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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In the association world, member engagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. This helped to nurture and engage these members until they were eligible.

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Member Experience: Associations’ New Blueprint for Engagement

Smooth The Path

Associations are more than the sum of their transactions, like member applications, registrations, and renewals. Associations are experience-creating centers. Experiences will happen organically, or we can plan them. Every great experience drives the emotions that grow member engagement.

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Six key areas your association should identify to improve member engagement scoring

Nimble AMS

Successful associations prioritize improving the member experience. The Community Brands 2022 Association Trends Study reports that 90% of association professionals seek to enhance engagement opportunities for their members. How to improve member engagement scoring at your association.

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Surpass Member Engagement on Paper

Smooth The Path

An active member, for example, might attend the conference, attend a handful of webinars, and purchase a few courses every year. This member must be engaged! This particular member might need their CE credits and grudgingly registers each time to keep up with their certification.

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Identify Spots of Fear for a Better Member Experience

Smooth The Path

When might your members experience fear? In the registration line for their first conference (the fear of not knowing anyone else). The minutes before a training or certification course (the fear of not knowing enough already). When they first join (the fear of making the wrong decision).

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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there. Learn more.

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5 tips to prepare your association for success in 2024

Nimble AMS

Benefits like training, certifications and credentials, fueling industry growth, advocacy, and help with career advancement are all up significantly from last year. Multi-day conferences are also a lower priority for members, with 54% of members reporting they attend.

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