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Why your association should understand the differences between AMS and CRM software

Nimble AMS

Customer relationship management (CRM) software is a data driven tool that streamlines your customer relationships. Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns. What is customer relationship management ( CRM ) ? Increase efficiency.

Software 138
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Building Buy-In for an Online Community at Your Association

Higher Logic

Looking to personalize and target your email communications strategy to different member segments? The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Growing Non-Dues Revenue.

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Association Brain Food Weekly: 1.7.22

Reid All About it

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Tue 1/11 at 10:30 a.m. Kristin St.

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Association Brain Food Weekly: 5.21.21

Reid All About it

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.

San Jose 369
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Gain or maintain professional certification (12 percent). Email marketing. One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” How else can your e-learning programs support membership marketing?

Survey 150
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Association Brain Food: 5.12.23

Reid All About it

Host: Certification Network Group Speakers: Katie Hall, Founder and CEO of Claira Jasmine Rockett, Deputy Director of the Inteleos Point-of-Care Ultrasound Certification Academy Bill West, MBA, ICE-CCP, EVP, Global Skills X-Change, and Chief Credential Services Officer, Cornerstone Strategies David Wilcox, M.S., Location: Chicago IL.

Chicago 200
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How to create an association marketing strategy

Freestone

Try to craft learner personas based on age, career, certifications, training, and more. Leveraging personas is a great way to humanize your marketing strategy, ensuring your messaging will resonate with perspective learners. Be sure to reach potential learners and market upcoming courses and events in as many ways as possible.