Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Career Coach Series: Shifting Leadership Style There’s not one leadership style that works for all contexts.

Revenue 205

Revenue Content Chicago Leadership 205

Association Leaders

APRIL 27, 2020

Many are struggling, not because they can’t do their jobs but because their markets have been impacted by the economic downturn. Bush who helped our country overcome the fear of terrorism; Michael Jordan who helped the people of Chicago overcome the fear of never winning a NBA Championship.

Chicago 170

Chicago Leadership Team Marketing 170

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Location: Chicago IL.

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

DECEMBER 10, 2021

Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue. Year after year, volunteers step up, take on chapter leadership roles, then step aside for the next set of leaders. Brianne Wheeler, Director of Marketing at PropFuel.

Chicago 195

Chicago Social Media Education Recruiting 195

.orgSource

SEPTEMBER 19, 2023

Even when you love your job, without the right support, it’s easy to experience symptoms of leadership fatigue like these. Solutions Day is the perfect antidote to leadership fatigue. Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets.

Revenue 88

Revenue Chicago Leadership Content 88

.orgSource

OCTOBER 31, 2023

Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Nonprofit attorney Kimberly Pendo, a founding member of Chicago Law Partners, is going to discuss the issues we all need to understand. A contemporary look can be fast-to-market and meet all of the essential needs.

Chicago 110

Chicago Innovation Revenue Certificate 110

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fridays@4 Speaker: Carolyn Nopar, former Chief Development Officer for the YWCA Metro Chicago and Director of Development & Communications for Family Focus Mon 6/26 at 8 a.m. Event apps. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Host: Certification Network Group of Chicago. Annie Henderson, Marketing and Communications Manager, ASBO International. More info/register. Transactions Corp. Tue 11/30 at 12 p.m. – More info/register.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Vanguard Tech

MARCH 8, 2013

It’s been a busy week with travel for the Avectra Users and Developer’s Conference ( read my recap here ), catching up on work and prepping for a trip to visit the team in Chicago. This week’s theme is about leadership – new methods, considerations and news worthy commentary. Social Business & Leadership. Let’s dive in.

Leadership 70

Leadership Organization Chicago Social Media 70

Mariner Management

JUNE 23, 2022

And one sure fire way to build that is tapping into your regular leadership training where you teach your leaders to seek new solutions and new ways of approaching their role. In our June 16 Idea Swap, we explored how we can use our current and future leadership training opportunities to help chapters embrace change.

Chicago 62

Chicago DC Leadership Member Engagement 62

Reid All About it

JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. Engagement isn’t solely defined by transaction—it comes from connecting with colleagues, volunteering for an organization, or thought leadership. CDT – Chapter Roundtable in Chicago.

Chicago 153

Chicago DC Washington LMS 153

Delcor

MAY 16, 2023

As we draw closer to this year’s AMS Fest in Chicago, we wanted to share some thoughts that might help you get the most out of your AMS Fest experience. To do that you need to identify your organization’s functions and learn about the offerings in the market. As you look at your options, it can be overwhelming.

Chicago 97

Chicago System Tips DC 97

MemberClicks

OCTOBER 11, 2023

The number of Chicago nonprofits alone (51,940 to be exact), is inspiring to the level of diverse needs and success of not for profit organizations and associations in the state. AD organizes young Black people in Chicago by providing them with political education, leadership development, and revolutionary services.”

Illinois 52

Illinois How To Chicago Software 52

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Reid All About it

MAY 5, 2017

Leveling up the Senior Leadership Team (Association Chat). The ability for a CEO and their senior leadership team to work together, to set each other up for success, and to collectively create results can make or break any organization. Guest: Seth Kahan, founder, Visionary Leadership. Tue 5/9 at 2 p.m. Tue 5/9 at 2 p.m. –

Charlotte 158

Charlotte Raleigh Chicago Leadership 158

Reid All About it

JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Not a geek, not an administrator, this leadership role is now one of the most critical in the event industry. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL).

Chicago 170

Chicago DC Content Washington 170

Reid All About it

SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Learn about the increasing use and success of marketing webinars. More info/register.

North Carolina 222

North Carolina Arlington DC Washington 222

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

Los Angeles 158

Los Angeles Chicago North Carolina America 158

Reid All About it

FEBRUARY 3, 2017

If you want to keep up with the mergers, sales and acquisitions in the association technology market, subscribe to Ben Martin’s theNIRD.org. Central – Component Relations Chicago Roadshow with Billhighway (Chicago). Location: Chicago IL. John Haydon, digital marketing expert for nonprofits and charities.

