Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Discover the psychological reasons remote work is cramping our creative style, hear the latest trends in digital creative strategy according to an October 2021 survey, and insights from virtually native creative collaborators at Canto and SketchDeck. We made it!

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Associations Now

FEBRUARY 11, 2020

Why organizations should move away from standard promotional strategies. When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. “And

Marketing 72

Marketing Case Study Newsletter Content 72

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. Host: ASAE Tue 7/11 at 12 p.m. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MARCH 24, 2023

Sponsorship strategy. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. PAR explains why a business development strategy is vital to association revenue health. Association staff retention. 1 CAE credit. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JANUARY 8, 2021

At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. 17 non-negotiable things your email newsletter needs right now. ( Jodi Harris, Content Marketing Institute ).

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Check out these sixteen strategies to repurpose your content: 1.

Content 78

Content Revenue How To Social Media 78

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. – Proven Strategies to Increase Member Retention. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Presenters: Chris Lu, Senior Strategy Advisor, FiscalNote, Former Deputy Secretary of Labor for President Obama. Quick hits.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies.

San Diego 370

San Diego Price Strategy Education 370

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Success

SEPTEMBER 22, 2020

Along with generating conversation, a smart content strategy can spark action, too. From newsletter subscriptions to fundraising efforts, content can drive tangible results. . To accomplish this, be sure to show your work by: Citing top-quality sources, such as national media outlets, academic resources, and studies.

Content 78

Content How To Newsletter Social Media 78

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Quick hits. Neil Patel ). Host: Remo.

Revenue 195

Revenue Video Strategy Industry 195

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Check out these sixteen strategies to repurpose your content: 1.

Content 52

Content Revenue How To Social Media 52

Higher Logic

APRIL 25, 2019

Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. Being notified with relevant, timely information in the form of a mobile-friendly blog or newsletter can help drive engagement and build stronger connections for future conferences and events.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

MemberClicks

NOVEMBER 29, 2023

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. SponsorPark A sponsorship marketing consulting firm.

Video 97

Video Case Study Discount Proposal 97

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. We recently published a case study featuring Ewald Consulting , one of the largest AMC’s we work with at YM. They have enjoyed remarkable growth with this strategy.

Case Study 150

Case Study Arizona Social Media Revenue 150

Socious

JANUARY 12, 2017

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Leading marketing agency, The Shelf , found that 92% of consumers trust recommendations from other people, even people they don’t know, over corporate content.

Marketing 100

Marketing How To Content Products 100

Higher Logic

MARCH 19, 2019

On top of that, you can use marketing automation to retarget advertisements. What will potential advertisers or your marketing team want from the advertising spaces you’re offering? Read more: 4 Steps to Create Your Omnichannel Engagement Strategy. Read the full story: MSCPA Case Study. Promote, promote, promote.

Revenue 191

Revenue Tips Massachusetts Newsletter 191

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Case Study – Creating More Compelling Member Engagement. Therapists utilize the site to market their practice. Involving Brand Owners in the research program.

Member Engagement 119

Member Engagement Case Study DC eBook 119

WBT Systems

MARCH 20, 2018

She’s a multi-millionaire online marketing expert who says, “Webinars are the backbone of my business model.” Even better, free webinars lure prospective customers into the top of your marketing funnel and nudge them along that funnel toward one of your paid programs, like an online course. Ask Amy Porterfield. Webinar promotion.

Course 160

Course How To Content Marketing 160

Reid All About it

MARCH 29, 2019

Garth Jordan, senior vice president of corporate strategy for the Healthcare Financial Management Association (HFMA), writes for Association Success about HFMA’s purpose-driven organizational structure. Learn about imposter syndrome, how it affects your performance, and strategies you can use to overcome it. More info/register.

Arlington 170

Arlington DC Certificate Washington 170

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Newsletter/magazine articles. Case studies. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter.

Content 100

Content Newsletter Social Media Case Study 100

Association Adviser

DECEMBER 19, 2017

Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. Do you receive a newsletter with news customized to your interests? It’s common for associations using AI for their emails and newsletters to see open rates at 40 percent or higher, and click rates of 15 to 20 percent.

Newsletter 60

Newsletter Tools Case Study Report 60

Association Adviser

DECEMBER 19, 2017

Martin calls chatbots a conversation marketing tool. They are the convergence of chat tools, marketing and AI. Do you receive a newsletter with news customized to your interests? It’s common for associations using AI for their emails and newsletters to see open rates at 40 percent or higher, and click rates of 15 to 20 percent.

Newsletter 60

Newsletter Tools Case Study Report 60

Disciple Media

DECEMBER 18, 2023

For example, by the end of a digital marketing course, learners might be expected to develop and present a comprehensive social media strategy. Here are key strategies: Quizzes and polls: Integrate quizzes and polls related to course content. Case studies and scenarios: Present real-life scenarios or case studies for analysis.

Course 36

Course Case Study Social Media Project 36

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

SBI

AUGUST 31, 2022

At SBI, we have entire teams of talented professionals specializing in association governance and strategy, finance and operations, event management, marketing and communications, and member services. They go the extra mile in working with the various committees and leadership on tasks, projects, and strategy.

Committee 52

Committee Washington Team Conference 52

Reid All About it

NOVEMBER 4, 2022

Industry marketing inspiration. I have not seen either of these series, but I can see how they’d be content marketing inspiration for associations. WBT Systems explains how the strategy behind shows about the Wrexham soccer club and Formula 1 can help your association sell your industry to career changers and job seekers.

Arlington 39

Arlington Technology Case Study Revenue 39

GlowGlobally

JULY 29, 2010

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Penetrating or Expanding Global Markets through Meetings » Jul. Reaching Out To Global Markets Through Meetings & Events. Categories: MARCOM , Market & Bus Planning , Meetings.

Marketing 60

Marketing United States America Newsletter 60

GlowGlobally

FEBRUARY 2, 2011

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. Legal Issues That Are Important To Any International Strategy. Legal Issues That Are Important To Any International Strategy. Categories: Market & Bus Planning. GrowGlobally.org. Membership.

Strategy 60

Strategy Certificate America Case Study 60

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? 7) A Mini Case Study on Motivation by Ken Blanchard.

Social Media 150

Social Media millennials Recruiting Recruitment 150

MemberClicks

JULY 31, 2023

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

Membership Marketing

JANUARY 19, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting.

Marketing 40

Marketing Recruiting Recruitment Price 40