Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Digital initiatives. Member mobile app.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

APRIL 14, 2023

Host: Guild Speakers: Blaise Grimes-Viort, Community Operations & Social Media Consultant, Is The Answer Richard Millington, Founder, FeverBee Venessa Paech, Director, Australian Community Managers Gregor Young, CEO, Guild Tue 4/18 at 11 a.m. Hear details from a case study organization that has turned this pattern around.

Leadership 195

Leadership Education Revenue Strategy 195

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. Member app. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Association Adviser

APRIL 16, 2013

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. Improving revenue consistency and forecasting. Live Events.

Revenue 60

Revenue Georgia Social Media Maryland 60

Reid All About it

OCTOBER 15, 2021

Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets. Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. Host: Professionals for Association Revenue.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Innovation method. It means “jumping out of the system.”

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Host: Fridays@4.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Membership Recruitment. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6).

Case Study 40

Case Study Marketing Price Survey 40

Reid All About it

MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. 1 CMP credit. Wed 5/6 at 12 p.m.

North Carolina 273

North Carolina Revenue Strategy Education 273

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Member app. Member retention. More info/register. 1 CAE credit. . –

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 10, 2020

Hear case studies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of social media fundraising. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator.

LMS 243

LMS Software Chicago Washington 243

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

JULY 21, 2017

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Hosts: Hubb and TripBuilder Media.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today.

millennials 150

millennials Course Recruiting Recruitment 150

Reid All About it

NOVEMBER 11, 2016

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. Kelly Treadway, marketing and social media strategist, EventCurious. Getting Full Value from Media Data. More info/register. Hosts: MPI, IMEX Group and MGM Resorts International.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

DECEMBER 18, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Nonprofit GAAP – The New Revenue Recognition Standard and What You Need to Know About It as a Nonprofit. Mon 12/21 at 11 a.m. –

Video 221

Video Certificate Review LMS 221

.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? Do you need to: Recruit new members to broaden your base. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Don’t forget social media. The goal might seem obvious. Develop Themes.

Marketing 68

Marketing Case Study eBook Social Media 68

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

YourMembership

JUNE 12, 2014

It’s not easy to identify ways to make the value of membership offerings resonate with young professionals , but every association and membership organization will need to recruit them and it can be done.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Associations Now

SEPTEMBER 28, 2016

To be able to take that content and then share it in a more scientific way so you can build your revenue and sales, there’s just so much there, I get excited about it,” says Dave Martin, chief marketing officer at Aptify, acting CEO of Monomyth Collaborative, and author of the Inbound MarTech blog. Use an inbound marketing platform.

Case Study 40

Case Study eBook Content Social Media 40

Reid All About it

JANUARY 6, 2017

This webinar will look at board membership (recruitment, development, self-assessment), process (structure, meetings), capacity, and fiduciary concerns. utilize Customer Centric Design Thinking to think outside-the-box and find ways to leverage existing resources, volunteers, staff, and social media presence to increase impact.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

This webinar will look at board membership (recruitment, development, self-assessment), process (structure, meetings), capacity, and fiduciary concerns. utilize Customer Centric Design Thinking to think outside-the-box and find ways to leverage existing resources, volunteers, staff, and social media presence to increase impact.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Case Study. (9). Non-Dues Revenue.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9).

Revenue 40

Revenue Discount Directory Price 40

Reid All About it

APRIL 14, 2017

Everyone who’s anyone has been photographed by Chuck or one of his entourage, most of them also following along on his adventures on social media as he travels around the globe in the Chuckwagon, shooting pictures, and being unapologetically himself. Presenter: Santana Innis, director of digital and social media, MDG Advertising.

Content 150

Content Chicago Marketing DC 150

AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. Like many print media outlets, HBR was facing declining subscriptions and advertising.

Case Study 64

Case Study Library Content Kentucky 64

Slice-Works

JUNE 25, 2014

Most had specific case studies they related to their presentations, which made the info that much richer! [I''ll Great Question: How can we turn marketing from an expense account to a revenue account? Area of study. Potential revenue. Recruiting. I’ve included the contact info I had access to.

Communications 28

Communications Marketing Conference Charlotte 28

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Case Study. (9).

Recruiting 40

Recruiting Recruitment Marketing Price 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Email This BlogThis!

Marketing 40

Marketing Social Media Case Study Price 40

Reid All About it

MARCH 16, 2018

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? What is the perfect mix of web and mobile offerings?

eBook 46

eBook Social Media DC Content 46

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. Case Study. (9).

Marketing 40

Marketing Price Discount Recruiting 40

CMA Solutions

JUNE 16, 2022

These elements include keyword-based web content, blogs and case studies with internal backlinks within pages. This can be through external backlinks, social media and business directory listings. Recruiting new members is one of FEW’s organizational objectives. This tip requires continuous monitoring.)

Strategy 52

Strategy Press Release New Jersey Illinois 52

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. Case Study. (9). Non-Dues Revenue. (1).

Marketing 40

Marketing Recruiting Recruitment Price 40