Los Angeles 150

Los Angeles North Carolina Chicago America 150

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Pendo, Founding Member, Chicago Law Partners. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

MAY 19, 2017

Learn about the role of original data and thought leadership for associations; the best way to collect original research; how to identify consumers, members, and membership categories to drill down and get important data without generating survey fatigue and keep response rates high. Host: American Marketing Association. Host: ON24.

DC 150

DC Washington Chicago Tips 150

Reid All About it

NOVEMBER 24, 2017

Mark Prevost at Billhighway continues his series on chapter leadership conferences. Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Location: Columbia MD. More info/register.

Chicago 150

Chicago Recruiting Recruitment Video 150

SCD Group

AUGUST 19, 2014

Engage leadership to solve a common challenge in developing priorities. ASAE14 ASAE association boards association executives association leadership SCD Group Why Boards Fail' Track staff time by projects to provide needed data to determine the true cost of a program.

Leadership 40

Leadership Directory Newsletter Chicago 40

Leading Learning

MAY 5, 2022

Coursera offers Specializations , and edX markets MicroMasters. Aligning with the market means being keenly aware of your learners’ needs and wants. Once you’ve developed a microcredential, market it to businesses. one learning pathway for marketers and another for salespeople. Employers are getting in on the action too.

Certificate 96

Certificate Chicago Learning Management System Course 96

Reid All About it

MAY 12, 2017

– Association Leadership Study: What Makes up a High-performing Board. Hear about the results from a comprehensive two-part qualitative and quantitative benchmarking study on association leadership. Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

Reid All About it

FEBRUARY 2, 2018

CST – Chapter Roundtable in Chicago IL. Location: Chicago IL. They can be easily overwhelmed by your association’s expectations and the responsibilities of leadership. Ensure your chapter leaders have the knowledge and resources they need to succeed by inviting them to a chapter leadership conference. More info/register.

Chicago 93

Chicago Nashville DC eBook 93

Reid All About it

DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. Samuel Scott, The Promotion Fix Columnist, The Drum. – Marketing Automation and AI: How Associations Implement Marketing Automation with AI features for any AMS Solution.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Association Navigator

SEPTEMBER 14, 2012

Congratulations to the International Association of Color Manufacturers (IACM) for hosting a great conference this week in Chicago. Early September in Chicago was beautiful and IACM created a great event for color manufacturers and user companies. today are available because of Dr. Borzelleca’s scientific leadership.

Conference 100

Conference Chicago Virginia Innovation 100

Reid All About it

SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Follow his advice for developing a content marketing strategy. CDT – Chapter Roundtable in Chicago IL.

DC 170

DC Chicago Washington Video 170

Reid All About it

APRIL 19, 2019

Hosts: Billhighway and Mariner Management & Marketing. Presenters: Dave Bornmann, Chief Marketing Officer, Naylor Association Solutions. CDT – Virtual Chapters & Online Communities: Should We or Shouldn’t We (Chicago IL). Location: Chicago IL. Hosts: Billhighway and Mariner Management & Marketing.

DC 170

DC Washington Chicago LMS 170

Reid All About it

APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Host: ON24.

Content 150

Content Chicago Marketing DC 150

Associations Now

AUGUST 21, 2018

It may sound high-tech, but these events don’t require much in the way of resources or budget, according to Jamie Murdock, vice president of sales at Experient, who spoke to attendees in a Deep Dive session Tuesday at the 2018 ASAE Annual Meeting & Exposition in Chicago. Hackathons are what I call beautiful chaos,” Murdock said.

Cleveland 45

Cleveland Chicago Charlotte Tools 45

Reid All About it

AUGUST 30, 2019

Are your chapters having a hard time keeping their leadership pipeline full? Billhighway describes how you can help your chapters overcome typical volunteering and leadership challenges. MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ).

Chicago 34

Chicago DC Analysis Content 34

Associations Now

DECEMBER 7, 2015

The Fabricators & Manufacturers Association, International, says it wants to be near its member companies—so the association is moving its headquarters closer to Chicago. In an interview with Northern Public Radio, FMA President and CEO Ed Youdell noted that long-term interests were driving the move. “If

Chicago 40

Chicago Illinois Industry Leadership 40

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Jamie Notter

MAY 7, 2012

Leadership insight.right when you need it. I’m back from my Chicago/Belgium trip, and I had a GREAT time. I am posting my slides, below from the two presentations I did in Belgium at the Fusion Marketing Experience conference (which together cover all that I spoke about in Chicago, and then some). Leadership.

Chicago 70

Chicago Social Media Proposal Innovation 70