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APRIL 2, 2021

Mike Murray, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear what works, where to focus your resources, marketing, management, and tracking. Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL.

Revenue 335

Revenue Conference Industry Strategy 335

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MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Scott Barry Kaufman ). Tue 3/9 at 12 p.m.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Content Curation 101: Creating Meaningful Member Relationships.

Innovation 359

Innovation Las Vegas Communications Education 359

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OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Skip down to the list of free webinars if you prefer takeout. – Data Analytics and Member Engagement Scoring. What does it take to set yourself up, market yourself, and actually get contracted for work?

Revenue 195

Revenue Survey Leadership Education 195

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JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

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JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Office myth.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Break Down Barriers to Early Engagement. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement.

Revenue 370

Revenue North Carolina Industry Technology 370

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JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Hear about some major considerations for online engagement. A new episode is posted every Monday by 1 p.m. What the deuce? She’s right.

Innovation 273

Innovation Conference FAQ Industry 273

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DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. Topol, New York Times ).

Tips 41

Tips Video Content Marketing 41

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 5 Building integrated marketing plans is a must to effectively mix new and traditional.

Tips 40

Tips Marketing Social Media Tools 40

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OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Like everyone else, members do not have time to engage with your association. “If Thinks small wins.

Review 85

Review Education Tips Technology 85

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed.

Chicago 37

Chicago LMS New York Content 37

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APRIL 17, 2020

Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). New York Times ).

North Carolina 44

North Carolina Montana Revenue Content 44

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FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. 1 CAE credit. More info/register.

Content 39

Content Education Recruiting Recruitment 39

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AUGUST 19, 2022

Cloey Callahan, Worklife News ). New York Times , no paywall). Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. More info/register.

Technology 43

Technology Software Cost Products 43

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SEPTEMBER 21, 2018

WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Location: online and New York, NY.

North Carolina 34

North Carolina DC Washington New York 34

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AUGUST 9, 2019

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. The most important element in marketing and communications is segmentation, says MemberSuite. Check for new episodes on Mondays around 1 p.m., It’s so flavorful.

Columbus 39

Columbus North Carolina LMS millennials 39

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APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Anna Goldfarb, New York Times ). Event communications.

North Carolina 74

North Carolina Content Montana Social Media 74

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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. A plague is an apocalypse, but it can bring a new world. Andrew Sullivan, New York Magazine ). Like you need me to tell you this… Per a new study, hedonism leads to happiness.

Montana 369

Montana Conference Education Tennessee 369

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OCTOBER 18, 2019

Find out what your company needs to know about engagement (paid or otherwise) with these sites. Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Peruse this checklist to find out.

North Carolina 34

North Carolina Education Project Communications 34

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OCTOBER 16, 2020

By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Anna Goldfarb, The New York Times ). Green beans are all over the farmers market right now. Small Association Best Practices to Increase Member Engagement Digitally.

Indiana 221

Indiana Review Education Conference 221

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. On the side, not her broccoli purée, but thanks for the idea, Nigella, but the New York Times version , which we really loved. It’s fun to have broccoli in a new format. Remote work models. Tue 2/9 at 11 a.m. –

San Diego 370

San Diego Price Strategy Education 370

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DECEMBER 4, 2020

Host: New York Society of Association Executives. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members). Check out Cecilia’s new Nonprofit Executive Spotlight series too.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

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MAY 1, 2020

Gabrielle Hamilton, New York Times ). Are you finding board members more receptive to change? Host: New York Society of Association Executives. Hear about some major considerations for online engagement. A new episode is posted every Monday by 1 p.m. (Anne Saxelby, Eater ). “My 1 CAE credit.

North Carolina 273

North Carolina Revenue Strategy Education 273

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AUGUST 20, 2021

Member engagement. During a recent MemberSuite webinar, Greg Melia, CAE, CEO of the Customer Experience Professionals Association, and Julie Sciullo, CEO of Association Analytics, discussed how to navigate member engagement at this weird time. Host: New York Society of Association Executives. 1 CAE credit.

Revenue 195

Revenue Content Resources Strategy 195

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NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Check out Cecilia’s new Nonprofit Executive Spotlight series too. Kiana Minkie, Marketing Content Specialist, Acrolinx. Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. One of my other favorite sources of recipes, besides Bon Appetit, is the New York Times.

Arlington 243

Arlington San Diego San Francisco DC 243

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SEPTEMBER 9, 2022

David Brooks, New York Times paywall-free view). Explore how the unique characteristics of individual members factor into association membership, find out what associations should be looking at to understand their members and prospects, and how to incorporate the voices of all members to create a more representative organization.

Education 41

Education Project LMS Technology 41

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APRIL 3, 2020

Priya Parker, New York Times ). Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Fee for non-MPI members.

North Carolina 44

North Carolina Committee Montana Guidelines 44

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APRIL 9, 2021

These are just some of the topics we’ll tackle in this Engagement Lounge. Host: New York Society of Association Executives. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. New Business Models for a Hybrid World. Johnson Experience Marketing. 1 CAE credit.

San Diego 370

San Diego Revenue Strategy Content 370