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Three Ways Your Association Can Build and Strengthen a Certification Program

SBI

When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. Be strategic about cost, content, and governance.

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Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Host: Council for Certification in Volunteer Administration Wed 10/11 at 2 p.m. – 1 CMP credit.

Revenue 256
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Association Brain Food Weekly: 1.29.21

Reid All About it

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Communicate. Communicate.

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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. That’s on us, says Jay Cost at The Dispatch. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., Mark Schaefer explains why you need to ditch LinkedIn as your primary content platform. 1 CAE credit.

Arlington 266
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. Why does member retention matter?

Strategy 130
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The growth spurt continues for associations

Aaron Wolowiec

Nor did the top methods for recruiting new members: word of mouth and email. Perhaps not surprising, associations said conferences and trade shows are also common recruiting tools, ranking No. More than 30 percent of associations offer certification of some kind. So why do associations remain popular?