appeared first on Higher Logic. Your association wants to make member and non-member communications more efficient – here’s how to build automated email campaigns that will help you do just that.

Communications 287

Communications How To Strategy 287

Wild Apricot

JUNE 2, 2020

Here's how you can pull off a successful campaign. Pledge fundraising raises money through promises of donations to be collected at a later date.

Tips 349

Tips 349

Association Analytics

JANUARY 17, 2024

The post Using Your Data to Move Away From One-Size Fits All Renewal Campaigns – 5/22/24 appeared first on Association Analytics.

Member Engagement 169

Member Engagement Resources Strategy Technology 169

Wild Apricot

NOVEMBER 12, 2020

Amplify your fundraising efforts on Giving Tuesday by organizing a matching fund campaign. In this post, we discuss how to combine the two for maximum impact.

How To 307

How To Organization 307

Wild Apricot

JULY 12, 2019

Choosing a political campaign software isn't easy. Here is a comprehensive list of the best political campaign software solutions most used in 2019

Software 223

Software 223

Associations Now

NOVEMBER 7, 2023

A fundraising expert offers advice on how to create a successful campaign. But regardless of the platform, she recommends knowing where your members (and people friendly to your association’s industry) are, and recruit social media ambassadors to promote their campaign. For some campaigns, you might prioritize engagement,” she said.

Tips 119

Tips Social Media Committee Newsletter 119

EventMobi: Association Events

OCTOBER 19, 2023

Ready to launch your membership campaign, but wondering where to start? A membership drive is a targeted campaign that’s designed to bring in new members to your organization! No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! What is a Membership Drive? Step 4: Budget!

How To 130

How To Discount Social Media Software 130

Association Analytics

JULY 31, 2023

The post The Dating Playbook: Applying the Rules of Love to Your Membership Campaigns – 8/23/23 appeared first on Association Analytics.

Member Engagement 169

Member Engagement Resources Strategy Technology 169

Associations Now

FEBRUARY 27, 2024

The American Society of Radiologic Technologists’ “Be Seen” campaign wants its members to be better understood by the public and in the statehouse. The American Society of Radiologic Technologists has launched a new campaign designed to increase public awareness of—and influence legislation around—the medical-imaging industry.

Video 59

Video Social Media Education Products 59

Higher Logic

OCTOBER 9, 2020

The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic. Reach them with a re-engagement email campaign. The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic. Are unengaged members putting your association’s retention rate at risk?

Communications 177

Communications Strategy 177

Higher Logic

FEBRUARY 1, 2021

The post Introducing Advanced Starter Kits: Email Campaigns for Associations Are Easier Than Ever appeared first on Higher Logic. It’s time to automate your email campaigns with confidence. The post Introducing Advanced Starter Kits: Email Campaigns for Associations Are Easier Than Ever appeared first on Higher Logic.

Strategy 177

Strategy Communications Content 177

Associations Now

MAY 1, 2023

That’s why approaching the renewal process with members in mind can help groups build a more successful campaign. Last year, the Aircraft Owners and Pilots Association (AOPA) retooled its email and direct-mail renewal campaigns. Simplify First Keep simplicity in mind when a renewal campaign.

Communications 111

Communications Content Report Process 111

Wild Apricot

SEPTEMBER 15, 2022

Ah, Giving Tuesday. This international day of giving is a nonprofit’s dream, but there sure is a lot of competition with other organizations! In order to make Giving Tuesday your most profitable day of the year, it’s so important to get.

Marketing 416

Marketing Organization 416

Higher Logic

JANUARY 11, 2018

That never rang any truer for me than when I needed to document a marketing campaign for the first time. Last month we launched some redesigned campaigns for our marketing automation tools. There’s more advanced content on Landing Pages, Automated Campaigns, and Web Tracking, and the individual campaigns interconnect with one another.

Tips 180

Tips FAQ Content Project 180

Higher Logic

MARCH 10, 2021

The post How ASCP Kicks Procrastination to the Curb with an Automated Renewal Campaign appeared first on Higher Logic. Find out how ASCP used automated email campaigns to do this. The post How ASCP Kicks Procrastination to the Curb with an Automated Renewal Campaign appeared first on Higher Logic.

