Higher Logic

JUNE 4, 2019

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. From social media and email marketing efforts, to making content easy to find on your website, be sure to engage your audience on a regular basis. Let’s dive right in.

Learning Management System 214

Learning Management System Content Course Discount 214

GrowthZone

JUNE 21, 2021

Generate revenue. Selecting a chamber of commerce software platform that meets all your needs – chamber member database, email system, billing and payment options, chamber event platform, chamber of commerce website builder, and other valuable benefits – can be challenging. Email marketing. Conference and event app .

System 148

System Software Directory Membership Management 148

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MAY 21, 2021

Niche conferences. They make an argument for adding smaller, niche virtual conferences to your event lineup. Conference design. He suggests five changes to conference design that are long overdue. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

San Jose 369

San Jose Email Marketing Tools millennials 369

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MARCH 4, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Susan Newman, SVP of Conferences, National Retail Federation. Hear how the NAM Council of Manufacturing Associations and CESSE seamlessly navigated these exact situations for their CEO conferences in January. 1 CAE credit.

Class 195

Class Certificate Content Committee 195

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APRIL 23, 2021

George Miller, CAE, senior consultant at McKinley Advisors, outlines the steps to take to increase the diversity of your conference speakers , and describes what they did when they encountered session chairs with homogenous networks. Is it a certificate program or a certification? Event Revenue and Sponsorship ROI.

Revenue 370

Revenue Strategy Content Education 370

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JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Tue 1/11 at 10:30 a.m. CAE credit.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

MemberClicks

SEPTEMBER 20, 2023

Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications.

Association Software 52

Association Software Software Organization Certificate 52

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 3: Timing.

Social Media 254

Social Media Tools Member Engagement Revenue 254

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JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too.

Survey 256

Survey Project Strategy Education 256

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FEBRUARY 12, 2021

Gamification makes about as much sense as chocolate-dipped broccoli , says Adrian Segar at Conferences That Work. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Email Marketing Workshop. How to Increase Your Corporate Sponsorship Revenue. Gamification.

Revenue 370

Revenue North Carolina Industry Technology 370

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

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MAY 14, 2021

That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Conferences in 2021 (and Beyond): Is Virtual Here to Stay?

St. Louis 341

St. Louis Technology Strategy Conference 341

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing!

How To 130

How To Discount Social Media Software 130

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MAY 29, 2020

During a virtual conference, attendee attention is more focused on the educational content. Virtual conference success story. In just five days, WalkMe turned their 500-person user conference into a virtual live talk show. Virtual conference of the week. Virtual learning strategies. Tue 6/2 at 12 p.m. More info/register.

San Diego 259

San Diego Strategy North Carolina Conference 259

MemberClicks

FEBRUARY 9, 2023

Email marketing platform According to recent reports, email marketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, email marketing should be one pillar of your membership marketing plan.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

JULY 8, 2016

Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

DC 150

DC Certificate Washington Content 150

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OCTOBER 5, 2018

Or, rather, a telepresence attendee at an association conference and trade show. In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Maybe you capture feedback after a conference.

DC 170

DC Washington Tools Certificate 170

GrowthZone

NOVEMBER 23, 2020

Generate revenue. Selecting a software platform that will meet all of your needs – member database, email system, billing and payment options, event platform, association website builder, and other useful services – can be challenging. Conference and event app. Email marketing. Email marketing.

Membership Management 78

Membership Management Software Directory System 78

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APRIL 30, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book: Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Tue 5/4 at 11 a.m. –

Education 354

Education Technology Strategy Revenue 354

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MAY 7, 2021

Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. – How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Credentialing on the blockchain.

Technology 370

Technology St. Louis Strategy Products 370

GrowthZone

JULY 24, 2018

Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Unlimited access to customer support and online training. Founded in 2010, the platform is built on the Salesforce CRM.

Software 84

Software Association Management Austin Atlanta 84

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JULY 9, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Emails That Don’t Creep But Get You…Like Really Really Get You. Presenter: Rich Vallaster, Director of Marketing and the Tradeshow Wonk at Personify. Check out Cecilia’s Nonprofit Executive Spotlight series too.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Fonteva

DECEMBER 19, 2019

Email marketing. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. Member engagement and non-dues revenue. Live events. Learning opportunities. Live events.

