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Three benefits of developing thought leadership content at your association

Nimble AMS

If you’re looking to make a difference at your association, thought leadership is crucial. A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. The benefits of developing thought leadership content ?.

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Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Case Study – Creating More Compelling Member Engagement.

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Case Study: Texas Society of Association Executives

Association Adviser

TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. Then, they engaged various stakeholders to find out what content they valued most and researched other publications for design ideas. The Results. “You never know until you try!”.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

As part of their reinstatement campaign, SNMMI successfully completed four, unique automated workflows for three lapsed member categories. 2 additional renewals came from other member types. We immediately got a return on our investment with the revenue from returning lapsed members.”. The numbers speak for themselves.

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Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership

It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D Anna and Elizabeth identified three areas to consider: Focus on Member Outcomes.

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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

There was no clear way to track retention, understand satisfaction, or analyze member engagement. ASAE’s goal was to bring all member engagement data together for cross analysis to build a rich picture of overall engagement and participation. We want to create some thought leadership around full data analysis.

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Making Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story [Case Study]

Higher Logic

Staying relevant, providing value, connecting with members and customers – do these challenges sound familiar to you and your organization? Leadership had sensed that PPAI’s relationship with members wasn’t very “sticky.” Promotional Products Association International (PPAI) was thinking through these goals.