Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on! CAE credits.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. I’m subscribing to magazines again after taking some years off. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Association disconnect.

Revenue 300

Revenue Review Content Strategy 300

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60

Revenue Georgia Price Newsletter 60

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

.orgSource

MARCH 18, 2024

For example, you pay a membership fee to join an association and receive a long list of available products, like newsletters or certifications. Some members would like AAHA to market to pet owners, to help differentiate their accredited facilities. Our value is not in a magazine or even standards. I understand that sentiment.

Examples 88

Examples Revenue millennials Strategy 88

Association Success

JUNE 17, 2019

publications (magazine, newsletters, blogs, etc.). certifications. marketing products (sponsorships, advertising, exhibits). Many associations offer multiple product lines and multiple products in each product line, such as: membership. research, data, & analytics. education events (conferences, seminars).

Products 117

Products Revenue Newsletter Project 117

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

OCTOBER 16, 2020

By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Green beans are all over the farmers market right now. James Lancaster, Editor, AMI Magazine. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Indiana 221

Indiana Review Education Conference 221

Spark Consulting

NOVEMBER 20, 2017

Marketing General has some helpful base formulas you can use as a starting point. The simplest way to think about LTV is to add average dues plus average non-dues revenue and multiply that by average membership tenure (which MGI also helpfully explains how to calculate). But how much more? That’s where things get tricky.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). Danny Lewis, Smithsonian Magazine ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . Time, for everyone, is money. Yes, they do.

DC 221

DC Washington Content Education 221

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Revenue and Pricing Strategies for Virtual Events. 1 CMP credit. Tue 7/14 at 11 a.m.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Lindsay Martin-Bilbrey, CEO, Nifty Method Marketing & Events.

Montana 370

Montana Conference Content Education 370

MemberClicks

NOVEMBER 8, 2021

Continuing education and certifications. This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. Continuing education and certifications. It can also serve as a revenue stream for your organization. Mentorship program.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

Continuing education and certifications. This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. Continuing education and certifications. It can also serve as a revenue stream for your organization. Mentorship program.

Directory 52

Directory Certificate Discount Survey 52

Velvet Chainsaw

SEPTEMBER 17, 2012

From my independent research, some organizations charge $50–$85 per hour of instruction but the average for trade associations with multiple hours of education and tradeshow revenue to supplement runs in the $20–$30 range. Often the ratio of participants actually involved in pursuing certification is less than 10 percent.

Conference 40

Conference Marketing Certificate Maine 40

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259

San Diego Strategy Conference North Carolina 259

Reid All About it

OCTOBER 9, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Presenter: Erin Geoffroy Sullivan, Director of Marketing at Personify. More info. .

Utah 370

Utah LMS Conference Technology 370

Association Adviser

JUNE 28, 2017

Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. Members, do you know if your association has a magazine? Do you know if they offer a certification? Members: Know Your Benefits.

Georgia 95

Georgia Certificate Discount Class 95

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 64

Technology Revenue Content Social Media 64

Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. That’s the question the Professionals for Association Revenue asked several association executives and consultants.

Revenue 39

Revenue Tools Education Member Experience 39

Associations Now

DECEMBER 3, 2014

Plus: The Netflix model meets traditional magazines. Luckily, digital marketing pro Sarah Lugo breaks down the differences between the two systems in a post for the company’s Association eLearning blog. In many cases, the learner can receive his or her LMS-generated certificate at the end of a course. ht @ digitec ).

LMS 40

LMS Social Media Learning Management System System 40

Reid All About it

APRIL 22, 2022

New education markets. Non-dues revenue. The pandemic taught many associations they need a diverse selection of non-dues revenue streams so they don’t rely too much on one source. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: American Marketing Association.

Proposal 39

Proposal Price Technology Recruiting 39

Reid All About it

AUGUST 19, 2022

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. 1 CMP credit.

Technology 43

Technology Software Cost Products 43

GlowGlobally

OCTOBER 12, 2012

This article appeared first in Headquarters magazine a European publication published in association with the European Society of Association Executives (ESAE) and the Union for International Associations (UIA). Others rely more on membership fees and revenue generated out of their certification programmes.

Certificate 60

Certificate United States Education Review 60

Association Law

JANUARY 4, 2010

Associate member dues revenues, provided the associate member category has a genuine purpose other than producing income. Revenues from the rental or licensing of membership mailing lists. Insurance program revenues, other than royalties. UBI and Certification Programs.

Guidelines 40

Guidelines Organization CA United States 40

High Context

FEBRUARY 27, 2009

The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. magazine , discussed how he accidentally shot the revenues of his CoPilot service through the roof. market in a significant way. High Geekery: Netbooks.

Strategy 40

Strategy Report Social Media Revenue 40