Member Engagement 59

Member Engagement Strategy LMS Class 59

MemberClicks

DECEMBER 19, 2023

Members pay a fee for access to relevant perks, such as conferences, networking, or certifications. Marketing Tools : Social media and email marketing functionalities. Associations bring together industry professionals within specific fields, such as writing, culinary arts, or accounting.

Directory 52

Directory Discount Software Tools 52

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DECEMBER 9, 2022

WBT Systems explains who’s excluded if you stop hosting virtual conferences. They also suggest ways to improve the virtual conference experience. If the answer is better email performance, you’re in the right place. Host: Certification Network Group. Maybe more people than you realize according to the research they share.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Protech

APRIL 12, 2023

Specifically, these features can help you provide an experience that aligns with members’ expectations by covering topics they are interested in during meetings and conferences, sourcing knowledgeable speakers and presenters, building their networks, and assisting with upskilling.

Association Software 52

Association Software Software How To Certificate 52

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SEPTEMBER 10, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn about common email mistakes to avoid, content strategy and targeting tactics, and best practices for copywriting and copy placement. Phil Saims, Vice President of Sales, Federal Conference. Mon 9/13 from 1 to 4 p.m.

Strategy 195

Strategy Content Education Tips 195

CMA Solutions

SEPTEMBER 30, 2022

To cut through the old clutter, the streamlined format made it easier for users to find the certification page , which is directly linked to membership since you can’t be certified without being a member. As a result, we helped the association onboard 766 new members with a 300%+ return on their marketing investment.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Reid All About it

MARCH 31, 2017

They want to be able to complete full courses, prep for board exams, and earn their certificate – all on their mobile devices. Conference (Association Chat). Conference in Newport Beach, CA. Although a shorter chat than usual, she’ll share insights and takeaways from the conference you won’t want to miss.

Raleigh 150

Raleigh DC Washington Charlotte 150

MemberClicks

JANUARY 6, 2022

Not only does branded swag offer an additional revenue stream, but everyone who carries or wears these items acts as a billboard for your association. Host a conference. To speak to a larger audience of prospective members all at once, try creating and hosting a conference. with your logo). Offer perks to new members.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

Not only does branded swag offer an additional revenue stream, but everyone who carries or wears these items acts as a billboard for your association. Host a conference. To speak to a larger audience of prospective members all at once, try creating and hosting a conference. with your logo). Offer perks to new members.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Reid All About it

FEBRUARY 25, 2022

WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

Revenue 40

Revenue Analysis Strategy Technology 40

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JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. 1 CAE credit.

Education 39

Education Price Tools Technology 39

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NOVEMBER 8, 2019

This is one of my favorite conferences, however, if you’re a consultant or vendor who provides products/services to associations, the only way you can attend is by becoming either a sponsor or speaker. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: eMarketer.

Social Media 39

Social Media Revenue Washington DC 39

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SEPTEMBER 9, 2022

ASAE 2022 Conference Recap. Join your Fridays@4 community for an open discussion on the recent ASAE Conference in Nashville. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today. Fri 9/9 at 4 p.m.

Education 41

Education Project LMS Technology 41

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SEPTEMBER 30, 2022

Using the Magic of Modern eCommerce to Boost Member Engagement and Diversify Revenue. Simon Inger, Chief Revenue Officer at Cadmore Media. Host: PCMA Digital Event Strategist Certification. Johanna Morlock-Abbasi, assistant director of email marketing, Bradford Exchange. Julie Stuck, email strategist, Validity.

Blended Learning 41

Blended Learning Software Education Marketing 41

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MAY 20, 2022

In an intentionally contrarian mood, WBT Systems is causing trouble by wondering how much value keynote speakers bring to conferences and attendees. MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. Do keynotes influence the decision to attend? CAE credits.

Arlington 41

Arlington Project DC Technology 41