AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]
Higher Logic
JANUARY 30, 2019
First step: evaluate the triggers members said contributed to their initial decision to join and analyze feedback data from previous lapsed members to understand potential reasons for not renewing. Members lapsed in the past 3-6 months. Members lapsed in the last 7-24 months.
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