Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

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NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. every Monday.

Recruiting 370

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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Reid All About it

JANUARY 12, 2024

Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. More info/register (ASAE Marketing Professionals Community). (Kimeko McCoy, Digiday ) The rules have changed. Noah Smith ) What’s the best time to eat dinner? More info/register.

LMS 266

LMS Education Member Engagement Revenue 266

MultiBriefs

SEPTEMBER 29, 2023

Whether it be through professional development courses, additional certifications, or training in new areas, upskilling, reskilling, and continuous learning have all become paramount for career advancement. Recruiters and employers are seeking a set of specialized abilities from candidates. Why Upskill and Reskill? What's next?

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. Location: Chicago IL.

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Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The report also includes a sample virtual event prospectus to give you additional ideas. Career pathways. Virtual events.

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Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy. Get it now.

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Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

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EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130

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Wild Apricot

DECEMBER 21, 2017

Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization.

How To 362

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EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. According to the ASAE Foundation’s Association Operating Ratio Report , membership dues make up 45.4% The solution? Implementing proactive member engagement strategies!

Member Engagement 130

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Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Community Brands’ research reports the numbers for members’ loyalty and likelihood to renew are down from last year. Code of ethics.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Nimble AMS

JANUARY 29, 2022

Membership executives and team – The people in these roles aim to boost member recruitment, engagement, and retention. Marketing Executives and team – This team can use predictive analytics to help promote your organization’s events, programs, and other resources. For example: . Improve registration for association events?

Recruiting 132

Recruiting Recruitment Team Revenue 132

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. Online community.

DC 205

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Nimble AMS

APRIL 3, 2022

It provides a detailed view of your membership to drive two key things: Data-based decision making, which requires that data be easily gathered, maintained, and reported on. Modern marketing, which requires easily slicing and dicing membership data so that the right message is delivered to the right person at the right time.

Software 130

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Nimble AMS

JULY 28, 2022

The Community Brands 2022 Association Trends Study has also noted this trend, reporting half of all professionals say their IT budget will increase over the next year. In a post-pandemic world, Gartner reports traditional fixed IT budgets aren’t working. Four key features that make up your flexible IT budget.

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Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year.

Social Media 100

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Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.

Education 195

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Reid All About it

FEBRUARY 19, 2021

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. Membership recruitment. I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Credentialing programs.

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MemberClicks

SEPTEMBER 20, 2023

Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications.

Association Software 52

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Reid All About it

APRIL 22, 2016

EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. 1 CAE credit.

Certificate 150

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Reid All About it

APRIL 22, 2016

EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. 1 CAE credit.

Certificate 150

Certificate New Jersey Video Content 150

Reid All About it

APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Quick hits.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. It seems weird to report on Thanksgiving dishes more than a week later, but I feel strangely obliged. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., 1 CAE credit. More info/register. 1 CAE credit. .

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Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Associations, educational institutions, chambers of commerce and corporations can all leverage an LMS to present online training and certification opportunities.

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Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits.

LMS 243

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Reid All About it

MARCH 25, 2022

Professional development market potential. LinkedIn’s Workplace Learning Report has good news for associations: the corporate C-suite finally understands the value of professional development. Thorben Grosser, VP of Product Marketing & Events, EventMobi. AWTC Salon: Recruiting and Retaining Tech Talent. 1 CAE credit.

Revenue 195

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Membersuite

MARCH 16, 2022

Without clean, complete data, no one on staff can keep up with the changing behavior and interests of members and customers, send them relevant content and marketing messages, and deliver the value they seek. Regularly review bounced email reports. 6: Recruitment Lead Generation. 7: Student Members. 8: Trade Association Members.

Directory 141

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Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

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Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

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Reid All About it

AUGUST 28, 2020

Disruption isn’t a choice right now, so we might as well embrace it, reports WBT Systems in their recap of two #ASAE20 sessions. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Montana 359

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