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The Demand Is Growing for Certificate & Certification Programs

Membersuite

Organizations and people share the same success principle: if you want to get ahead of the competition, you must stand out. Organizations use marketing campaigns to promote their value. People prove their value by the certifications and certificates they’ve earned. A Quick Primer on Certifications and Certificates.

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Marketing Groups Bring Joint Certification to Members

Associations Now

The American Marketing Association and the Digital Marketing Institute will collaborate on delivering education around digital marketing—and offer those who complete the program certifications from both groups. The post Marketing Groups Bring Joint Certification to Members appeared first on Associations Now.

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The Great Reshuffle: The Certifications Opportunity You need to Capitalize On

Membersuite

In this reshuffle, your association is in a prime position to offer certification programs to professionals working in and entering your industry. So if you haven’t yet, now is the time to get your team and technology ready to take advantage of this massive market growth potential.

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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Event technology. Hear valuable insights on leveraging technology to drive success.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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Association Brain Food: 2.2.24

Reid All About it

Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. AI Basics for Today’s Business Leaders Learn about AI, its capabilities, potential impact on your organization, latest developments in AI technology and how they can benefit your organization.

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Preparing your organization for an uncertain future

Aptify

Here is some association trends data that can help point the way for your organization to better serve your members in uncertain times. . Here are five ideas from the association trends study to help prepare your organization for the future: 1. The organization was providing little value. Provide greater member value.