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Association Brain Food: 11.10.23

Reid All About it

If you’re feeling nostalgic about ASAE TEC, a new online event, People Powering Tech on December 14 from 10:30 a.m. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement.

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Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

They share news about your association online and wear your branded merchandise with pride! Engaged members become your association’s best ambassadors. No amount of advertising can equal the impact of testimony from a member who truly feels like they’ve found a place they belong. Offer online learning opportunities.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food: 1.26.24

Reid All About it

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. It’s scary to think what might happen to chapters if they can’t find enough members to lead them. The 2024 survey is now open. Volunteer burnout. More info/register.

Survey 256
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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Association Brain Food: 9.15.23

Reid All About it

I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Hear about ways AI can be used to help promote a webinar.

LMS 256
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The Power of Content Marketing: Attracting and Retaining Members

Membersuite

Recruiting and retaining members at the same time is a lot of work and usually requires different tactics—but not always. They become warmer leads for membership or for bigger purchases, like a conference or online course. Meanwhile, your association can generate new member and customer leads.

Content 93