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How The Executives Club of Chicago Doubled Membership With A New Member Value Proposition

Association Freak

Here's How We Helped The Executive's Club of Chicago Do It. The Executives’ Club of Chicago had to urgently revitalize its membership. A dynamic new CEO, Dr. Margaret Mueller, had rebranded the Club with the help of Energy BBDO, one of Chicago’s most famous ad agencies. They relied on a lot of free content.

Chicago 72
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Association Brain Food: 4.5.24

Reid All About it

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. Blue ocean strategy. AI-generated SEO content is “polluting our culture for your own minor profit. Seems like a good place to start. Lessons from the podcast world.

Revenue 256
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Association Brain Food: 4.19.24

Reid All About it

If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Education + mentoring. Consultant/founder wisdom.

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Association Brain Food: 3.24.23

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Sponsorship strategy. Non-dues revenue. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health.

Revenue 227
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Association Brain Food: 6.30.23

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WBT Systems provides strategies for offering professional development as an employee retention tool. Non-dues revenue partners. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. More info/register. More info/register.

Chicago 205
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Association Brain Food: 8.11.23

Reid All About it

Impexium recommends five strategies for a change management framework. Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Location: Chicago IL.

Chicago 195
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Association Brain Food: 6.9.23

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Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. They also share change management strategies for change-fatigued association professionals. AI and Tech Strategy.

Revenue 205