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Kickstart a Video Campaign with this Simple Process

Forj

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.

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Association Brain Food Weekly: 11.20.20

Reid All About it

Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. David Werning, Director of Content Development, Catholic Charities USA.

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Association Brain Food Weekly: 1.7.22

Reid All About it

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Should this meeting be an email?

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Association Brain Food: 5.12.23

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shares 15 ways to improve your newsletter content and delivery. Episodes are published Monday mornings in both audio and video format on most podcast services. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

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How to create an association marketing strategy

Freestone

Try to craft learner personas based on age, career, certifications, training, and more. Leveraging personas is a great way to humanize your marketing strategy, ensuring your messaging will resonate with perspective learners. Be sure to reach potential learners and market upcoming courses and events in as many ways as possible.

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Association Brain Food: 1.26.24

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Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too.

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