Process 156

Process Communications Strategy 156

WBT Systems

NOVEMBER 26, 2018

Learning Campaigns: A New Way to Engage & Educate Your Community. Read more about Learning Campaigns: A New Way to Engage & Educate Your Community.

Education 232

Education 232

WBT Systems

JANUARY 15, 2024

You go out on a date, have a great time, there’s a good feeling all around, and nice memories when you replay the highlights in your head.Then, crickets. You never hear another word.Until a year later, when they…

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192

Associations Now

NOVEMBER 20, 2023

For the American Association of Naturopathic Physicians, that meant launching an outreach campaign focused on improving how it communicates with the larger professional community. In February 2022, the American Association of Naturopathic Physicians launched an outreach campaign that was about more than a membership drive. “We

Survey 59

Survey Communications Newsletter Social Media 59

Wild Apricot

JANUARY 8, 2018

Learn everything a nonprofit needs to know about how to make a successful Augmented Reality (AR) campaign and 12 examples of nonprofits who’ve already found success.

Examples 323

Examples How To 323

Wild Apricot

NOVEMBER 13, 2017

I also included all the nonprofit Twitter chats and the best hashtag campaign I've seen. Here's a list of all the nonprofit hashtags.

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345

Velvet Chainsaw

APRIL 12, 2022

Some of your influencers are experimenting with these new channels of communication, so pay special attention to them to be part of your campaigns. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics. Data rules.

Social Media 98

Social Media Discount Content Video 98

Nexus Marketing

FEBRUARY 9, 2024

Here are the top 4 ways we recommend integrating campaigns: Quarterly Insights Sharing The collaboration begins with the quarterly sharing of PPC data. This initiative involves gathering insights from PPC campaigns to identify the most impactful keywords – those with a high return on ad spend (ROAS) or significant expenditure.

Software 52

Software Strategy Content Cost 52

Nimble AMS

MARCH 12, 2021

Next, create a winning re-engagement campaign. Come up with a catchy theme for the campaign, such as “Baby, Come Back!”. What does a lapsed member campaign look like? Start your win-back campaign two to six months after your exit survey. Do your members leave for similar reasons? Get it now. Membership expired:?

Survey 95

Survey LMS Software Member Experience 95

Association Adviser

MAY 25, 2021

Use this 8-part membership marketing campaign template from Mighty Citizen to help your association plan, execute and evaluate your next membership drive. The post Using a Membership Marketing Campaign Template appeared first on Association Adviser.

Marketing 78

Marketing Communications 78

Achieve

JUNE 8, 2023

It might be time for a capital campaign. Capital campaigns are among the biggest fundraising undertakings that nonprofit organizations tackle, and they only come around roughly once a decade. What are the key pitfalls to avoid when planning a capital campaign , especially if it’s your organization’s first?

Project 52

Project Press Release Resources Proposal 52

Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Using a subscriber’s name in a campaign is basic, but effective. Welcome Campaigns.

Marketing 197

Marketing Illinois Florida Content 197

Achieve

MARCH 31, 2021

Capital campaigns are game-changing undertakings for growing nonprofits. These intensive campaigns are all about scaling up your operations by funding major investments that will help you better pursue your mission. Are capital campaigns still viable? Are major donors still contributing to large campaigns? Let’s dive in.

Strategy 98

Strategy Project Team Examples 98

Wild Apricot

JANUARY 14, 2016

Whether you’re a university fundraising for a new library or a nonprofit with a big, mission-fulfilling task on the horizon, you should consider a capital campaign.

Library 150

Library 150

Achieve

JUNE 2, 2021

For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . direct mail campaigns. can work together to create more effective campaigns than either can alone. . Your direct mail and digital marketing campaigns are most effective when they work together to build momentum.

millennials 94

millennials Course Social Media Marketing 94

Higher Logic

MARCH 29, 2018

An added benefit: the landing page clicks tell you which readers were interested in the content and took action, and that helps with future content development and campaigns. Readers won’t get overwhelmed, and still have the choice to “see more.” Test and refine.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Higher Logic

JANUARY 30, 2019

With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. The campaign objective was to reach out to prior members to generate interest and encourage them to rejoin AARC. We are very happy with the results of the campaign. Testing and Refining a Win-Back Campaign Strategy.

Case Study 149

Case Study eBook Member Engagement Class 149